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15 December 2017, 03:20 PM | #31 |
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Interesting comments. Thanks for sharing.
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15 December 2017, 03:47 PM | #32 |
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hmmmmmmmmmm? makes me think my AD is not being truthful with me and that i wont be getting my "Rolex Unicorn Horn Watchstand"
yours sounds alot more legit.... nice to hear a bit of honesty for once
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15 December 2017, 08:00 PM | #33 | |
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Bingo. This is it. They simply don’t have to, and that’s my point as well. For them to plainly say “demand exceeded production” is overly simplistic and makes them sound like they have their heads in the sand. What they would say if they were interested in transparency would be something like “yes we sold everything ahead of schedule and we plain don’t care that you are waiting because we know we are untouchable”. My point is that Rolex probably saw this coming six months ago, and as you said intentionally did nothing for one reason or another. |
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15 December 2017, 09:30 PM | #34 |
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Seems like a fair explanation. Especially given the likes of the BLNR have gained in popularity rather than been in instant demand on their release like the Ceramic Daytona's were.
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15 December 2017, 09:46 PM | #35 |
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Demand surprisingly outpaced supply for certain models. There is an abundance of DJ's available at AD's and boutiques. When last time someone bought a Cellini? Is lack of demand for those a surprise at Rolex too?
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15 December 2017, 10:04 PM | #36 |
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This makes as much sense as some things I have read. I believe that this is one part of the situation but I also believe that other factors play into the lack of watches. Rolex reportedly makes 1 million watches a year, or close to that is the estimate, and to think that they have no back inventory on the hot models is not realistic. They have chosen not to supply the demand, for what ever reason(s) and as consumers we have to deal with it. But if this continues it will have an impact on me as, the market for watches from other quality brands will be considered and purchased.
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15 December 2017, 11:11 PM | #37 |
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In many ways, the situation of zero to no stock faced by ADs and buyers represents the best and worst of Rolex. At its best, it reflects a company untouched by issues of over demand, and which is and will be for the future THE market leader in luxury watches. At its worst, it reflects an inflexible company that doesn’t need to adapt, and doesn’t really care about its customer and future customer base. If they did, production would be increased to meet demand. After all, let’s be honest, three years to wait for a piece of jewelry is patently ridiculous.
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16 December 2017, 03:32 AM | #38 |
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Maybe Rolex is using the grey market to test how much customers are willing to pay for sport models to gauge how much they can raise MSRP?
I just saw today a posting in a HongKong fb group with 5 or 6 brand-new 116500LN Daytona C white dial selling at 50% above list. Similar postings for other sport models are not uncommon. Is there a true lack of supply? Sent from my iPhone using Tapatalk |
16 December 2017, 12:39 PM | #39 |
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The real answer to whether Rolex is concerned with current and future customers is what is does in 2018 as regards its SS models, and how it responds to the demand shown in late 2017. Bear in mind however, it is a very conservative company. Done expect a flood of Daytonas!!
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16 December 2017, 01:39 PM | #40 |
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You might find that like most businesses, when sales as in the last couple of years have been low then the business starts to streamline their staff. Could be a case of Rolex let go of said staff and are now struggling with production.
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16 December 2017, 02:39 PM | #41 |
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I got lucky in 98 my local jeweler became a AD and I said I want a SS white daytona he said ok, called me a few weeks & 5200.00 later I got it. He was not a watch guy and said man those are hard to come by. In the last 19 years I have spent more on the service than original price
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17 December 2017, 01:28 AM | #42 |
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17 December 2017, 01:32 AM | #43 |
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My AD told me the same thing and we (TRF) have had this idea floating around for a bit.
Funny that we all want watches that take a year to make, but get anoyed if Rolex does not predict the future. |
17 December 2017, 01:44 AM | #44 |
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20+ a year works out to about 1 black and 1 white a month. Doesn’t sound too far off since this is a Rolex boutique for a very large city. If it was 20+ a year of each color that would be unbelievable.
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18 December 2017, 02:19 PM | #45 |
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18 December 2017, 09:04 PM | #46 |
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18 December 2017, 09:09 PM | #47 | |
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I would be very surprised if Rolex actively cut staff (owned by a foundation, potential reputational damage from doing so, Swiss labour relations, etc) but could well believe that they slowed down replacement of retirees in the face of soft markets. |
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18 December 2017, 09:20 PM | #48 |
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18 December 2017, 11:57 PM | #49 | |
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He also told me they get at least three BLNR's a month and I got one from the back room the day I asked for one. My past experiences over 30 years of Rolex buying tell me that dealers are more likely to get more stock than they tell you than less. But you are free to believe whatever you want. |
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19 December 2017, 01:35 AM | #50 | |
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19 December 2017, 02:21 AM | #51 |
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What's interesting is I've heard that Chinese consumption is back, but at a different level. Before the anti-corruption crackdown, people were going for the super expensive pieces (think USD 100K+). Now, the Chinese market is consuming pieces in the 10K-30K range with a vengeance. I recall reading an article recently that watch sales are back up in HK in terms of the numbers sold, but that average watch values have fallen significantly, which seems to make sense with this explanation.
It would also seem to make sense when you look at what segments of the market have exploded in 2017. Seems like SS Rolexes, Pateks and APs, i.e. mostly in the USD 8K-30K exploded in demand this year. With the possible exception of RM, you almost can't give away pieces in the 75K+ range. |
19 December 2017, 04:17 AM | #52 |
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The city I grew up in has two ADs, both receive four-six Daytonas a year. The population is around 200k, and very little tourism. Based on that it would be easy to extrapolate that a major worldwide industry hub, with a large tourism base , that was also a boutique could... easily get 20+ per year.
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19 December 2017, 10:14 AM | #53 | |
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19 December 2017, 11:57 AM | #54 | |
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19 December 2017, 12:07 PM | #55 |
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Yes, this makes sense, but as I was saying on the other LV thread with Megan Fox, that's fun to say , Chinese demand is high at retail and maybe slightly above retail, but are the savvy Chinese middle class happy to pay huge premiums on these watches? I understand the conspicuous consumption of rich insta kids and extravagant show-off types but I don't really see the Chinese middle class falling quite into this category even if they are new money.
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19 December 2017, 06:26 PM | #56 | |
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