HODINKEE-Montblanc Special Edition announcement next week

[jag32]

https://limited.hodinkee.com/montbla...eid=a036c5ad2c

What do you guys think it will be?

[BigAppleBill]

I betcha dollars to donuts there’s no date window.

[DoraTheExplorerII]

It will be 40mm or under

[the_natural]

Originally Posted by BigAppleBill

I betcha dollars to donuts there’s no date window.

Originally Posted by DoraTheExplorerII

It will be 40mm or under

[psv]

Hodinkee has stopped being a community gathering-point/resource to know being a business maximizing profit (their niche is guerilla marketing, social media ad revenues, paid partnerships and selling watches in their online store (zero store front costs and zero discounts). Don't get me wrong - good for them to make a great living doing what they love - but at this point, all these co-branded Hodinkee releases are feeling less special each time.

[BigAppleBill]

Originally Posted by psv

Hodinkee has stopped being a community gathering-point/resource to know being a business maximizing profit (their niche is guerilla marketing, social media ad revenues, paid partnerships and selling watches in their online store (zero store front costs and zero discounts). Don't get me wrong - good for them to make a great living doing what they love - but at this point, all these co-branded Hodinkee releases are feeling less special each time.

A very reliable source says they’re opening a NYC boutique in the coming months.

[psv]

Originally Posted by BigAppleBill

A very reliable source says they’re opening a NYC boutique in the coming months.

What's next? Co-branded Moncler downjackets and Supreme street wear?

[BigAppleBill]

I can’t blame them for making a buck. They developed a good brand and loyal following. If their customers sense they’re sacrificing their integrity for a buck, then the money will dry up. For the time being, IMHO, Hodinkee is doing a masterful job. While I haven’t bought any of their offerings, I do enjoy their online content and I believe they have gone to commendable lengths to maintain journalistic integrity.

[MichaelFlash]

I don't mind Hodinkee maximizing profit (ethically of course). It is what businesses are supposed to do. I do wonder if it would be better if they did just one Hodinkee limited edition per year and increased the number of watches for each edition.

[epc2]

I bet it'll be overpriced and small.

[GB-man]

SS CHRONO small run

[vman]

An overpriced marketing gimmick?

[DoraTheExplorerII]

E: wrong thread

[TJMike]

I bet it will sell out. Great for Hodinkee and Montblanc

[BigAppleBill]

Originally Posted by TJMike

I bet it will sell out. Great for Hodinkee and Montblanc

That’s a given. Probably will sell out in 20 minutes and then you’ll see them listed on Chrono24 and Ebay shortly after they’re shipped.

[capote]

A vintage inspired SS Minerva chrono in 40 mm doesn’t seem too far fetched

[Pongster]

Might be a pen?

[_speedmaster_]

Originally Posted by Pongster

Might be a pen?

I'd laugh so hard if it ends up being a pen.

It'll likely follow Hodinkee's model of retro and vintage... something like a quill and jar of ink.

[GB-man]

It says on the website a watch and a trip of a lifetime. I am guessing Minerva chrono and trip to the manufacture? Must be pricey.

[mongrelnomoad]

As they pivot from a community to a business, the comment section over there still points to a cult.

THEY’RE USING YOU FOR CASH PEOPLE!!!

[cuibono]

Originally Posted by jag32

https://limited.hodinkee.com/montbla...eid=a036c5ad2c



What do you guys think it will be?

Whatever it is it I hope it doesn't have the poo logo.

Sent from my SM-G965W using Tapatalk

[Fat_ninja]

What’s the infatuation with Hodinkee?

[_speedmaster_]

Originally Posted by Fat_ninja

What’s the infatuation with Hodinkee?

Grade A marketing. You should know this as a RM fan.... (I kid I kid).

[Fat_ninja]

Originally Posted by _speedmaster_

Grade A marketing. You should know this as a RM fan.... (I kid I kid).

Nope still don’t get it

[Fitzer]

Originally Posted by BigAppleBill

I can’t blame them for making a buck. They developed a good brand and loyal following. If their customers sense they’re sacrificing their integrity for a buck, then the money will dry up. For the time being, IMHO, Hodinkee is doing a masterful job. While I haven’t bought any of their offerings, I do enjoy their online content and I believe they have gone to commendable lengths to maintain journalistic integrity.

I see no issue with a site that started basically as a well-funded, extremely high quality enthusiast blog growing into a self-sustaining business within the industry it covers. To actually call it journalism and holding it to the same ethical standards as actual real journalistic outlets doesn't really make sense to me--these writers are hardcore enthusiasts and they always have been; the bias was always going to be there, and I want it there. That's why I go there, because they are good at talking about watch stuff with enthusiasm. There's not really any necessity for any sort of journalistic integrity to be upheld and that's totally fine. They do great industry reporting, they have a lot of clout and use it to collab with brands, and they continue to build their own brand and reputation as a serious industry player. If NPR was suddenly doing this kind of stuff, then we can start a serious discussion about maintaining journalistic integrity.

[_speedmaster_]

Originally Posted by Fitzer

I see no issue with a site that started basically as a well-funded, extremely high quality enthusiast blog growing into a self-sustaining business within the industry it covers. To actually call it journalism and holding it to the same ethical standards as actual real journalistic outlets doesn't really make sense to me--these writers are hardcore enthusiasts and they always have been; the bias was always going to be there, and I want it there. That's why I go there, because they are good at talking about watch stuff with enthusiasm. There's not really any necessity for any sort of journalistic integrity to be upheld and that's totally fine. They do great industry reporting, they have a lot of clout and use it to collab with brands, and they continue to build their own brand and reputation as a serious industry player. If NPR was suddenly doing this kind of stuff, then we can start a serious discussion about maintaining journalistic integrity.

To echo some of this, journalistic integrity in the watch space is virtually non-existent. How many times have you gone to a prominent horological medium and seen a watch/brand blasted negatively? The most you’ll get is some sheepish commentary like, “ultimately the market will decide this one”.

[BigAppleBill]

Originally Posted by Fitzer

I see no issue with a site that started basically as a well-funded, extremely high quality enthusiast blog growing into a self-sustaining business within the industry it covers. To actually call it journalism and holding it to the same ethical standards as actual real journalistic outlets doesn't really make sense to me--these writers are hardcore enthusiasts and they always have been; the bias was always going to be there, and I want it there. That's why I go there, because they are good at talking about watch stuff with enthusiasm. There's not really any necessity for any sort of journalistic integrity to be upheld and that's totally fine. They do great industry reporting, they have a lot of clout and use it to collab with brands, and they continue to build their own brand and reputation as a serious industry player. If NPR was suddenly doing this kind of stuff, then we can start a serious discussion about maintaining journalistic integrity.

Thanks for the note. It appears I unintentionally struck a nerve with my imprecise choice of words. It’s been known to happen on occasion. To clarify - by “journalistic integrity” I meant that Hodinkee editors take it upon themselves to disclose any business relationships they may have with a brand of a particular watch they are reviewing. In other words, when they’re being shills they’re sure to mention it. Obviously they’re just a watch website. I wasn’t referring to journalistic standards of integrity expected of organizations like ABC News or the NYTimes. I was merely mentioning that I appreciate that they endeavor to disclose their business associations, which demonstrates (at least to me) a certain level of integrity and respect for their readers.

[GB-man]

I quite enjoy Hodinkee and in my opinion most of the people who speak negatively about it probably don't want anyone else to succeed but themselves.

A small business success story in mechanical watch media. This was not exactly a cash grab when ben started the business a decade ago.

[Fort Rolex]

Originally Posted by psv

Hodinkee has stopped being a community gathering-point/resource to know being a business maximizing profit (their niche is guerilla marketing, social media ad revenues, paid partnerships and selling watches in their online store (zero store front costs and zero discounts). Don't get me wrong - good for them to make a great living doing what they love - but at this point, all these co-branded Hodinkee releases are feeling less special each time.

Maturing and growing, finding more success and great for them, but I too miss the “old” HODINKEE

[Fat_ninja]

Originally Posted by GB-man

I quite enjoy Hodinkee and in my opinion most of the people who speak negatively about it probably don't want anyone else to succeed but themselves.

A small business success story in mechanical watch media. This was not exactly a cash grab when ben started the business a decade ago.

I actually like hodinkee, but I don’t understand what they have to do with watch making.

It’s like asking the Wall Street journal to help manage my money