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Old 20 May 2018, 06:46 PM   #1
Cru Jones
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Icon19 Big ad campaign for new 2018 Basel OP

Nice to see Rolex putting the spotlight on the new OP with the back cover of the latest international edition of Time magazine.





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Old 20 May 2018, 07:05 PM   #2
RazorD
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Agreed, and I really love that model. Frankly, to the consuming public, most will have a much smaller chance of ever finding some of the other models (Pepsi) on a random trip into a local AD. Why not advertise something there’s a chance they’ll be able to buy.
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Old 20 May 2018, 07:11 PM   #3
Speedbird-1
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......it tells history.

I bet the 'media type' that came up with that, wears
red framed specs, has a 'Samurai' hair bun and sports an Apple watch.

....not a criticism, just sayin'.
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Old 20 May 2018, 09:23 PM   #4
AK797
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Smart move, and looks really good to me. Even the TT GMTc has garnered its own momentum.
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Old 20 May 2018, 10:04 PM   #5
travisb
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Glad to see that. The new OPs look great!
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Old 20 May 2018, 11:21 PM   #6
brand_c
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Falling in love the the new OPs everyday. Old ones such as the 1500 or 15000 can still be bought at a relatively good price though, plus they have a date function.


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Old 21 May 2018, 02:39 AM   #7
prakhon
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Sadly, I doubt a Time ad buy counts as a big campaign nowadays. Print subscriptions have collapsed for pretty much all the once-important news magazines except The Economist.
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Old 21 May 2018, 02:41 AM   #8
tig00s1783
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I like it!
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Old 21 May 2018, 02:42 AM   #9
Etschell
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cool watch just wish the hands and surrounds were black instead of wg.
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Old 22 May 2018, 09:09 AM   #10
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Great lookig watch

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Old 22 May 2018, 09:19 AM   #11
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Always enjoy seeing Rolex ads. Even though they end up bringing in more shoppers and lower my (limited) purchasing power.
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