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23 March 2018, 04:37 PM | #121 |
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It’s real simple... Tudor is the new Rolex
I think a more accurate description is that Tudor is the OLD Rolex, at least based on my probably inaccurate perception of Rolex in the 1950s to early 1970s. Yeah, I know, probably wrong, but whatever.
Think about the Bond movies. Connery’s and Fleming’s Rolex wasn’t positioned as a luxury brand for the rich- yeah, it was a nice watch, but it Bond wasn’t wearing it to show his upper class credentials. It seemed like more of a military, special forces guy watch that was a contrast to Bond wearing in a tux in Goldfinger (which is why people noticed the watch with a tux). Fast forward to Craig’s Bond in Casino Royale when he’s asked on a train what kind of watch he wears (Rolex?), and he answers Omega. The brand positioning there was that Bond’s watch was supposed to be a some sort of class signifier for a guy with (or who Vesper was guessing he was) that went to fancy schools and wears ‘rich guy with money’ stuff. I know it’s all marketing BS (and for a WIS maybe the film would have been more accurate if she guessed Patek or VC), but to the average joe watching the film who knows little about watches other than ‘Rolexes are the best watches’, the filmmaker was clearly trying to show that Bond wears the type of watch someone who wears expensive bespoke Savile Row suits, and comes from money wears, which is why (I’m guessing) Omega spent so much money to have its brand associated with that lifestyle -and as an alternative to Rolex- so a non-WIS would associate Omega with that type of playboy-coming-from-money lifestyle. It’s almost like the 1950s Bond would be more likely to wear a G-Shock (or Tudor??) than a Rolex in today’s watch branding. Ok, I guess Tudor isn’t quite the old Rolex, but I think it’s closer to that than the current Rolex branding. |
23 March 2018, 06:01 PM | #122 | |
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Snowflake hand and Shield Logo are the two symbolic icons of the modern days' Tudor. The safest bet is that Tudor won't be using on its new models ever again. Just like they will probably never going to put the Mercedes hands back to Tudor's watches. To me, the new Black Bay 58 is a great looking 39mm vintage diver watch. It almost perfect, but the lack of logo making it dropped from a must-have to a good-to-have. BBN ETA is probably the only collectible piece of the modern Tudor's lineup in foreseeable future. In conclusion, Tudor is not the new Rolex, but it is the old Rolex which produced high quality tool watches in old days. Tudor aims for middle-higher class market while Rolex will still be holding its ground at luxury & upperscale richies market. |
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23 March 2018, 11:20 PM | #123 |
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First, I agree with the OP. Tudor is the 'new' Rolex. Or it's the 'old' Rolex - whatever. Tudor is well positioned to provide quality watches for the masses once they're done with the Apple watches.
The good - Excellent movements! Can't complain about Rolex-like accuracy and 70h power reserves. When you look at the competition Tudor is incredible value for what you get. If you popped a Tudor movement into a Rolex case you wouldn't know the difference. - They're pushing the envelope. Even the new Pepsi GMT is an aggressive move, they really came out with a compelling combination! Fantastic watch. When the Pelagos first came out it set the standard for dive watches. - They're great value. Figure $4k MSRP and $3k street price. While you wouldn't expect these watches to appreciate, they'll likely hold close to that street price as well. At that price cost is hardly a concern anyway, most hobbies cost money. You can have 3-4 Tudors for the price of one Rolex. - Ceramic bezels on some models - Great lugs for the most part - Variety - Best Lume on the planet! - Good performance! Waterproof enough, they're all 'tool watches' The bad - Tudor has overused the Black Bay name. And what the heck is a black bay? It makes me think of Pirates of the Caribbean! - Most faces look the same: white dots, snowflake hands. - Most cases look the same: round, big fat crown, no crown guards - Lack of solid bracelet selection, I can't go for the riveted designs Tudor is introducing so much selection and yet they're all alike. I'm afraid that while they've been able to bring back the brand they'll end up diluting it if they keep down this path. Please Tudor: - Let us have some solid bracelets! Ditch the rivets and plates. - Stop calling every watch a Black Bay. - Create some new dials I do own a Pelagos and I love it! If it were cast in Steel it would be even better |
23 March 2018, 11:32 PM | #124 | |
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23 March 2018, 11:38 PM | #125 | |
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23 March 2018, 11:40 PM | #126 |
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Tudor is a great watch. I hope it get’s more popular. Unbelievable quality for reasonable price.
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23 March 2018, 11:59 PM | #127 | |
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24 March 2018, 12:00 AM | #128 | |
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24 March 2018, 12:02 AM | #129 | |
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24 March 2018, 12:07 AM | #130 |
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I begrudgingly agree with the OP. I have to admit, it feels like Rolex is doing everything possible to step up to the next level. I miss the days of walking in to the average AD and seeing all of my favorite models there. I beleive they are doing exactly what the OP said. Tudor to the forefront of available, well made, and beautiful models...and Rolex to the top with Patek, AP. It's only a matter of time before OP is proven right...although he probably is already. I for one, was never a huge tudor fan, but i respect the brand. The new Tudor GMT, is absolutely awesome.
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24 March 2018, 12:52 AM | #131 |
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Many interesting thoughts here....I agree with many. Not sure, with all the exclusivity, why doesn’t rolex just remove the middle men and create boutiques and allow for online ordering. That way when you’re given your place, you’ll know exactly when you’ll be receiving your watch. Though to in part answer my own question - ADs are how the brand is able to make about 1M watches annually and push many of the undesirables as requirements to maintain ADs status. Simple solution to that would be to restrict production of those that don’t really sell anyway and increase production of those that do! But then that would dilute the brand and so on.....who knows what I do know is I would still buy that SS Pepsi gmt even if the 10guys in the room im in all had it as well. That goes for many of its models. I’m not necessarily concerned with the exclusivity, I just like the damned things!
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24 March 2018, 01:38 AM | #132 | |
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Hands up for a LV looking BB to go with there pepsi BB,,,,,, feels like a pattern developing,,,,,, |
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24 March 2018, 01:45 AM | #133 | |
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24 March 2018, 01:46 AM | #134 |
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how is the rivet? is it a real rivet or faux rivet which is machined to the bracelet. i always have an impression that its a faux rivet. haven't had the opportunity to tried one myself.
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24 March 2018, 02:35 AM | #135 |
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24 March 2018, 02:36 AM | #136 | |
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24 March 2018, 02:37 AM | #137 |
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24 March 2018, 02:53 AM | #138 |
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I have many rolex in my collection and this year I bought my first tudor
people says that tudor copy, but tudor has always created models very similar to rolex... rolex is tudor, tudor is rolex my Bucherer... |
24 March 2018, 03:42 AM | #139 | |
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24 March 2018, 03:47 AM | #140 |
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24 March 2018, 03:48 AM | #141 |
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Rolex is expensive but by far not the most expensive brand
In fact in terms of top brands it’s relatively good value For Patek and Jeager for example you can pay £30k for a normal steel watch whereas with Rolex you would get white gold, so Rolex is actually somewhat good value If you look over history Rolex has been very constant in its pricing and is not likely to go down market or ridiculous either Tudor was invented as a good value brand with high quality but not with the finishing or the extent of human detail to the movement As it was as it will always be Rgds |
24 March 2018, 03:49 AM | #142 |
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Yes, I am predicting that BB Harrods edition will turn into a mass-produced BB Green in near future. So, if BB GMT Pepsi stays in the lineup long enough, both BB Harrods and BB GMT Pepsi will not become collectible.
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24 March 2018, 03:51 AM | #143 | |
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24 March 2018, 03:54 AM | #144 | |
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Rolex was easily obtainable in the 1950s-1970S. If you tried to sell someone a steel Rolex dive watch at the equivalent of today’s prices back then no one would buy it since it was not a status symbol. That changed in the 1980s and prices have skyrocketed ever since. Tudor is becoming what Rolex used to be. If you made a functional spy today he would never wear a Rolex, it’s too expensive to be a “tool” in any real sense of the word. |
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24 March 2018, 04:40 AM | #145 |
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24 March 2018, 04:41 AM | #146 |
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24 March 2018, 08:31 AM | #147 | |
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24 March 2018, 08:58 AM | #148 |
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It’s real simple... Tudor is the new Rolex
Great thread. I have a few Rolexes - which I love and now a Black Bay Blue in-house movement. For those of you that think the Tudor is inferior to the Rolex SS professional line I challenge you to go to your AD and strap one on your wrist. The application of the lume on my Black Bay is more even and consistent than my 2016 Exp I. Tudor is pumping out high quality reasonably priced ‘tool’ watches. I love both brands but will probably purchase Tudors in the near future due to their affordability, quality and accessibility.
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24 March 2018, 09:05 AM | #149 |
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Rolex will always be Rolex, they are just evolving their products and brand. Tudor is a great brand, but I see it as a companion to Rolex, not taking a path on their own. IMO, now more than ever I’m considering adding a Tudor (BB58 perhaps) but it will never replace my Submariner.
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24 March 2018, 09:09 AM | #150 |
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I don’t think so! Look at all the incomings of watches people didn’t “want” but ended up buying because they got offered a “hot item”! When a brand makes people not think twice before shelling $15k on a luxury item they didn’t want but are buying becaus it’s “rare” that to me makes them on TOP!!
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