“Seiko Time Corp”

[Stud Screw]

I’ve often wondered why the rotor on Seiko movements has “Seiko Time Corp” written on it. Kind of oddly charming, since I’ve never heard anybody ever refer to the company as such. Could it be something lost in translation?

[Old Expat Beast]

“Since 1967, when Tokyo's K. Hattori & Co. set up Seiko Time Corp. in New York, Seiko has been the company's hero brand here.”

https://www.hodinkee.com/articles/gr...-move-upmarket

[Stud Screw]

Originally Posted by Old Expat Beast

“Since 1967, when Tokyo's K. Hattori & Co. set up Seiko Time Corp. in New York, Seiko has been the company's hero brand here.”

https://www.hodinkee.com/articles/gr...-move-upmarket

That’s interesting. Still, strange that they write it on the movement, but the caseback just says “Seiko.”

[Old Expat Beast]

Originally Posted by Stud Screw

That’s interesting. Still, strange that they write it on the movement, but the caseback just says “Seiko.”

It's not unusual for watch companies to put their full name on their movements. Rolex does it, for one (Montres Rolex S.A.)