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Old 25 May 2019, 03:24 PM   #1
inadeje
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Panerai Will Come Back

...But not how it was...

I am referring to the current market preference switch to Rolex, AP, Richard Mille, etc.

Panerai alienated its hardcore fan base by releasing almost identical variants of its emblematic pieces. It then went on a color spree, questionable multicolored dials etc. Historic Dive design with snap on backs...The Panerai DNA has been diluted to such an extent that consumers have lost the plot.

The silver lining for people who love the brand (like me) is that this will all go full circle. True icons will recover their desirability amongst aficionados and, short production run LE models will become hot again. It wonít be now, nor next year but, it will happen.
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Old 25 May 2019, 03:47 PM   #2
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Those snap on backs are a huge black eye.

The base models are still good but I wouldn’t look beyond that.
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Old 25 May 2019, 04:56 PM   #3
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Quote:
Originally Posted by inadeje View Post
...But not how it was...

I am referring to the current market preference switch to Rolex, AP, Richard Mille, etc.

Panerai alienated its hardcore fan base by releasing almost identical variants of its emblematic pieces. It then went on a color spree, questionable multicolored dials etc. Historic Dive design with snap on backs...The Panerai DNA has been diluted to such an extent that consumers have lost the plot.

The silver lining for people who love the brand (like me) is that this will all go full circle. True icons will recover their desirability amongst aficionados and, short production run LE models will become hot again. It wonít be now, nor next year but, it will happen.
By alienating their hardcore fans (note fans, not potential customers) they opened the market to the masses and Iím sure donít regret a thing. I love mine, but itís a series 1, year 1 233 one of the core models from 2006.
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Old 25 May 2019, 05:03 PM   #4
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How do Panerai aficionados switch to Rolex or AP in this market?

Join a list?

Panerai have way too many numbers.

My favourite number is 231.
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Old 25 May 2019, 09:44 PM   #5
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panerai alienated its Ďbaseí when they were no longer able to flip their new pieces for a profit....pure and simple.

other than the bronze and a very few others all sell for less than retail.

new blood has come on to buy the due and others....

like everything itís cyclical

buy what you like, wear what you want.
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Old 25 May 2019, 09:56 PM   #6
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I don't know and don't care.

I think that comparing brands is like going down a bit of a rabbit hole. They all have their pros and cons.

I but what I like, and this modern example from the colored dial spree is just fine by me

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Old 25 May 2019, 10:32 PM   #7
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Like all of us here, the real watch collectors,we still enjoy Panerai and we buy what we like. And we wear other brands as well.


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Old 25 May 2019, 11:13 PM   #8
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Panerai has been “challenging” its base for much longer than the snap-back models (for example, the Brooklyn Bridge LE). What it can’t change is the basic goodness of the watch, and, I like to think, real fans know that.

To me, Panerai doesn’t need to “come back”... it’s just different now. Long gone are the days of very limited production, reasonable prices, word-of-mouth coolness, high demand and easy flips for big cash. It’s probably the last one in my list that upsets those who got in late (instead of buying because they like it). Today, the brand continues to search for ways to make it a long-lasting player, and that’s fine by me. At its core, the watches still look great to me.
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Old 26 May 2019, 03:13 AM   #9
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Those snap on backs are a huge black eye.

The base models are still good but I wouldnít look beyond that.
Yes, snap-on back with the rugged dive-inspired tool watch 1950 crown guard case its almost blasphemy, and a massive error of judgement by richmont. It would be akin to Rolex issuing a budget submariner with a 65ft/20m depth rating...
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Old 26 May 2019, 03:15 AM   #10
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Like all of us here, the real watch collectors,we still enjoy Panerai and we buy what we like. And we wear other brands as well.


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Love your collection. Like myself you seek variety and true design inspired purchases
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Old 26 May 2019, 04:15 AM   #11
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Yes, snap-on back with the rugged dive-inspired tool watch 1950 crown guard case its almost blasphemy, and a massive error of judgement by richmont. It would be akin to Rolex issuing a budget submariner with a 65ft/20m depth rating...
20m/65ft Meters first would be collectible

Agree an absurd choice.
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Old 26 May 2019, 04:17 AM   #12
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Like all of us here, the real watch collectors,we still enjoy Panerai and we buy what we like. And we wear other brands as well.


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Your choice in Panerai is perfect!
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Old 26 May 2019, 04:39 AM   #13
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Love your collection. Like myself you seek variety and true design inspired purchases





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Old 26 May 2019, 04:40 AM   #14
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Your choice in Panerai is perfect!


I hope you come back to panerai soon.


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Old 26 May 2019, 05:28 AM   #15
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I hope you come back to panerai soon.


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Look at my signature, I’m still deeply entrenched in Panerai but now only the variants I feel are truly part of their historical DNA
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Old 26 May 2019, 05:43 AM   #16
nick c
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Look at my signature, Iím still deeply entrenched in Panerai but now only the variants I feel are truly part of their historical DNA


Me too lolIMG_5022.jpg


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Old 26 May 2019, 05:51 AM   #17
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Like all of us here, the real watch collectors,we still enjoy Panerai and we buy what we like. And we wear other brands as well.


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I always respect a man who needs the Kleenex ready when heís looking at watches
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Old 26 May 2019, 05:55 AM   #18
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I always respect a man who needs the Kleenex ready when heís looking at watches


No, the Kleenex is when you cry, for how much money I spend on watches.


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Old 26 May 2019, 06:08 AM   #19
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I hope you come back to panerai soon.


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Pam 360 at the right place rice is the one that would bring me back.
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Old 26 May 2019, 01:49 PM   #20
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Pam 360 at the right place rice is the one that would bring me back.
Amen 🙏
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Old 26 May 2019, 03:44 PM   #21
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I would like to see more badass tough guy Pam’s. I’m ok with them making the fancier dressy models but Arnold and Sly need their models too! LOL

The Mike Horn models are very cool, a little more modern then I prefer but a good looking watch overall
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Old 29 May 2019, 01:08 PM   #22
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A lot of people are very upset about the snap back cases, but that snap back pam 753/754 has double the WR of a royal oak. and equal WR to that of the Rolex explorer, so I feel like maybe it's not as big a deal as some people make it out to be... or maybe I just don't "get it."

My only gripe against the caseback is that I can't see through it!
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Old 29 May 2019, 01:40 PM   #23
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A lot of people are very upset about the snap back cases, but that snap back pam 753/754 has double the WR of a royal oak. and equal WR to that of the Rolex explorer, so I feel like maybe it's not as big a deal as some people make it out to be... or maybe I just don't "get it."

My only gripe against the caseback is that I can't see through it!
My comments were centered on the mystique behind Panerai, especially the 1950 with crown guard. Its sort of set in stone that this is a rugged dive watch. Its whole design, ever since its creators invented it has been about its prowess under water, which was the very reason for the lock down (to seal) crown guard handle and screw on hermetic back. Snap on backs are rarely able to handle underwater pressures. Of course, 99% of Panerai owners donít use their watches in the setting for which they were created but, does that mean that the brand should embrace that concept and ďsell outĒ on their heritage? Again, as you can see from my signature, I own and buy Panerai but, their latest snap back models donít appeal to me and I think they detract from the brands origins and DNA. My 2 cents
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Old 29 May 2019, 02:25 PM   #24
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If snap backs are rarely able to hold underwater pressure, why are these rated to 100m? Unless you think Panerai is fudging that number artificially? Panerai didn't do that purely because they realize 99% of people don't actually dive with their watches, they did it to save manufacturing costs and help get people into the brand, Today's 754 owner is tomorrows 372, sub, or even bronzo owner.

The 1392 luminor has a screw down case and the same water resistance rating as a snap back radiomir.

My PAM has a screw down back, but I wouldn't hesitate to wear one with a snap back, I enjoy almost all Panerai in some way. If they can meet or beat the WR of other brands pieces while using what many consider an "inferior" design caseback, I find that technologically impressive. More for less seems good to me, but I guess I'm not that harsh a critic.
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Old 29 May 2019, 08:19 PM   #25
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A lot of people are very upset about the snap back cases, but that snap back pam 753/754 has double the WR of a royal oak. and equal WR to that of the Rolex explorer, so I feel like maybe it's not as big a deal as some people make it out to be... or maybe I just don't "get it."

My only gripe against the caseback is that I can't see through it!
Panerai is no longer using ďsnap backĒ caseback. As these case backs were a marketing disaster for the brand, and eroded brand identity, Panerai switched to ďdrivenĒ caseback a for its newer base models. The driven caseback uses a different tool than snap back, and is more secure than the snap back but still les secure than the screwed on case back. Itís somewhere in the middle, and from an optical perspective, it looks exactly the same as a screw in caseback. A good compromise for Panerai on their lower end models.

The real question to me is about integrated bezels. Do people who are buying these starter models for $4k realize that they will need to replace the entire case if they damage the bezel? I think this is a complete erosion of brand identity!
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Old 29 May 2019, 08:22 PM   #26
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Originally Posted by Cru Jones View Post
Panerai has been ďchallengingĒ its base for much longer than the snap-back models (for example, the Brooklyn Bridge LE). What it canít change is the basic goodness of the watch, and, I like to think, real fans know that.

To me, Panerai doesnít need to ďcome backĒ... itís just different now. Long gone are the days of very limited production, reasonable prices, word-of-mouth coolness, high demand and easy flips for big cash. Itís probably the last one in my list that upsets those who got in late (instead of buying because they like it). Today, the brand continues to search for ways to make it a long-lasting player, and thatís fine by me. At its core, the watches still look great to me.
Very well said my friend
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Old 29 May 2019, 09:52 PM   #27
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I'll qualify my remarks by saying I own three Panerai. They are all regular production, base models (more or less). Panerai screwed up badly many years ago and from what I have seen recently, they haven't learned their lesson. They have continually doubled down on the Submersible line with new materials, dials, and now experiences that have completely diluted the brand. Browse through the website. There is a smattering of base models but most lack the DNA of what people really want in a Panerai: gold hands, sandwich dials, reliable hand wound movements, etc. Then you have a bunch of overpriced complications that do not sell well. At the price point of some of the chronographs and other flyback models, you can afford brand icons from AP, Rolex, JLC. Instead of Panerai promoting what people like about their brand (large, basic models in steel), they over-innovate. There is nothing wrong with Carbotech, BMG, or other new complications, but they need to fortify their regular production Luminor and Radiomir models.

There should be a basic line up of Luminors and Radiomirs that have minimal complications, 44-47mm diameters, quality dials/hands/screw on case backs, etc. I think there's something wrong where we can't get a time only (or with seconds hand) Radiomir 1940 in 47mm with a black dial, hand wound movement, sandwich dial, in steel. There was a special release for Russian Paneristi and I think there's one with a Minerva movement from years ago. Everything now has "8 Days" on the dial, is automatic, or has a complication people don't want. Look at the models people adore: 372, 422, even the older 000, 005, 111, and 112. That should be the refined focus of the brand.
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Old 29 May 2019, 10:49 PM   #28
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....... Look at the models people adore: 372, 422, even the older 000, 005, 111, and 112. That should be the refined focus of the brand.
I agree. The best of Panerai is in their past. They need to standardise a model range and make them properly. 30m water resistance on an Italian Navy dive watch is ridiculous, and that's only one of Richemont's heinous sins.

For those who love the brand, the best watches are already in the market, and available at a significant discount (compared to the ridiculous MSRP). The market doesn't need a flyback chrono GMT moon phase annual calendar with a power reserve and BBQ timer crammed into the already busy dial. Yet Richemont will make it anyway and take the brand further from its roots.
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Old 30 May 2019, 12:03 AM   #29
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Panerai Will Come Back

Quote:
Originally Posted by Wiseguy724 View Post
A lot of people are very upset about the snap back cases, but that snap back pam 753/754 has double the WR of a royal oak. and equal WR to that of the Rolex explorer, so I feel like maybe it's not as big a deal as some people make it out to be... or maybe I just don't "get it."



My only gripe against the caseback is that I can't see through it!


Why compare a regular Royal Oak? Itís not a dive watch, doesnít look like a dive watch, and has no business being referenced.

The AP ROO Diver actually -is- a true diver at 300m resistance and has nihs 92-11 and ISO 6425 certifications.


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Old 30 May 2019, 12:59 AM   #30
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I agree. The best of Panerai is in their past. They need to standardise a model range and make them properly. 30m water resistance on an Italian Navy dive watch is ridiculous, and that's only one of Richemont's heinous sins.

For those who love the brand, the best watches are already in the market, and available at a significant discount (compared to the ridiculous MSRP). The market doesn't need a flyback chrono GMT moon phase annual calendar with a power reserve and BBQ timer crammed into the already busy dial. Yet Richemont will make it anyway and take the brand further from its roots.
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