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22 June 2020, 12:19 PM | #1 |
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Real Name: Matt
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Just another AD waiting list story
I just published a blog post about my experience trying to purchase SS sports models from various ADs in my city. It's nothing new really but just my personal experience and my opinion of the whole "sport model shortage" situation.
I would copy and paste it over here but it's quite long so here is the direct link: https://www.watchreviewblog.com/role...orized-dealer/ |
22 June 2020, 12:28 PM | #2 |
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Thanks for sharing your experience, interesting read. Six months of searching/asking and basically no offer was extended to you that caught your eye enough to make the purchase.
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22 June 2020, 12:38 PM | #3 | |
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Quote:
It's crazy to step back and think about it for a moment, these are just watches, as much as we love them is it really worth all that time and mental energy to chase them from the AD? |
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22 June 2020, 12:40 PM | #4 | |
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22 June 2020, 12:40 PM | #5 | |
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Quote:
No Sent from my iPad using Tapatalk |
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22 June 2020, 12:50 PM | #6 |
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I'm looking at Panerai, they are doing many more interesting things than Rolex.
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22 June 2020, 12:54 PM | #7 |
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22 June 2020, 12:58 PM | #8 |
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Your article pretty much sums it up.
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22 June 2020, 01:13 PM | #9 |
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I feel like you accurately described the situation 100%. However I can tell you this, I have some history with my local AD. Going back 2-3 years. I’ve bought a stainless GMT 116710LN out of their cabinet (before the availability hit the fan) and bought a solid yellow gold submariner from them April 2020.
I asked about buying a white explorer 2. Told “about a year for that”. Asked about a green sub. They laughed that off. Asked about a black sub. I was told “it’s going to be awhile” I apparently bought zero loyalty. And have been offered nothing. My new explorer 2 arrives tomorrow that I bought gray. I’m over this game. I’m not going to fight, beg, or plead with an AD to try and spend 8-10 grand. |
22 June 2020, 01:21 PM | #10 |
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It’s a familiar story, but it’s only really been like this in the last few years. Before that the shortage was never this extreme. You can’t expect Rolex to ramp up its production because there’s a sudden hype in Sub, GMT, Daytonas. I know it’s frustrating but it’s market dynamics and for one-off buyers it’s OP, DJ or go grey.
You can usually get a beautiful OP, DJ, Explorer or Day Date as a Crown for an achievement. I don’t think the shortage affects the brand perception negatively, probably the opposite. Not sure why people think the ‘AD experience’ makes a difference, it really doesn’t, it’s just the price difference. You can get an empty warranty card at a grey dealer and put your name on it as well. It’s really like this in my opinion: 1. You want to buy a highly sought-after SS Rolex and are not interested to buy any DJ, OP, Day Date or PM Rolex models 2. You have decided to build a Rolex collection, know what you want, have the $ to do so and want some PM pieces as well as SS pieces 3. You’re a high-roller with private collections and also buy jewelry/watches as presents for family/friends If you’re in 2 or 3 you can go to an AD and build up the relationship, spend your money etc blabla If you’re in 1 and cannot wait, you can: A. buy Grey B. buy from a trusted seller on TRF C. have a good friend/family member in 2 or 3 help you out If you’re in 1 and are not in a hurry/very patient, D. get on many AD waitlists for the watch you want (drive to small towns, newly opened ADs, privately owned ADs, chain-owned ADs) E. pop into an AD whenever you see one and enquire about the watch you want F. Try your luck at airports whenever you travel (ask friends/family members that travel frequently/are in the airline industry) If you’re upset with Rolex about it, you can move on to PP or AP but afraid it’s the same with sought after models. Or you can go Omega, Panerai or Tag or so but you may still end up wanting that elusive Rolex... Sent from my iPhone using Tapatalk
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22 June 2020, 01:22 PM | #11 | |
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I'm totally over it myself and will be going grey If I really want something, it's just not worth the time. Glad I figured it out sooner than later though, and I hope others do as well. |
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22 June 2020, 01:25 PM | #12 | |
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22 June 2020, 01:31 PM | #13 |
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Shortage only tells you the branding is as successful as ever
It’s free market competition for these watches. Nobody (or grey dealers) is rigging the market by taking losses and then asking government for bail out. Everything is about profit and losses. The black market (ie the grey dealers) thrive because the price is set too low in accordance to the robust demand. If you can’t afford grey or be a high spender in ADs, there is omega with no wait list and high depreciation once u walked out of the store |
22 June 2020, 01:32 PM | #14 |
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22 June 2020, 01:36 PM | #15 | |
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Unfortunately, Montreal is one of those 'hip' cities that attracts many tourists and I also have a feeling that a lot of local french canadian 'celebrities' (tv actors and comedians) who are pretty much all living there certainly get preferential treatment from ADs over us lowly plebeians. If I were you, I would wait until the end of the year and if nothing good comes out of that, either go grey or look for other brands. I certainly would not mind buying an Omega seamaster diver at a good discount if I can't get a sub date. |
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22 June 2020, 01:38 PM | #16 | |
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+1, some excellent advice here. I actually have as many stories of being offered an in-demand watch, as I have of being frustrated by my experiences of trying to buy a watch I wanted. I’ve been offered watches that are in demand and tough to find, but I didn’t want those. By no means was the frustrating experience always a Rolex experience. It’s the same for at least 2-3 other brands. So all this coupled with the incomings here and the stories of friends who have been able to purchase from AD’s the watches they desired, tells me that perseverance is key. As is being able to identify the right AD and ability to strike up a relationship without necessarily buying things you don’t want.
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22 June 2020, 01:38 PM | #17 |
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22 June 2020, 01:38 PM | #18 | |
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They have millions of Instagram followers... do you? |
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22 June 2020, 01:44 PM | #19 | |
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I was originally disappointed in myself for caving and buying a BNIB 116610LV Hulk from a TS for about $14K last month. But then it dawned on me: nobody is getting SS pieces at MSRP. "VIP customers" have to purchase other high-margin items to get into the good graces of the AD. Those pieces take a steep depreciation drop the moment they're worn out of the store. It likely pales in comparison to the premium of going with a gray. |
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22 June 2020, 01:45 PM | #20 |
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Real Name: David Kim
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Hey friend,...just go “Grey Market”,...I went through a lot of grief and unpleasant experiences for almost 3 years. I’ve been on 2 lists for a Daytona(116500LN), Hulk Submariner(116610LV) or a BatmanGMT(126710BLNR). Point blank,...wasted time and was even looked down on when I place my checkbook and credit card to offer to “Pay in Full”. Finally when COVID 19 came a few months ago, the “Premium Prices” came down a little. I purchased a Steel Daytona(116500LN) from DavidSW and they even negotiated a little with me if I “bank wired” the funds in which I went ahead and completed. Chris from DavidSW was extremely gracious and even sent me extra photos of the watch and more importantly kept in contact with me the during the whole process. Buying what you “want” is the ONLY way to go!!!,...no games or begging to be on a list when you’re spending over $10k or $15k, these so-called “Rolex AD” salespeople have ZERO manners or knowledge about Customer Service! After all, we’re the ones with the CASH and there’s no room for “attitudes” and laughs from these condescending salespeople. My income over the last 3 years has almost doubled through hard work, dedication and caring about my clients, it’s unfortunate because Instagram, YouTube and what “Rolex” themselves want going forward about exclusivity about their brand. Unless you spend $100k PLUS at an AD, true watch fans will never be able to obtain “Popular SS Professional” pieces. Go Grey!,...Negotiations are a must and you will be able to buy something for “Fair Market Price”. I made this decision from experience with visiting AD’s and from having clients that are very close with people that work at AD’s. You live and you learn,...but more importantly, you live to see another day making more money and buying what you want without wasting time, getting insulted and having people “suggest” what/how to spend YOUR MONEY that YOU earned!
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22 June 2020, 01:52 PM | #21 | |
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I agree with your article, especially this paragraph:
Quote:
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22 June 2020, 02:00 PM | #22 | |
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Quote:
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22 June 2020, 02:04 PM | #23 |
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22 June 2020, 02:06 PM | #24 | |
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Let’s be honest. Some of the demand is from the scarcity. Rolex is a mass produced watch and they will come back down. I just can’t see paying over a certain amount for their watches unless it’s a PM. That number is 20k. Anything over 20 will be a something more intricate, whether movement or craftsmanship. It’s like a snobby girl. Forget her Sent from my iPad using Tapatalk |
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22 June 2020, 02:18 PM | #25 |
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You sound genuinely hurt and upset. Relax bud, take a look at some other luxury watches or if you really want a Rolex SS piece, go Gray.
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22 June 2020, 02:21 PM | #26 |
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I noticed that a Sub is on your list. You can easily obtain one within 48 hours at a slight premium. Check out DavidSW.
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22 June 2020, 02:30 PM | #27 |
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22 June 2020, 02:44 PM | #28 |
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great read, thanks for sharing. good insight for folks getting into the rolex game
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22 June 2020, 02:44 PM | #29 | |
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Sorry, but that makes little to no commercial sense. What it does is pander to the market whims that shift based on what’s hot on Instagram for a passing period of time. What Rolex sees is an opportunity to cross sell and up sell other product which is what they seem to be doing successfully. They’re not the only ones that have to deal with opportunities such as this, and while it leaves a few new WIS, the majority of the market gets to buy what they want or buy something else instead.
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22 June 2020, 03:57 PM | #30 |
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You are absolutely right, it really is just another story that we’ve all heard before.
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authorized , dealer , list , rolex , wait |
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