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Old 18 October 2020, 12:23 PM   #1
Dan S
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Submariner (ref 5513) brochure from 1969

Some fun reading.


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Old 18 October 2020, 12:30 PM   #2
El Cascarrabias
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Nice!
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Old 18 October 2020, 12:37 PM   #3
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Funny they are showing chapter ring / gilt watches in 69.
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Old 18 October 2020, 12:41 PM   #4
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Funny they are showing chapter ring / gilt watches in 69.
Seems like a PCG case, too. I'm guessing they were re-using a drawing from previous brochures, but I haven't made a study of them. I like how there is so much attention paid to actually using it as a dive watch.
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Old 18 October 2020, 09:14 PM   #5
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Icon7

  • 9:12:31
  • "Special safety Auto-lock device"?
  • A time when colour printing was costly.
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Old 18 October 2020, 10:42 PM   #6
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Nice.
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Old 18 October 2020, 10:47 PM   #7
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Funny they are showing chapter ring / gilt watches in 69.
Yeah. You’ll find the same on GMT brochures from the same era.
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Old 19 October 2020, 11:08 AM   #8
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The locations are fascinating to me: 9 offices in Asia (if OZ/NZ are excluded) including 3 in Japan alone, 7 in Europe, 3 each in NA & SA, and 1 in Africa. Was Rolex doing that much business in Asia in the 60’s?
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Old 19 October 2020, 11:49 AM   #9
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  • "Special safety Auto-lock device"?
I think they're talking about the clasp lock.
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Old 19 October 2020, 11:50 AM   #10
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Quote:
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  • "Special safety Auto-lock device"?

Quote:
Originally Posted by wsfarrell View Post
I think they're talking about the clasp lock.
This refers to the bezel. You need to push it down to rotate it.

"The Auto-lock safety revolving bezel, which can be turned only by pressing down on the bezel ..."
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Old 20 October 2020, 03:32 AM   #11
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Quote:
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This refers to the bezel. You need to push it down to rotate it.

"The Auto-lock safety revolving bezel, which can be turned only by pressing down on the bezel ..."
Fascinating stuff, I always thought Rolex bezels were clicky since introduction and that the press to turn mechanism was strictly a Tudor feature.
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Old 20 October 2020, 03:48 AM   #12
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Thanks for sharing. My favorite Rolex brochure. I love the language.

I wonder what guys would have thought back then if they knew the fanatical Rolex collectors' market in 2020.

“Deepsea divers … know that their life depends on knowing how long their air supply will last …” and knowing that their 5513 from 1969 has a serial number in the 2 million serial number range or it ain't legit!
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Old 20 October 2020, 07:58 AM   #13
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I love reading this old copy. So different from new Rolex luxury language.
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Old 20 October 2020, 08:22 AM   #14
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God how do I get a poster of that B&W image???
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Old 20 October 2020, 08:25 AM   #15
Dan S
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God how do I get a poster of that B&W image???
Now I'm wondering which image you're referring to.
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Old 20 October 2020, 08:27 AM   #16
Dan S
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Thanks for sharing. My favorite Rolex brochure. I love the language.

I wonder what guys would have thought back then if they knew the fanatical Rolex collectors' market in 2020.

“Deepsea divers … know that their life depends on knowing how long their air supply will last …” and knowing that their 5513 from 1969 has a serial number in the 2 million serial number range or it ain't legit!
Yeah, it's a nice change of pace from all the threads about fakes, frankens, and frauds.
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