Tudor on same level as omega?

[samson66]

Originally Posted by Kenworthy

Omega biggest issue strangely enough availability I’ve always admired omega & couple times was going to buy, but I always think mmm I’ can wait until next year instead because there always available.. & think buy the Rolex. Tudor now because I don’t want to miss the opportunity to buy …

This makes sense for Omega vs Rolex, but not sure it applies to Tudor. Although the cases may not be overflowing with Tudor models, it's not difficult to obtain any Tudor you are looking for. Even the newest references can be requested and obtained without a significant wait. At least that's been my experience.

[Omarion07]

Originally Posted by HiBoost

I understand that ETA is a shared supplier that all companies in the SWATCH group have access to. And I'm not trying to restart the "what is in-house" debate yet again :) But my point is this:

If the engineers at Toyota wanted to create a $100k luxury sedan, the leadership would say, no, that needs to be branded as a Lexus. It doesn't make sense in the Toyota family. Both of these tiers are working cooperatively in deciding what makes sense from a unified family perspective.

But when the engineers at Omega decide they want to build a $725k tourbillon, nobody steps in and says sorry, that must be a Breguet model, don't you realize you guys are tier 3?! The two brands are operating independently in terms of direction and design, and can clearly have overlap in terms of target market.

That’s correct but Omega can not take a decision like that without approval from Swatch group. Swatch also has the final say in the pricing of the model. I don’t know about Omega (because of it’s competition with Rolex maybe?) but if Longines was to design and release a Tourbillon, I don’t think Swatch would allow them to do so as they’re only allowed to play with a certain space. I could be wrong here though.


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[HiBoost]

Originally Posted by Omarion07

That’s correct but Omega can not take a decision like that without approval from Swatch group. Swatch also has the final say in the pricing of the model. I don’t know about Omega (because of it’s competition with Rolex maybe?) but if Longines was to design and release a Tourbillon, I don’t think Swatch would allow them to do so as they’re only allowed to play with a certain space. I could be wrong here though.


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I'm not sure it is publicly disclosed how the internal decision making at SWATCH (or any large conglomerate) happens, so we're all guessing to an extent. That said, I have to believe that different brands were acquired for different reasons. In some cases it may be just to cover a range of price points (Hamilton perhaps), but in other cases it is simply to own a company that you'd otherwise have to compete against.

Omega was enough of a titan than I don't think the case could be made that the SWATCH group "saved them". On the other hand, would Longines or Tissot even be able to keep the lights on if they had to go it alone? Omega seems like the obvious and singular brand within the portfolio which is meant to go up against Rolex. As a result I would expect them to get more resources to fight that battle and a little more free rein to do unique and novel things. It would seem like a management failure to acquire Omega and then try to force it into a specific role in an overall group lineup.

[RJRJRJ]

Originally Posted by HiBoost

I'm not sure it is publicly disclosed how the internal decision making at SWATCH (or any large conglomerate) happens, so we're all guessing to an extent. That said, I have to believe that different brands were acquired for different reasons. In some cases it may be just to cover a range of price points (Hamilton perhaps), but in other cases it is simply to own a company that you'd otherwise have to compete against.

Omega was enough of a titan than I don't think the case could be made that the SWATCH group "saved them". On the other hand, would Longines or Tissot even be able to keep the lights on if they had to go it alone? Omega seems like the obvious and singular brand within the portfolio which is meant to go up against Rolex. As a result I would expect them to get more resources to fight that battle and a little more free rein to do unique and novel things. It would seem like a management failure to acquire Omega and then try to force it into a specific role in an overall group lineup.

I was actually quite surprised to see Longines' market share when I saw this: (scroll down for the chart)

https://monochrome-watches.com/top-5...les-editorial/

[Guppydriver]

Originally Posted by RJRJRJ

I was actually quite surprised to see Longines' market share when I saw this: (scroll down for the chart)

https://monochrome-watches.com/top-5...les-editorial/

If I'm not mistaken, Longines is very popular in Asia. Same with Rado according to Baldasarre.

I've noticed most airport duty free shops that serve as gateways to Asia always have extensive Longines collections.

[HiBoost]

Originally Posted by RJRJRJ

I was actually quite surprised to see Longines' market share when I saw this: (scroll down for the chart)

https://monochrome-watches.com/top-5...les-editorial/

That is eye opening, thanks for sharing. It also seems to add weight to the argument that if you are the SWATCH group and you are looking at this pie chart, it's not very likely you are telling Omega to back off and recognize Breguet as the true crown jewel of the family haha... also, unrelated, but odd that the RM slice is out of order per its percentage, it should be to the left of TAG and IWC.

chart.png

[samson66]

Originally Posted by HiBoost

That is eye opening, thanks for sharing. It also seems to add weight to the argument that if you are the SWATCH group and you are looking at this pie chart, it's not very likely you are telling Omega to back off and recognize Breguet as the true crown jewel of the family haha... also, unrelated, but odd that the RM slice is out of order per its percentage, it should be to the left of TAG and IWC.

Attachment 1259310

Is Tudor considered part of Rolex on this pie chart? Or are their sales so low they are captured under "other?"

[Omarion07]

Originally Posted by samson66

Is Tudor considered part of Rolex on this pie chart? Or are their sales so low they are captured under "other?"

No it’s not actually that’s Rolex by itself . Tudor came in number 14 in 2020 ahead of the likes of vacheron, Panerai and Bvlgari


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[HiBoost]

Originally Posted by samson66

Is Tudor considered part of Rolex on this pie chart? Or are their sales so low they are captured under "other?"

Tudor is at 2%. They are not part of the Rolex slice.

chart2.png

[Manamana]

VC, Omega, IWC, Longines will have a very good, and profitable future judging from their new offerings, and sales in 2021.

[Omarion07]

Originally Posted by Manamana

VC, Omega, IWC, Longines will have a very good, and profitable future judging from their new offerings, and sales in 2021.

One thing I’m sure off it’s Rolex extending their lead ahead of the competition even further.


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[watchmavan]

Originally Posted by Omarion07

That’s correct but Omega can not take a decision like that without approval from Swatch group. Swatch also has the final say in the pricing of the model. I don’t know about Omega (because of it’s competition with Rolex maybe?) but if Longines was to design and release a Tourbillon, I don’t think Swatch would allow them to do so as they’re only allowed to play with a certain space. I could be wrong here though.


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This is correct. And Longines is the perfect example. Look at their rich and innovative history pre Swatch and then look at their offerings since coming under the Swatch umbrella. The only brand that seems to have almost full command is Omega as they are the only Swatch brand that competes with Rolex.


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[watchmavan]

Originally Posted by Omarion07

No it’s not actually that’s Rolex by itself . Tudor came in number 14 in 2020 ahead of the likes of vacheron, Panerai and Bvlgari


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Panerai? Didn't everyone come in above them! Hardly a claim to fame. The noisy minority.


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[samson66]

Originally Posted by HiBoost

Tudor is at 2%. They are not part of the Rolex slice.



Attachment 1259327

That's a surprise. Figured they'd be in the 3-4% range by now. Lots of competition

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[Manamana]

Originally Posted by watchmavan

This is correct. And Longines is the perfect example. Look at their rich and innovative history pre Swatch and then look at their offerings since coming under the Swatch umbrella. The only brand that seems to have almost full command is Omega as they are the only Swatch brand that competes with Rolex.


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Longines is being positioned to compete with Tudor. If Longines was given the same freedom as Omega within the group I feel it will bust some balls with all the heritage, and market share it already has . Omega I feel is left to do what it wants, and it's doing a great job so far.

[franktehtank]

Originally Posted by Manamana

Longines is being positioned to compete with Tudor. If Longines was given the same freedom as Omega within the group I feel it will bust some balls with all the heritage, and market share it already has . Omega I feel is left to do what it wants, and it's doing a great job so far.

I know it's just a taste thing, but I find most of Longines' watches either boring, or ugly, or both.

I don't think they'll be competing with Tudor any time soon unless they fire and revamp their design department.

Heritage is one thing, you need to have the watches to back it up.

[RFC]

If you care about accuracy, versatility, and value, Omega over Tudor. As a travel watch my perfect companion is Omega’s Aqua Terra 38mm.

[SaintMickey]

I vote no as well...Tudor is not on same level as Omega.

[BNABOD]

Originally Posted by SaintMickey

I vote no as well...Tudor is not on same level as Omega.

Would you say better than or ?
That smiley Tudor surely is to become a classic

[SaintMickey]

Originally Posted by BNABOD

Would you say better than or ?
That smiley Tudor surely is to become a classic

Well interestingly I believe Omega is a higher level of quality but other than a SpeedMaster Pro I wouldn't own anything from their new line up. Getting too big and pricey. Tudor is similar for me with their thickness but not as pricey.

The 79220b I picked up recently is the last of the Tudors for me....right size at 41mm although I would have preferred 40mm and the 12.7mm thickness is good.

I am all about comfort on the wrist and both Omega and Tudor's have lost me.

Omega has a very diverse line up but I'd like to see Tudor be more than be the Black Bay Watch company but hey thats just me.

[BNABOD]

Originally Posted by SaintMickey

Well interestingly I believe Omega is a higher level of quality but other than a SpeedMaster Pro I wouldn't own anything from their new line up. Getting too big and pricey. Tudor is similar for me with their thickness but not as pricey.

The 79220b I picked up recently is the last of the Tudors for me....right size at 41mm although I would have preferred 40mm and the 12.7mm thickness is good.

I am all about comfort on the wrist and both Omega and Tudor's have lost me.

Omega has a very diverse line up but I'd like to see Tudor be more than be the Black Bay Watch company but hey thats just me.

Indeed aside from the Speedmaster which is the quintessential Omega, it is hard to go past it (at least for me) and yes they can be very thick yet lovely (planet ocean is nice but sadly too thick but well positioned price wise). Tudor will always be tied to Rolex so most people that love Tudor want to see a sub look alike such as a renewed Tudor Sub (FXD isn’t it ) . My 2 cents worth

[Fenix84]

Aside from watch people, few even know that Tudor is a watch brand, my wife thought I was talking about that BBC show awhile back.

[JC316]

Originally Posted by Fenix84

Aside from watch people, few even know that Tudor is a watch brand, my wife thought I was talking about that BBC show awhile back.

My experience as well. Most people I know have no idea that Tudor and Rolex are under the same foundation. Most have never heard of Tudor. It's really gaining alot of interest though. Lots of boutiques are popping up.

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[Manamana]

Originally Posted by franktehtank

I know it's just a taste thing, but I find most of Longines' watches either boring, or ugly, or both.

I don't think they'll be competing with Tudor any time soon unless they fire and revamp their design department.

Heritage is one thing, you need to have the watches to back it up.

The new Longines Heritage Collection is beautiful, getting a lot of complements from Youtubers. When considering past, and new models I don't think any can compete with Tudor in the amount of ugly models produced in my opinion.

[waxy88]

To echo what many have said Tudor is not not on the same level as Omega.


For me the details on the dial of this SMP are outstanding. The quality is also definitely a step up from Tudor.

Then there is this icon, which again for me just lifts Omega above Tudor.



Where I think Tudor are really excelling is in the bang you get for your buck. I think they are really good value for money and I love what they have done with some of their more recent releases. Having said that some of the other pieces in Tudor’s current catalogue are pretty naff. Personally I really don’t like their Royal range, which come across as cheap knock offs to me


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[horseShu]

i don't know why it's so important for people to have their favorite watch brand be at the "same level" as another.

[jimcameron]

Originally Posted by horseShu

i don't know why it's so important for people to have their favorite watch brand be at the "same level" as another.

Ego.

......and the hope that they didn't pay way too much for a run of the mill automatic.