The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Watch Forum > General Topics > The Meeting Point

Reply
 
Thread Tools Display Modes
Old 24 July 2018, 01:50 AM   #1
wesdaniel
2018 Pledge Member
 
Join Date: Dec 2011
Real Name: Wes
Location: San Diego
Watch: Can't pick 1 fave
Posts: 198
San Diego - New Rolex Boutique

Have any San Diego people noticed that a new Rolex boutique is getting ready to open at Fashion Valley?

It's right across from the Omega boutique - literally staring it in the face.

I wonder if this means that Royal Maui will be losing their AD status? I was in there this weekend and their stock of Rolex was about 1/2 - 2/3 of what it used to be and all of their pre-owned Rolex were gone.

Does anybody know anything?
wesdaniel is offline   Reply With Quote
Old 24 July 2018, 01:55 AM   #2
GerardoG
2018 DAYTONA Pledge Member
 
GerardoG's Avatar
 
Join Date: Oct 2005
Real Name: Gerardo
Location: Here
Watch: ALL of them
Posts: 30,680
...maybe joint venture? Most Rolex boutiques are co-owned. This from http://www.simon.com/mall/fashion-va...-maui-jewelers




Royal Maui Jewelers
STORE DESCRIPTION:
For over 10 years Royal Maui Jewelers has been the fine jewelry authority when it comes to service and selection at the Fashion Valley Mall. As the Fashion Valley Mall continues its fine living/luxury revival; Royal Maui Jewelers has taken cue as it prepares to expand into a new and redesigned 2700 sq ft. retail space. Having commissioned famed Hawaiian Interior Designer Sanford Hasegawa the new and improved Royal Maui Jewelers retail space will boast not only the high style and design of curved solid wood and glass display cases, but also San Diego’s first in-store Rolex Boutique. Buyers need now look no further when shopping for the latest and most exclusive styles of Rolex watches and while the boutique offers both watch service and repairs, it is also boasts the luxurious service of a certified watch maker on location. Royal Maui Jewelers prides itself on hosting a diverse inventory of fine jewelry for every customer with brands ranging from Carrera Y Carrera, Charles Krypell, Christopher Designs and many more. Royal Maui Jewelers is also proud to announce the exclusive rights to distribute the coveted Breitling watch brand in San Diego.
__________________
__________________
Official Member: 'Perpetual 17' Vegas International GTG 2015
Official Member: 'Perpetual 30' Vegas International GTG 2016
Official Member "WIS-CON" Las Vegas International GTG 2017
Official Member "WIS-CON" Las Vegas International GTG 2018
ROLEX GEEK SQUAD
*avatar courtesy of Jocke

Instagram: @AboutLife.club

Next: ...are YOU ready for Las Vegas 2019?
GerardoG is offline   Reply With Quote
Old 24 July 2018, 07:05 AM   #3
pinmeuphere
"TRF" Member
 
Join Date: Sep 2016
Location: San Diego
Posts: 16
I was in there a few weeks ago and asked how the boutique opening will affect their business. The gentleman said not at all, they will maintain their AD status. He said they're the Rolex service center in the area and that the new boutique will use them as a service center as well, how true this is I have no idea but this is what he said.

My question is will it be possible to get some of the new high demand pieces at the new boutique. With all this talk about purchase history and AD relationships, how does that apply when a boutique just opens its doors?
pinmeuphere is offline   Reply With Quote
Old 24 July 2018, 07:11 AM   #4
wesdaniel
2018 Pledge Member
 
Join Date: Dec 2011
Real Name: Wes
Location: San Diego
Watch: Can't pick 1 fave
Posts: 198
Quote:
Originally Posted by pinmeuphere View Post
I was in there a few weeks ago and asked how the boutique opening will affect their business. The gentleman said not at all, they will maintain their AD status. He said they're the Rolex service center in the area and that the new boutique will use them as a service center as well, how true this is I have no idea but this is what he said.

My question is will it be possible to get some of the new high demand pieces at the new boutique. With all this talk about purchase history and AD relationships, how does that apply when a boutique just opens its doors?
Yeah, I asked them this weekend and got the same answer. But, I also thought it was really unusual how little stock they had as compared to what they had a month or so ago when they were in there.

He did mention the RSC comment to me which kind of surprised me. I didn't know that Rolex had service centers within individual AD's? He also said something else strange - he said that if a watch had "ever been touched" outside of Rolex, they wouldn't work on it. Not even Rolex is that particular.

If I had to guess, I'd think that, at least at the beginning, the new boutique will have some harder-to-find pieces - there has to be a draw to get people in there and buying. At least that's how I would think.
wesdaniel is offline   Reply With Quote
Old 24 July 2018, 07:38 AM   #5
Snow-Dweller
2018 DAYTONA Pledge Member
 
Snow-Dweller's Avatar
 
Join Date: Mar 2014
Real Name: Clive
Location: The Alps
Watch: collections change
Posts: 5,318
A “boutique” is simply a large AD that sells Rolex exclusively. It is not owned by Rolex.
__________________
.
GMT IS USUALLY THE ANSWER
------------------------------------

.
16803. 116710LN. 116719BLRO. 126334. Black Bay GMT.
Snow-Dweller is offline   Reply With Quote
Old 24 July 2018, 09:16 AM   #6
wesdaniel
2018 Pledge Member
 
Join Date: Dec 2011
Real Name: Wes
Location: San Diego
Watch: Can't pick 1 fave
Posts: 198
Quote:
Originally Posted by GerardoG View Post
...maybe joint venture? Most Rolex boutiques are co-owned. This from http://www.simon.com/mall/fashion-va...-maui-jewelers




Royal Maui Jewelers
STORE DESCRIPTION:
For over 10 years Royal Maui Jewelers has been the fine jewelry authority when it comes to service and selection at the Fashion Valley Mall. As the Fashion Valley Mall continues its fine living/luxury revival; Royal Maui Jewelers has taken cue as it prepares to expand into a new and redesigned 2700 sq ft. retail space. Having commissioned famed Hawaiian Interior Designer Sanford Hasegawa the new and improved Royal Maui Jewelers retail space will boast not only the high style and design of curved solid wood and glass display cases, but also San Diegoís first in-store Rolex Boutique. Buyers need now look no further when shopping for the latest and most exclusive styles of Rolex watches and while the boutique offers both watch service and repairs, it is also boasts the luxurious service of a certified watch maker on location. Royal Maui Jewelers prides itself on hosting a diverse inventory of fine jewelry for every customer with brands ranging from Carrera Y Carrera, Charles Krypell, Christopher Designs and many more. Royal Maui Jewelers is also proud to announce the exclusive rights to distribute the coveted Breitling watch brand in San Diego.
The name of the company that owns the new boutique slips my mind, but, it's not Royal Maui-affiliated.

I wonder what's in the AD agreements - it seems like having a second AD in the same mall wouldn't be okay.

On a similar note, Panerai just pulled AD status from Tourneau in this shopping center. When I asked Tourneau about it, they said that Panerai has CJ Charles up in La Jolla. But, that's a heck of a long way away.

I'd almost bet that Panerai will end up at Royal Maui and the new boutique will be the only Rolex distributor in the mall.
wesdaniel is offline   Reply With Quote
Old 26 July 2018, 12:26 AM   #7
Ragnarok
2018 Pledge Member
 
Join Date: May 2018
Real Name: Long
Location: San Diego
Watch: 3714 Portugieser
Posts: 164
The right question should be " when will they open?!

Sent from my SM-G955U using Tapatalk
Ragnarok is offline   Reply With Quote
Old 26 July 2018, 07:48 PM   #8
sensui
2018 DAYTONA Pledge Member
 
sensui's Avatar
 
Join Date: Jan 2016
Location: San Diego, CA
Posts: 8,663
Quote:
Originally Posted by wesdaniel View Post
The name of the company that owns the new boutique slips my mind, but, it's not Royal Maui-affiliated.
The boutique coming is from Fourtane. One of the largest and most respected ADs in the US having the original location in Carmel by the Sea, CA.

I think Royal Maui will lose Rolex..makes no sense for them trying to compete with Fourtane there..might as well focus on their North County Fair location.

With their comments regarding RSC...That is some salesman half bs for sure...they don't even have a fully Rolex certified tech there and I know they send their watches to my watchmaker in San Diego for anything beyond a regulation. (Who is cw21 and actually had a parts account with Rolex)
sensui is online now   Reply With Quote
Old 30 July 2018, 01:02 AM   #9
arinsd
"TRF" Member
 
Join Date: Feb 2015
Location: So. Cal
Watch: 116610LN
Posts: 728
Fellow San Diegan here.

I’m going to swing by fashion valley today to pick up a new belt. I didn’t know a Rolex boutique was opening there. Pretty excited...
arinsd is offline   Reply With Quote
Old 10 August 2018, 07:57 AM   #10
Zoomerang
2018 Pledge Member
 
Join Date: Jun 2018
Real Name: Dave
Location: San Diego
Posts: 25
Quote:
Originally Posted by sensui View Post
The boutique coming is from Fourtane. One of the largest and most respected ADs in the US having the original location in Carmel by the Sea, CA.

I think Royal Maui will lose Rolex..makes no sense for them trying to compete with Fourtane there..might as well focus on their North County Fair location.

With their comments regarding RSC...That is some salesman half bs for sure...they don't even have a fully Rolex certified tech there and I know they send their watches to my watchmaker in San Diego for anything beyond a regulation. (Who is cw21 and actually had a parts account with Rolex)
I no longer see RM as AD in Rolex' website. They still show BB and RM Escondido.

When will the boutique open?
Zoomerang is offline   Reply With Quote
Old 10 August 2018, 03:37 PM   #11
btinl
2018 BOND 007 Pledge Member
 
btinl's Avatar
 
Join Date: Aug 2010
Real Name: Brad
Location: SF Bay Area
Watch: on my wrist
Posts: 1,153
Quote:
Originally Posted by sensui View Post
The boutique coming is from Fourtane. One of the largest and most respected ADs in the US having the original location in Carmel by the Sea, CA.

I think Royal Maui will lose Rolex..makes no sense for them trying to compete with Fourtane there..might as well focus on their North County Fair location.

With their comments regarding RSC...That is some salesman half bs for sure...they don't even have a fully Rolex certified tech there and I know they send their watches to my watchmaker in San Diego for anything beyond a regulation. (Who is cw21 and actually had a parts account with Rolex)
I wonder if this new boutique will also carry vintage Rolex.
btinl is offline   Reply With Quote
Old 1 November 2018, 03:13 PM   #12
BNA/LION
2018 DAYTONA Pledge Member
 
BNA/LION's Avatar
 
Join Date: May 2011
Real Name: Larry
Location: San Diego, CA
Watch: ROLEX
Posts: 14,236
Just seeing this for the first time...

YES... It is a NEW Fourtane's store in conjunction with Rolex. Met the Manager a few months back when we were at the Monterey Car Show. I'm working on getting more information on their Grand Opening and helping to get TRF Members on the Guest List!
__________________

18238 DD 18K/YG ✦ 16610LN SS Sub ✦ 16613 18K/SS Serti ✦ 16550 Exp II Non-Rail Cream Dial ✦ Daytona C 116500 ✦ NEXT --> ?

Official Member: ♣ 'Perpetual 30' Vegas International GTG 2016
Official Member: ♣ 'WIS CON' Vegas International GTG 2017
Official Member: ♣ 'WIS CON' Vegas International GTG 2018
BNA/LION is online now   Reply With Quote
Old 1 November 2018, 04:39 PM   #13
Kyle13
"TRF" Member
 
Kyle13's Avatar
 
Join Date: Jun 2015
Location: Los Angeles
Posts: 484
Itís funny. I actually applied to work at this new location. Unfortunately all the positions filled up, and my wife said no because I would probably come home everyday with a new watch! Lol


Sent from my iPhone using Tapatalk
Kyle13 is offline   Reply With Quote
Old 3 November 2018, 02:52 AM   #14
BNA/LION
2018 DAYTONA Pledge Member
 
BNA/LION's Avatar
 
Join Date: May 2011
Real Name: Larry
Location: San Diego, CA
Watch: ROLEX
Posts: 14,236
I spoke to the new Manager yesterday and the safes are being delivered Today! The cases will be in next week or so.

It has taken longer than they expected to do the buildout and they are planning for a Soft Opening the beginning of December, get through the busy Holiday season and have a Grand Opening in January 2019!

Royal Maui will continue to carry Rolex until they open.

Hopefully I'll get more information and be able to post the opening in advance so TRF Member who are interested in attending can plan to be there.
__________________

18238 DD 18K/YG ✦ 16610LN SS Sub ✦ 16613 18K/SS Serti ✦ 16550 Exp II Non-Rail Cream Dial ✦ Daytona C 116500 ✦ NEXT --> ?

Official Member: ♣ 'Perpetual 30' Vegas International GTG 2016
Official Member: ♣ 'WIS CON' Vegas International GTG 2017
Official Member: ♣ 'WIS CON' Vegas International GTG 2018
BNA/LION is online now   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


*Banner Of The Month*
This space is provided to horological resources.





Copyright ©2004-2018, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.