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8 August 2022, 03:36 AM | #1 |
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Has the past 3 years run up in prices changed your thoughts on Rolex?
In my case I have come to realize (about a year ago) that the current prices of most all Rolex watches was just way higher than their actual value or price should be. Yes, they are good watches made to last, but their pricing has simply soured me on the brand. Not Rolex' fault, but nevertheless, I feel like those buying them at these price levels are being taken for a financial ride.
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8 August 2022, 03:57 AM | #2 |
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I just stick to my usual, if I am comfortable spending the asking price I go for it. Retail or not.
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8 August 2022, 04:00 AM | #3 |
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The price of hamburgers has really soured me on beef between two buns as well. I remember when you could get them for 19 cents each!
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8 August 2022, 04:04 AM | #4 |
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The prices hasn't changed my thoughts on Rolex. The recent years hype/flex/social media/AD "games" stuff has definitely changed my thoughts. It's nauseating at times.
I hope JLC never goes down this route as those two are my favorite brands. |
8 August 2022, 04:05 AM | #5 |
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I can see what you mean but If I want something bad enough I will pay for it. Cant control the secondary market. I bought three watches this year over sticker price because I don't have an AD and I liked them enough to pay a premium. Its all subjective
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8 August 2022, 04:20 AM | #6 |
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8 August 2022, 04:27 AM | #7 |
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Wait 'til you see the price of eggs, bacon, and petrol!
Rolex is VERY fair due to a situation not in their control (currency devaluation).
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__________________ “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming 'Wow! What a Ride!'” -- Hunter S. Thompson Sent from my Etch A Sketch using String Theory. |
8 August 2022, 04:33 AM | #8 |
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I tend to view this differently than others. The spike in interest resulted in the current prices outpacing the rather heathy annual price increases by Rolex. There was a bit of a feedback loop with dealers playing middlemen to other dealers, and an overly enthusiastic set of buyers who quite literally bought in to the hype train and projections, resulting in a bubble.
It isn’t Rolex or ADs that caused any of the issues, but they seem to take the lions share of the blame. Many of the big jumps that occurred earlier this year have retraced. Assuming a decrease in demand will occurs as the spread between retail and secondary occurs, we are now 3 years or so away from retail catching secondary market for all but a few models in their catalog. At that point, or near it, this issue will fully vaporize and folks that have a legitimate desire to have and wear Rolex will be the vast majority of those making AD purchases. I hate to say be patient, but that advice holds for most things in life. Rolex still makes the best stuff in terms of everyday wear. They last generations, look good, and offer great accuracy for mechanical. The branding is top notch, everyone knows what a Rolex is, and no other brand is remotely close. That’s my 2 cents. |
8 August 2022, 04:39 AM | #9 |
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Nothing has changed about the brand so why would my thoughts change. Rolex is remarkably consistent in all that they do while the market fluctuates around them. When I have the funds for a new Rolex I buy one from the AD, when I don’t I enjoy the watches that I already have. And the world keeps turning.
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8 August 2022, 04:57 AM | #10 | |
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Quote:
I remember burgers back when I was in high school at a local burger place like a McDonalds that were 15 cents each for the burger and fries were 3 cents. I would get 4 burgers and a couple fries for lunch and get change back from a dollar. |
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8 August 2022, 05:00 AM | #11 |
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Not at all. It's interesting as are all social trends. Like how the turquoise OP sells for more than twice any other color in the aftermarket. Just wacky.
Rolex didn't create this hype after all. At least not directly. So it doesn't alter my perception of the brand at all. Rolex has been something of a flex watch for sometime and everyone knew it. But the popularity just blew up. And why not? It's an attractive. durable watch with timeless design and a great aesthetic. Certainly Rolex never could have bought the publicity that SM has provided for them. |
8 August 2022, 05:05 AM | #12 | |
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Quote:
Yep. Time changes… I’m already impressed about that time where you could see everything at the AD (2013? 2014?) and probably get a nice 10% off too… so 19cents burgers… probably was better meat too… |
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8 August 2022, 05:39 AM | #13 |
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Prices no? Brand behavior yes
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8 August 2022, 05:40 AM | #14 |
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I’m indifferent to where market price goes
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8 August 2022, 05:51 AM | #15 |
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Price is recommended retail price and not one penny more.
Rolex as a brand bad model range has moved away from my taste. It used to be a brand i aspired too. Now it mostly leaves me cold. |
8 August 2022, 06:36 AM | #16 | |
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Quote:
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10 August 2022, 04:35 AM | #17 |
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10 August 2022, 05:20 AM | #18 |
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What does this post have anything to do with.....
"Ebay and internet sales authenticity, real/fake identification discussion" |
11 August 2022, 10:29 AM | #19 |
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It's another speculation post- probably by someone who bought a watch in the last 12 months on spec/investment- sounds a lot like 2004/5 real estate conversations. If you buy a Rolex because you Love the quality, precision, and craftsmanship- then who cares what the market does. If you're stockpiling to make $$, well good luck.
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11 August 2022, 10:30 AM | #20 |
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