New Rolex AD memo

[DP63]

OK .... I'm convinced ... thats ruined my weekend though .... now I'll have to look elsewhere for my doubting Thomas'ness.

I really really (like really really really) wanted to see this thread go to 10 pages.

[beshannon]

Originally Posted by Paul_I

Ok, I see the comment and where’s the proof?

This forum and most members require no proof, they take everything as gospel.

Sad that this is what a watch forum has been reduced to, discussing corporate email correspondence

[Amazing]

Most of these restrictions have been in place in the UK for some time now. Only the independent dealers seem to ignore them and they seem to be closing fairly regularly.

[padi56]

Originally Posted by beshannon

This forum and most members require no proof, they take everything as gospel.

Sad that this is what a watch forum has been reduced to, discussing corporate email correspondence

Have to agree but like most things today if its on the net it must be true, and agree the forum lately has been going downhill on topics.

[johneh]

Originally Posted by hambone1983

yes, or he should get a new English to Swiss dictionary

Swiss isn't a language...

[T.Mas]

Originally Posted by Paul_I

To all those that have allegedly seen this same letter/email in a different form, can any of you produce it here? Many people saying this is a confirmed genuine letter, with no actual evidence to back it up. It doesn’t appear genuine on it’s face, so people are entitled to be skeptical.

.... Believe what you want.

[AK797]

Utmost is not a usual front line word that foreigners learn so mistaking this for upmost is pretty common and understandable, and Rolex letters are not as formal or correct as many here seem to believe as we have seen here many times, plus the whole SM/text thing has infiltrated language in many areas as well.

[Devildog]

Originally Posted by beshannon

This forum and most members require no proof, they take everything as gospel.



Sad that this is what a watch forum has been reduced to, discussing corporate email correspondence

That’s because of the current market conditions Brian. Not because “we” take things as gospel.

For the record, my AD also confirmed these edicts are real




Sent from my iPhone using Tapatalk

[casadecamporolex]

Originally Posted by nokaoi1

New memo to ADs

Sorry to disagree, but this memo isn’t real in the US.
All letters from corporate are on embossed Rolex stationary.

The items on the memo have been reviewed recently with all official Jewelers in their 2018 "Rolex Policy Statements"; this is part of the retailer agreement.

Everything Rolex does is “The Rolex Way".
A tacky memo with word misuse isn’t quite their style.

[ian.thomas]

Just a thought ...

For everyone saying that the original letter was translated into English so errors/misstatements are expected, I call BS. I drive past two separate Rolex buildings in uptown Dallas everyday ... so you're trying to tell me a memo from Rolex HQ was sent out to all US/English speaking ADs without anyone in those respective regions proofreading it??

I know for a fact there is at least one good admin assistant or intern at Rolex Dallas that could have proofread and made this memo more believable.

[T.Mas]

This thread is awesome. BAS, are you enjoying this half as much as I am?

[Sweetswisssteel]

Lol I am patiently waiting for a panda when I see a guy on the Aussie FB watch selling page with not 1 but 2 new pandas for sale!!

Very frustrating!! (price in Aussie pesos)

Of course I can not afford to pay over MSRP and I am hoping to one day pick one up off from my local AD list.

Sent from my HTC 2PXH3 using Tapatalk

[JacksonStone]

Originally Posted by ian.thomas

Just a thought ...

Fake. "Potnetial" and "tue-tone" are correctly misspelled both times.

[GVAZQUEZ]

Originally Posted by Fencer

Could someone please clarify that ECU box thingy? Are you supposed to get the watch without the green box?

Engine Control Unit JK

[SearChart]

Originally Posted by T.Mas

This thread is awesome. BAS, are you enjoying this half as much as I am?

I shouldn't have responded in the first place, I'm here for discussing watches and technical stuff.

[JacksonStone]

Originally Posted by Fencer

Could someone please clarify that ECU box thingy? Are you supposed to get the watch without the green box?

Misspelling of "ecru," referring to the beige outer box. Watches henceforth will only be sold in green boxes with no other packaging.

[T.Mas]

Originally Posted by JacksonStone

Misspelling of "ecru," referring to the beige outer box. Watches henceforth will only be sold in green boxes with no other packaging.

That’s a good guess, but the ECU means the “coffin” and plastic ring that is on the bezel when the watch is shipped to the AD. So, pretty much everything not meant for the end customer.

[Bobby T]

Well, I must say there is some truth to this letter. Yesterday, when going to my local AD to pick up a 116610LN Sub/Date, they told me they had to remove the stickers and I had to fill out the warranty card.........No mention however about sizing the watch.

When I asked "why", they mentioned new policy instructions coming down from Rolex. Earlier in the year, I had picked up 2 other Rolex watches from the same AD, without them removing anything. I managed to talk my salesperson into at least leaving some, which she kindly obliged me. The warranty card issue, being in my name, has never been a big deal to me, whether I decided to keep the watch or flip. I've also never received the coffin plastic shipping holder from Rolex but I have always received them from Omega.

Definitely getting crazy out there!!!!

[LLmrol]

The memo is real, saw it today

[justdate]

Real or not, I don’t see how this curtails selling to the grey market in any way.

[T.Mas]

Originally Posted by justdate

Real or not, I don’t see how this curtails selling to the grey market in any way.

Well, let’s compare 2 imaginary watches. And think about this rationally, please.

Watch #1 has all stickers intact, comes in a coffin with a plastic protector on the bezel, and the warranty card has no date or name on it. The band has stickers on it and had obviously never been adjusted. A new green box is included on the side.

Watch #2 has all stickers removed, comes in the normal green box and the band is adjusted to someone’s wrist size with one or more links removed. The warranty card has a date and someone’s name or “XXXXX” written on it.

Which one do you buy as a new untouched example on the grey market? Which one is worth the premium to you? Which one do you have doubts about being truly brand new and unworn? What does an adjusted band imply to you? To me personally, I see an adjusted band as a sign the watch that has been worn by someone else, for who knows how long. It’s a smart move by Rolex to make these new requirements.

[Rolexatlast]

do real buyers really get excited by removing stickers? I guess there may be one or two fetishists, but seriously who cares...

Except for the flippers- the guys who stand between me and my new sub - so sod them. Go Rolex

[ZOOK]

Originally Posted by T.Mas

Well, let’s compare 2 imaginary watches. And think about this rationally, please.

Watch #1 has all stickers intact, comes in a coffin with a plastic protector on the bezel, and the warranty card has no date or name on it. The band has stickers on it and had obviously never been adjusted. A new green box is included on the side.

Watch #2 has all stickers removed, comes in the normal green box and the band is adjusted to someone’s wrist size with one or more links removed. The warranty card has a date and someone’s name or “XXXXX” written on it.

Which one do you buy as a new untouched example on the grey market? Which one is worth the premium to you? Which one do you have doubts about being truly brand new and unworn? What does an adjusted band imply to you? To me personally, I see an adjusted band as a sign the watch that has been worn by someone else, for who knows how long. It’s a smart move by Rolex to make these new requirements.

There are many watches meeting your watch #2 example being sold here in the classified forum or on other sale sites on the internet at a price above US MSRP. Or being sold on to Grey dealers for them to resell. These Rolex requirements do little to prevent people purchasing a Rolex watch and reselling for profit.

[ZOOK]

Originally Posted by Rolexatlast

do real buyers really get excited by removing stickers? I guess there may be one or two fetishists, but seriously who cares...

Except for the flippers- the guys who stand between me and my new sub - so sod them. Go Rolex

Sticker removal is fine with me. It's the requirement that the AD must size the watch. I'd prefer to take care of that myself.

And what does keeping the ECU - coffin have to do with anything.

[Touring]

I can't comment on the picture posted by the OP, but these new guidelines Rolex HQ are accurate, at least for certain markets. Without any prompting, one of my Canadian ADs confirmed these details and noted that this memo was received in the past week.

[ian.thomas]

Originally Posted by JacksonStone

Fake. "Potnetial" and "tue-tone" are correctly misspelled both times.

What do you know?!? The quarter-time intern, whom is getting her degree from Parrot On-Line University, said the memo was good to go. So who's the idoit now?

P.S. But really, I don't know or care of the validity of this topic. It's just easy to make fun of, especially because the OP's letter-pic is so comical. And I still go by the rule, "If BAS says it's good", then it's good. So it looks like the letter or content is real.

[Fencer]

Originally Posted by GVAZQUEZ

Engine Control Unit JK

That is what I was afraid of. :)

Time to switch to unleaded.

[Overwatch]

I can confirm that there’s some truth to this memo, today I purchased my first Rolex watch and they made sure to remove all stickers, size the watch on my wrist and filled out the warranty card with the info on my id.

[GarbanzoNegro]

Originally Posted by Overwatch

I can confirm that there’s some truth to this memo, today I purchased my first Rolex watch and they made sure to remove all stickers, size the watch on my wrist and filled out the warranty card with the info on my id.

Did they keep the ECU box?

[GeoffEff]

Originally Posted by GarbanzoNegro

Did they keep the ECU box?

Bought an Explorer at my AD a month ago. They took all stickers, sized it and filled out the warranty card. They also kept the plastic coffin.

Sent from my SM-N960U using Tapatalk