New Rolex AD memo

[ronricks]

Plenty of AD’s are ignoring these instructions just look at all the fully stickered watches for sale on here with the coffins and blank papers that they can put your name on.

[Likestheshiny]

Is there anything surprising in this? I would have thought basic manners would dictate preparing the watch for the customer; it should fit, and it should be free of bits of sticky plastic. And why wouldn't the guarantee be activated?

Yeah, most buyers won't notice this or care, because they'd have expected it regardless. Only watch enthusiasts like us would really care about sizing our own bracelet or taking off the stickers ourselves. But, I also don't think it's unreasonable to say that if I'm paying ten grand for a watch and it's my property, I should be able to do those things myself if I want.

All that said, stores are going to disregard this if they want anyway. Unless Rolex is backing this up with a very aggressive monitoring policy (which they aren't), it hardly matters.

[TickTockChuck]

Well that's interesting, but I suppose nothing new. Probably just a polite shot across the bow of ADs just prior to the busy holiday season. I don't see why people call this memo fake since it makes sense. Indeed English is not one of the official Swiss languages, so minor gaffes can be made. Anyways, enough ADs are still selling out the back door to curtail any such efforts. Perhaps a team of elite Rolex specialists can be assembled to take on the problem and clean up the mess...ha! Time to send out the undercover Rolex buyers to catch the delinquents. Cheers!

[JacksonStone]

Originally Posted by Fencer

So how do you now get the watch? In a plastic bag?

Anyone bought a watch since this madness started?

Speaking of madness, does anyone in his right mind really think Rolex would sell a watch without a box? Like Bigblu, I don't know what ECU actually stands for, but it's clear through context they're referring to what we call the coffin.

[outtatime]

Considering the bumblef**kery I’ve seen my AD demonstrate, I would not and will not let them adjust my bracelet.

Is Rolex purposely trying to piss off and alienate all of their customers? What’s next? Do we need to do a background check? Have a letter of recommendation? Be a “legacy”??

This is just getting ludicrous. It’s a watch. If they’re going to such great lengths to on paper prevent the grey market, they’re literally doing it wrong.

[uhren917]

" We thank you for your consideration in this matter, and remain,"

remain??
It is hard to believe this was written by Rolex.

[037]

Originally Posted by uhren917

" We thank you for your consideration in this matter, and remain,"

remain??
It is hard to believe this was written by Rolex.

"...remain, Yours Sincerely,"

It's correct letter form, albeit awkward.

You have to keep reading since that sentence ends in a comma rather than a period.

[RX0]

As much as I love Rolex, I really get pissed off each time i passed by the diamond district when I saw the Gmt Pepsi and SkyD white dial in their case. It should have been reward to devoted people like us who really collect the watch to appreciate it.

[jimcarver]

Originally Posted by Fencer

So how do you now get the watch? In a plastic bag?

Anyone bought a watch since this madness started?

Relax. You still get the green box and outer box, just not the small plastic box it was shipped in. Not getting this isn't uncommon anyway.

[Spartacus]

Fake. Come on guys.

[Etschell]

None of this is new except the part where they scratch the bracelet sizing it and you have no recourse.

[WJGESQ]

Originally Posted by exador

Well at least it shows that Rolex is aware of the situation and is trying to do something. A lot of Forum members believe that Rolex doesn't give a rat's ass as long as they are selling watches

Such appears to be quite certain.

[MigsP]

I’m about to get my first crown of my life ever in a month’s time and it will be ruined if i will be getting an incomplete set which i paid for, just because they are thinking that i might flip the item. Appreciate their concern and attention to address the on-going flipping issue but how about the legit customers/collectors/first timers?


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[michael.michael]

They letter looks filthy, I suspect it's played by grey dealers to increase their "value".

Writing "xxxx" on the card is also very odd.

[MigsP]

I’m about to get my first crown of my life ever in a month’s time and it will be ruined if i will be getting an incomplete set which i paid for, just because they are thinking that i might flip the item. Appreciate their concern and attention to address the on-going flipping issue but how about the legit customers/collectors/first timers?


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[WatchLurv]

Originally Posted by dba

They say a picture is worth a thousand words. Not in this case.

Not showing the signature of the official that signed this, makes this photo worthless.

Anyone with a desktop could do this. The whole thing is BS.

It's true.

All European ADs received this from Rolex.

Originally Posted by outtatime

Considering the bumblef**kery I’ve seen my AD demonstrate, I would not and will not let them adjust my bracelet.

Is Rolex purposely trying to piss off and alienate all of their customers? What’s next? Do we need to do a background check? Have a letter of recommendation? Be a “legacy”??

This is just getting ludicrous. It’s a watch. If they’re going to such great lengths to on paper prevent the grey market, they’re literally doing it wrong.

The ADs that read in between the lines will FORCE the adjustment of your bracelet. Others will take the stickers off and let you adjust it accordingly, if by choice. Some people just prefer to wear a watch loose... Seen some people with a watch that almost came off their hand.

Rolex is doing it wrong and there's no way to stop the greys. It's really that simple. Let the greys do their thing and increase the supply again like back in the days. Greys exist because it's a free market. Rolex is too dumb, plain and simple.

Like I've said in many threads...If Rolex wants to peel off stickers after a purchase they should ship the watches WITHOUT the stickers. If they want to peel them off, they should inform the AD to run your watch over a rough surface to put some scratches on it. This will ensure it wont get resold...Ever.

[SS Oyster]

What if I’m buying a Rolex for my wife as a gift? Has Rolex ever heard of a surprise or gift? Does my wife have to have the same wrist size as me? Hogwash!


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[Homo Sapien X]

Rolex should just do a round of spot checks. Many AD may just ignore this letter

[gastown604]

My rep just texted me that he got a memo with similar rules today. Interesting.

[rominvicta]

You shouldn’t forget Rolex reads this forum. So express your opinion in upmost manner. IMHO limiting supply of SS is sufficient enough to keep the status quo of the brand. And .... increasing demand for PM timepieces significantly. Removing stickers is not necessary, plus it is obtrusive and just pisses off many people. Anyone of us has paid surely enough for having the pleasure of removing stickers whenever he thinks necessary and by him/herself. Cards .... well they were supposed to be filled in, it is just a matter of discipline amongst AD.

[vernplum]

...because in 2018, Rolex still hasn't discovered email and has to send a letter on piece of paper.

Yep. Sounds legit.

[Andad]

Originally Posted by Old Expat Beast

"upmost"

[SearChart]

Originally Posted by Spartacus

Fake. Come on guys.

It quite certainly isn't.

[jonnyz1245]

Originally Posted by dba

They say a picture is worth a thousand words. Not in this case.

Not showing the signature of the official that signed this, makes this photo worthless.

Anyone with a desktop could do this. The whole thing is BS.

I know 2 ADs who have gotten this recently. Looks like many others have seen or heard of it including a well respected employee of Rolex who posts here

So much for your "The whole thing is BS comment"

[rambo99]

Originally Posted by ROLEXster

Guidelines & rules are made to be broken.

When there is so much money on the line ... everyone wants a piece of the pie.
Rolex will turn a blind eye, nothing will change.
Greys will still get all the SS pieces.
Nothing to see here ...

they sent this letter to ADs just to protect themselves from any accusation that they do nothing about the shortages and insane grey market price.

[DP63]

Originally Posted by Old Expat Beast

"upmost"

Yup ... I picked up on that as well as "All our Rolex Official Retailers"

Bad grammar and spelling always raise an eyebrow with me with what is reported to be an official memo or letter etc.

[Seibei]

Originally Posted by MigsP

I’m about to get my first crown of my life ever in a month’s time and it will be ruined if i will be getting an incomplete set which i paid for, just because they are thinking that i might flip the item. Appreciate their concern and attention to address the on-going flipping issue but how about the legit customers/collectors/first timers?

I wish you the best of luck. Make it abundantly clear that you are not a flipper and you plan on owning and cherishing your Rolex for years to come. I hope you are in a position to insist on the full set.

[JacksonStone]

Originally Posted by DP63

Yup ... I picked up on that as well as "All our Rolex Official Retailers"

Bad grammar and spelling always raise an eyebrow with me with what is reported to be an official memo or letter etc.

The letter has already been confirmed as genuine, typos and other errors notwithstanding.

[Seibei]

What some people don't seem to realize is that Rolex is not based in an English speaking country.

[hambone1983]

Originally Posted by Seibei

What some people don't seem to realize is that Rolex is not based in an English speaking country.

The letter is in English. Whoever wrote this, or translated it out of the original Swiss, has embarrassed the company. After all, they are supposed to be the standard in meticulousness and impeccable attention to detail.