AP price drop!?!?

[kilyung]

Originally Posted by SubKing

I only got 28% off I'm out over 7k

Yeah, I'd be pissed. It's even worse for the guys who bought last year.

[kilyung]

Originally Posted by ticketmaster123

Well obviously, but who says 30% discount will be had with the new lower prices?

My point being there may not be the wiggle room there once was and perhaps dealers won't be able to discount heavily like before.

Much the same is true with Rolex. Without heavy discounting its hard for them to move precious metal watches.

[ticketmaster123]

Originally Posted by SubKing

I only got 28% off I'm out over 7k

I don't understand your logic.

28% > 17%.

Who says the dealer would have knocked 28% off the lower price - we simply don't know? I think it is wrong to assume you could have got 28% off the now lowered price - thus leaving the 7k difference.

Maybe they will only knock off 10% from now on...in which case you are about break even.

[kilyung]

Originally Posted by ticketmaster123

I don't understand your logic.

It only applies if you could have also got 28% off the now lower price.

Who says the dealer would have done knocked 28% off the lower price - we simply don't know?

I think the only way we won't see big discounts on new prices is if AP made the ADs absorb the 17% reduction. That will crush some ADs.

[SubKing]

Originally Posted by ticketmaster123

Did you actually pay the RRP on the watch though?

If not, surely it is irrelevant (unless the new price is less than what you paid).

Originally Posted by ticketmaster123

I don't understand your logic.

It only applies if you could have also got 28% off the now lower price.

Who says the dealer would have done knocked 28% off the lower price - we simply don't know?

Don't understand my logic? It seems you understand it just fine.

It doesn't matter how much AP lowers it, the dealers still get it at cost and will be getting these watches at the same cost price they always have, so there is a profit still to be made and they will continue to discount watches. This isn't the first time AP did this with a price decrease and this will not be forever.. When AP decreased 3 years ago I still got 25% off on ss Roo rc

[SubKing]

Originally Posted by kilyung

I think the only way we won't see big discounts on new prices is if AP made the ADs absorb the 17% reduction. That will crush some ADs.

X2 this is true but ADs dont have to worry because I was also informed that ADs will be getting a credit on all decreased models

[Soly20]

I think the price decrease would be absorbed equally between AP and the ADs. Therefore, the ADs would still be abel to do the same discounts. I do not think regular AP clients will accept the idea of not being able to get the same discount as before. The client always want to feel special.

[ticketmaster123]

Originally Posted by SubKing

Don't understand my logic? It seems you understand it just fine.

It doesn't matter how much AP lowers it, the dealers still get it at cost and will be getting these watches at the same cost price they always have, so there is a profit still to be made and they will continue to discount watches. This isn't the first time AP did this with a price decrease and this will not be forever.. When AP decreased 3 years ago I still got 25% off on ss Roo rc

Sorry I just don't get what you are saying.

If they are buying at the same cost price (as you say) then the RRP is irrelevant, surely?

Not trying to argue BTW just confused that's all!

[SubKing]

Originally Posted by ticketmaster123

Sorry I just don't get what you are saying.

If they are buying at the same cost price (as you say) then the RRP is irrelevant, surely?

Not trying to argue BTW just confused that's all!

Ok, let me try to be very clear. All gold AP watches that Ads currently have In stock, these ADs have paid a premium for now that AP has launched the price decrease. So these ADs will be credited back 17% for all over paid models. The ads are not buying these at the same cost price, they save 17% just like we do..

Also to add that it's been confirmed that the AP dealers profit margin will not be effected by this decrease. Obviously all said and done, if the watches are priced less, then they make less, but the same rules for discounts still apply.

[kilyung]

Hmmm this now means the RG 15202 is now in a reasonable price range for me!!!

[tifosi]

Originally Posted by kilyung

Hmmm this now means the RG 15202 is now in a reasonable price range for me!!!

[SubKing]

I know everyone else feels good, but I feel sick.. here i thought a price increase was right around the corner.. i'm so upset i cannot even look at my watch right now. i put it back in the box with all seals intact.





i guess time will tell. Let's see how my AD plans to handle this. i hope with tact. BTW with the amount of money i'm currently out, that's a brand new SS rolex submariner right there.

[tifosi]

I hope your AD can do something for you, King.

[ticketmaster123]

Originally Posted by SubKing

I know everyone else feels good, but I feel sick.. here i thought a price increase was right around the corner.. i'm so upset i cannot even look at my watch right now. i put it back in the box with all seals intact.





i guess time will tell. Let's see how my AD plans to handle this. i hope with tact. BTW with the amount of money i'm currently out, that's a brand new SS rolex submariner right there.

Unfortunately prices can change - no doubt if prices had gone up you wouldn't have offered to go back to the dealer and pay the difference?

You have an awesome watch - who wants a SS Submariner anyway?!

[Trouble15]

Originally Posted by ticketmaster123

I don't understand your logic.

28% > 17%.

Who says the dealer would have knocked 28% off the lower price - we simply don't know? I think it is wrong to assume you could have got 28% off the now lowered price - thus leaving the 7k difference.

Maybe they will only knock off 10% from now on...in which case you are about break even.

Valid point. I guess time will tell.

[SubKing]

Originally Posted by ticketmaster123

Unfortunately prices can change - no doubt if prices had gone up you wouldn't have offered to go back to the dealer and pay the difference?

You have an awesome watch - who wants a SS Submariner anyway?!

i understand your point, But unfortunitly on a top level brand like AP, they should not keep pulling this kind of stuff with price decreases... Not fair to their clients.

have you ever seen rolex decrease their prices? not me.

Just like the AD's will be credited back the difference, so should I. What's fair is fair IMO.

If I had the watch for months and it was used, then I would be very pissed off for sure but it's all said and done, but being this watch is brand new just purchased seals intact, it's not cool. Heck, either way it's not cool for anyone who has purchased a watch.

AP should be confident in their prices and not play games for such a serious top tear brand.

[SubKing]

Originally Posted by Trouble15

I understand it's tough since you very recently made the purchase, but as stated above it could also mean that discounts won't be as good going forward.

I stated above, that it is confirmed the profit margins won't change, so the same discounts still apply.

same went for the 18% decrease 3 years ago accross the board. i received 25% off the decreased price then. same rules now.

[subtona]

didn't apple have a similar situation regarding 1 of its iphone releases:

just from memory, (note: cant remember what i ate yesterday) some girls stayed on line for the first day release with the intent to resell, a week later apple dropped the price and the girls made a case out of it... i believe they were somehow made whole by apple.


just offering a speaking point when you go back to the AD, that it seems like good and fair business practice to make nice with the customers.

Originally Posted by ticketmaster123

Unfortunately prices can change - no doubt if prices had gone up you wouldn't have offered to go back to the dealer and pay the difference?

You have an awesome watch - who wants a SS Submariner anyway?!

i don't believe a situation of a price increase is the same thing.

[mb23]

Ok. I have now confirmed 100%. Dealer cost on all gold models has increased by 10%. So that should limit discounts on the market and at retail level. I have spoken to 3 various AD's, all comfirmed higher costs to them.

[SubKing]

Originally Posted by ticketmaster123

I don't understand your logic.

28% > 17%.

Who says the dealer would have knocked 28% off the lower price - we simply don't know? I think it is wrong to assume you could have got 28% off the now lowered price - thus leaving the 7k difference.

Maybe they will only knock off 10% from now on...in which case you are about break even.

also to add to your last comment, I won't break even.

even if I calculated at your numbers, of 10% off the new price, I'm still out over 5k. so even at that number it's still doesn't sit right with me.

[kilyung]

So a 17% retail price reduction but a 10% wholesale cost increase? Ouch. We're getting squeezed out of discounts.

[R_Ongjoco]

Originally Posted by mb23

Ok. I have now confirmed 100%. Dealer cost on all gold models has increased by 10%. So that should limit discounts on the market and at retail level. I have spoken to 3 various AD's, all comfirmed higher costs to them.

So does it mean prices will come down 17% for gold pieces but the dealer's margin in decreased by 10% also?

[SubKing]

Originally Posted by mb23

Ok. I have now confirmed 100%. Dealer cost on all gold models has increased by 10%. So that should limit discounts on the market and at retail level. I have spoken to 3 various AD's, all comfirmed higher costs to them.

what? not sure i fallow 100%

can you reclarify?

[mb23]

Originally Posted by SubKing

what? theres no way

Yes. Govberg also confirmed. Dealer costs will be up on all gold models.

[SubKing]

17% minus 10% is 7% so it will still be 7% less that dealers will need to be credited back from AP on their current models in stock is this correct?

[mb23]

Originally Posted by SubKing

what? not sure i fallow 100%

can you reclarify?

If a dealer was paying 40% off for the gold pieces. Now they will be paying 30% off.

That's just an example, I don't know exact costs but that's who it will work. This was done to a. Help stop excessive reductions and b. to not cause a complete nightmare on resale values of pre-owned.

[Soly20]

This means the ADs have lost 27% off their margins? That doesn't sound wise. Do they want get rid of some of their ADs?

[mb23]

Originally Posted by SubKing

17% minus 10% is 7% so it will still be 7% less that dealers will need to be credited back from AP on their current models in stock is this correct?

Yes. But get in stock out of your head for the moment. If they are getting new stock from here on out it will be at an increased price.

[SubKing]

Originally Posted by mb23

Yes. But get in stock out of your head for the moment. If they are getting new stock from here on out it will be at an increased price.

well either way there is still a 7% gap and even at that figure im still out $3k even if we based on your new numbers.

Also to add a side note, this is very weird because I was informed by a solid source that profit margins will stay the same for AD's so i don't know if I want to take this to the bank as of yet

[mb23]

Also. From what I gather its not a flat 17% across the boards. It's based on an individual basis watch by watch.