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Roger Lococco · 21 June 2018, 08:07 AM

From a U.S. AD who I trust.

- I won't be getting a Pepsi GMT this year
- Geneva told U.S. ADs that there will be at least 60 Pepsi GMTs released to the U.S. by year end (I'm not sure if that was meant to be a low, low floor from which many more would be released)
- Apparently somewhere around 750 - 800 U.S. ADs, if I understood him correctly
- Far more scarce than the Daytona right now, but expects the Daytona to be more scarce after the first 1 - 2 years of the Pepsi release
- Hasn't had a Sub in the shop for 3 months ... note, this is a relatively high volume dealer
- The lack of supply is due to the impact of Rolex's response to the 2016 downturn - expects supply to increase this year

Nice guy. Candid guy. Made me appreciate the AD he works at.

037 · 21 June 2018, 08:19 AM

On the bright side, this means we won't have to read about anyone randomly walking into an airport AD and walking out with an impossible-to-find GMT.

Roger Lococco · 21 June 2018, 08:25 AM

Quote:

Originally Posted by 037

On the bright side, this means we won't have to read about anyone randomly walking into an airport AD and walking out with an impossible-to-find GMT.

Lol. I tried when I flew through Bangkok a few weeks back. Intellectually, I knew they wouldn't have anything I wanted. Emotionally, I was disappointed when they didn't given my prior luck.

AK797 · 21 June 2018, 08:33 AM

I doubt the figures can be accurate, but Rolex knows that 4/5 buyers will flip this so they are going to distribute this cash cow with high caution so it may indeed feel like only sixty are out there.

zjd168 · 21 June 2018, 08:34 AM

Doubt AD knows the number of watches issued to US

JPizzzle · 21 June 2018, 08:42 AM

750-800 US AD’s? Haven’t been on rolex’ dealer website in a while but that doesn’t right.

037 · 21 June 2018, 08:46 AM

Quote:

Originally Posted by zjd168

Doubt AD knows the number of watches issued to US

Agreed. 60 units means even the biggest ADs in the US would only see one unit this year and others won't see any. Even when the Daytona was released most ADs saw at least two. That's thousands of Daytonas, not sixty.

But, the rest sounds plausible.

watchmework · 21 June 2018, 08:49 AM

Cool, thanks for sharing!

stmoore · 21 June 2018, 08:57 AM

Quote:

Originally Posted by JPizzzle

750-800 US AD’s? Haven’t been on rolex’ dealer website in a while but that doesn’t right.

Correct. It's very high.

Roger Lococco · 21 June 2018, 09:01 AM

Quote:

Originally Posted by JPizzzle

750-800 US AD’s? Haven’t been on rolex’ dealer website in a while but that doesn’t right.

He may have meant global and I misunderstood him, although it was in the context of the 60 Pepsi’s for the U.S. market.

Sent from my iPhone using Tapatalk

4srolex · 21 June 2018, 09:06 AM

Thanks for the info but the numbers look incredibly low to me. I doubt your AD would have production figures.

jb335 · 21 June 2018, 09:09 AM

I'm sure you trust him and he's super nice guy, but people still make things up or repeat things that other people made up for whatever reason., I doubt Rolex announced to him allocation amounts like this.

Bigblu10 · 21 June 2018, 09:12 AM

Quote:

Originally Posted by Roger Lococco

He may have meant global and I misunderstood him, although it was in the context of the 60 Pepsi’s for the U.S. market.

Sent from my iPhone using Tapatalk

More likely. 800 AD's in the USA? No way.

Euge · 21 June 2018, 09:16 AM

Ok so I’ve seen some of this 60 in this forum!!!
I think that number Is very low, i guess they might start sending 2 per month to the Rolex Boutiques.
Just my 0.02......

Sent from my iPhone using Tapatalk

ap1 · 21 June 2018, 09:39 AM

No way 60

ArtNouveau · 21 June 2018, 10:07 AM

AFAIK, RolexUSA, headquartered in New York is the ONLY independent distributor in the world. US dealers do not get their stock directly from Geneva. Correct me if I'm wrong but I don't think anyone in Geneva would be quoting numbers to a US AD.

Speed · 21 June 2018, 11:05 AM

As Padi likes to say - and I’m paraphrasing - ADs talk from where the sun don’t shine...

uhren917 · 21 June 2018, 11:17 AM

Quote:

Originally Posted by Roger Lococco

From a U.S. AD who I trust.

there will be at least 60 Pepsi GMTs released to the U.S. by year end (I'm not sure if that was meant to be a low, low floor from which many more would be released)

at least means, there could be a 100,000 also.

60 is far too low for the number of USA dealers out there. I dont believe it.

My AD doesnt even know what they themselves are getting in each new shipment, how would they know what others are getting.

kneedeep · 21 June 2018, 11:19 AM

Well, if I get mine "soon" as I've been told, that 60 number doesn't seem right. I know - "soon" is not a date or time.

uniqueMR · 21 June 2018, 11:24 AM

jvd99 · 21 June 2018, 12:22 PM

60 doesn’t sound right, how many have shown up here on TRF already? And there still over 6 months to go. I’m sure Rolex can crank out a few more pieces than that. And what would the downturn of 2016 have anything to do with production of a brand new model? I think this AD may have been exaggerating a bit

dcash0615 · 21 June 2018, 06:13 PM

Interesting information and thank you for sharing. However, I wouldn’t put much confidence in the accuracy of this information. Rolex Geneva does not share allocation numbers of any sort with any AD. You have to assume it’s all speculation. For our sake here in the USA, I sure hope the allocation is more than 60 units across all AD’s in the USA.

fishingbear · 21 June 2018, 06:23 PM

Quote:

Originally Posted by Speed

As Padi likes to say - and I’m paraphrasing - ADs talk from where the sun don’t shine...

Yep. ADs don’t know anything for sure, just what their rep tells them. I’m hearing the shipping will be very similar to the BLNR when it came out which would be much more than 60.
Of course, even what I’m hearing is just info that my AD is being told by their rep.

swatty · 21 June 2018, 06:28 PM

Sounds like a very low number to me.

Sarosh · 21 June 2018, 06:46 PM

Quote:

Originally Posted by Speed

As Padi likes to say - and I’m paraphrasing - ADs talk from where the sun don’t shine...

Lol. Saves him the trouble of chiming in

Verdi · 21 June 2018, 07:21 PM

60 per month, that is more like it!

travisb · 21 June 2018, 08:03 PM

Not sure but I think the current US AD count is in the 400 range. Tighter deliveries for sure but I'm looking forward to getting mine very soon.

Terrakot · 21 June 2018, 08:12 PM

Sorry, but this is the fake news with purpose to promote grey dealers with their 25K USD BLRO’s

padi56 · 21 June 2018, 08:17 PM

Quote:

Originally Posted by Speed

As Padi likes to say - and I’m paraphrasing - ADs talk from where the sun don’t shine...

And in 99.9% it's absolutely true.

Andad · 21 June 2018, 08:18 PM

This is a Pepsi GMT Roger.

You have to make up a different name.

21 June 2018, 08:07 AM	#1
Roger Lococco "TRF" Member Join Date: Feb 2018 Real Name: Roger Lococco Location: Asia Watch: 126719BLRO Pepsi Posts: 2,850	Notes from my AD today - Pepsi GMT related From a U.S. AD who I trust. - I won't be getting a Pepsi GMT this year - Geneva told U.S. ADs that there will be at least 60 Pepsi GMTs released to the U.S. by year end (I'm not sure if that was meant to be a low, low floor from which many more would be released) - Apparently somewhere around 750 - 800 U.S. ADs, if I understood him correctly - Far more scarce than the Daytona right now, but expects the Daytona to be more scarce after the first 1 - 2 years of the Pepsi release - Hasn't had a Sub in the shop for 3 months ... note, this is a relatively high volume dealer - The lack of supply is due to the impact of Rolex's response to the 2016 downturn - expects supply to increase this year Nice guy. Candid guy. Made me appreciate the AD he works at. __________________ 116500 Daytona White Dial 126710BLNR GMT II 126719BLRO Blue Dial Pepsi GMT II

21 June 2018, 09:06 AM	#11
4srolex "TRF" Member Join Date: Dec 2014 Location: West Coast Watch: Gears in motion Posts: 572	Thanks for the info but the numbers look incredibly low to me. I doubt your AD would have production figures. __________________ Rolex, Zenith, Omega, Tag Heuer When people ask how was your day? I tell them: "Same circus just different clowns!"

21 June 2018, 11:19 AM	#19
kneedeep "TRF" Member Join Date: May 2014 Location: Not 2 far from u Posts: 3,457	Well, if I get mine "soon" as I've been told, that 60 number doesn't seem right. I know - "soon" is not a date or time. __________________ Official Member "WIS-CON" Las Vegas International GTG 2017 Official Member "WIS-CON" Las Vegas International GTG 2018

21 June 2018, 11:24 AM	#20
uniqueMR 2024 Pledge Member Join Date: May 2018 Location: USA Watch: P A T E K Posts: 4,694	__________________ A. Lange & Sohne \| Audemars Piguet \| F.P.Journe \| Omega \| Patek Philippe \| Rolex \| Tudor \| ...and Othersss

21 June 2018, 06:13 PM	#22
dcash0615 2024 Pledge Member Join Date: Jan 2007 Real Name: Dave Location: CA Watch: es Posts: 4,362	Interesting information and thank you for sharing. However, I wouldn’t put much confidence in the accuracy of this information. Rolex Geneva does not share allocation numbers of any sort with any AD. You have to assume it’s all speculation. For our sake here in the USA, I sure hope the allocation is more than 60 units across all AD’s in the USA. __________________ Instagram @dcash0615 2FA security active

21 June 2018, 08:19 AM	#2
037 2024 Pledge Member Join Date: Feb 2018 Location: USA Posts: 6,171	On the bright side, this means we won't have to read about anyone randomly walking into an airport AD and walking out with an impossible-to-find GMT.

21 June 2018, 08:33 AM	#4
AK797 2024 Pledge Member Join Date: Feb 2010 Real Name: Neil Location: UK Watch: ing ships roll in Posts: 59,225	I doubt the figures can be accurate, but Rolex knows that 4/5 buyers will flip this so they are going to distribute this cash cow with high caution so it may indeed feel like only sixty are out there.

21 June 2018, 08:34 AM	#5
zjd168 "TRF" Member Join Date: May 2009 Location: US Posts: 2,698	Doubt AD knows the number of watches issued to US

21 June 2018, 08:42 AM	#6
JPizzzle "TRF" Member Join Date: Oct 2012 Location: USA Posts: 212	750-800 US AD’s? Haven’t been on rolex’ dealer website in a while but that doesn’t right.

21 June 2018, 08:49 AM	#8
watchmework "TRF" Member Join Date: Jun 2017 Location: DC Watch: 126710BLRO, 116600 Posts: 7,869	Cool, thanks for sharing!

21 June 2018, 09:09 AM	#12
jb335 2024 Pledge Member Join Date: Jan 2017 Location: The States Watch: Cosmograph Daytona Posts: 6,821	I'm sure you trust him and he's super nice guy, but people still make things up or repeat things that other people made up for whatever reason., I doubt Rolex announced to him allocation amounts like this.

21 June 2018, 09:16 AM	#14
Euge "TRF" Member Join Date: Dec 2011 Real Name: Eugenio Location: México Watch: All Watches Posts: 2,964	Ok so I’ve seen some of this 60 in this forum!!! I think that number Is very low, i guess they might start sending 2 per month to the Rolex Boutiques. Just my 0.02...... Sent from my iPhone using Tapatalk

21 June 2018, 09:39 AM	#15
ap1 2024 Pledge Member Join Date: Mar 2013 Location: usa Posts: 19,041	No way 60

21 June 2018, 10:07 AM	#16
ArtNouveau 2024 Pledge Member Join Date: Jan 2013 Location: NWA, USA Watch: BLRO/Daytona/OP41s Posts: 4,957	AFAIK, RolexUSA, headquartered in New York is the ONLY independent distributor in the world. US dealers do not get their stock directly from Geneva. Correct me if I'm wrong but I don't think anyone in Geneva would be quoting numbers to a US AD.

21 June 2018, 11:05 AM	#17
Speed "TRF" Member Join Date: Aug 2009 Location: USA Posts: 19,695	As Padi likes to say - and I’m paraphrasing - ADs talk from where the sun don’t shine...

21 June 2018, 12:22 PM	#21
jvd99 "TRF" Member Join Date: Mar 2018 Location: Chicago Burbs Posts: 143	60 doesn’t sound right, how many have shown up here on TRF already? And there still over 6 months to go. I’m sure Rolex can crank out a few more pieces than that. And what would the downturn of 2016 have anything to do with production of a brand new model? I think this AD may have been exaggerating a bit

21 June 2018, 06:28 PM	#24
swatty 2024 Pledge Member Join Date: Dec 2007 Real Name: Peter Location: Sydney Watch: The Game Posts: 17,405	Sounds like a very low number to me. __________________ 5513, 7928, 1601(gifted to my daughter), 16610LV, 14060, 16610(Random serial),116610, ,79280P, 70330, 25600TB, 792500BM, M56000, 79030B, 25707B/21 (won this special watch),

21 June 2018, 07:21 PM	#26
Verdi "TRF" Member Join Date: May 2015 Real Name: Mitch Location: UAE Watch: Big Ben Posts: 2,451	60 per month, that is more like it! __________________ IG: @watch_idiot_savant

21 June 2018, 08:03 PM	#27
travisb 2024 Pledge Member Join Date: Aug 2009 Real Name: Travis Location: FL / NYC Watch: Yes.. Posts: 32,210	Not sure but I think the current US AD count is in the 400 range. Tighter deliveries for sure but I'm looking forward to getting mine very soon.

21 June 2018, 08:12 PM	#28
Terrakot "TRF" Member Join Date: Feb 2017 Location: Italy-Russia Watch: Rolex LVc/BLNR Posts: 670	Sorry, but this is the fake news with purpose to promote grey dealers with their 25K USD BLRO’s __________________ Ta-dah! "The best things in life aren't things"

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