ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
31 March 2023, 12:26 AM | #61 |
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Well... to those of us who actually prefer Omega to Rolex (Im sure im not the only one), that's certainly not an insult.
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31 March 2023, 01:18 AM | #62 |
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Definitely like the truely new introductions. The minor changes are more typical of how they progress (dials, dots, bezel surrounds...). Good to see some more interesting changes.
Not overly fond of the watch of the month club. |
31 March 2023, 01:47 AM | #63 | |
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To this point, I don't believe this watch is officially connected to any kind of awareness other than being a modern style suited for younger hype beast streetwear fashion purveyors and celebrities. Rolex has mentioned something in a release about the puzzle pieces corresponding to pieces of lives experienced or something.. As bad and as hard as people want ROLEX to be INVOLVED in some kind of social statement (both to praise and vilify), I just don't think this is the case with this reference. |
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31 March 2023, 02:58 AM | #64 |
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Rolex is doing the right thing here. I know this because of the rave receptions they've received on this new release and from all the grumps here, decrying these fun, whimsical watches.
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31 March 2023, 03:05 AM | #65 |
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I agree! I have followed them for close to 50 years and to me they are one of the most successful companies on the planet. I sincerely appreciate each and every watch I've ever gotten from them.
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31 March 2023, 04:02 AM | #66 |
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I think they're doing just fine and functioning in a reasonably predictable way.
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31 March 2023, 04:06 AM | #67 | |
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They're image conscious of alienating the public, by instead trying to look "everyman". George Bush 1 got nailed when he couldn't name what the price of a quart of milk was in a debate with Clinton, and called out of touch with the general public. I don't think a gold Rolex would be a good look. What a politician wears has no more merit than what a celebrity wears to the Academy Awards. It's all about image.
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31 March 2023, 04:50 AM | #68 | |
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126610LV//116508 Daytona YG Black/Champagne 116655 YM40 Everose Oysterflex//126622 YM40 Blue//126600 SD43 126710BLNR//126711CHNR 126334 DJ41 Rhodium/Diamonds//126331 DJ41 TT Wimbledon 124300 OP41 Green//126334 DJ41 White/Romans |
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31 March 2023, 05:02 AM | #69 |
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The introduction of the exhibition caseback window for the first time in their history tells us everything we need to know. It's up to us as individuals to decide if we personally align with this new take.
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31 March 2023, 05:17 AM | #70 |
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31 March 2023, 05:44 AM | #71 |
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Rolex will go in whatever direction they see the largest pile of cash.
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31 March 2023, 06:16 AM | #72 |
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Without support and respect for vintage watches, their appeal has limitations.
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31 March 2023, 06:35 AM | #73 |
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IMHO Rolex are losing their way. They have a massive unacknowledged problem with their 32XX movements, and instead of reassuring loyal customers that they have a fix, they have turned their flagship PM-only model into something that looks like it could be got at a flea-market.
Maybe that's the whole idea, to distract.
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31 March 2023, 07:51 AM | #74 |
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Watches in general are on the gaudy side with all the colors and dials. And this is across most brands. The public must want this as the products are in great demand. I am just a plain white or black dial person with a black or same metal colored bezel. Not much for printed motifs or designs on the dials. Much more into finer dial techniques such as hand pattern engraving or enamel. I would not expect much to change in the near term.
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31 March 2023, 09:21 AM | #75 |
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Rolex has not lost their way. Rolex is, and always has been amazing at marketing. Their brand has always projected an image. The image it projects can be changed and added to depending on the time period.
Rolex is simply adding some fun models to please a different crowd while still producing the watches that their historic buyers like. Like it or not, Social Media is a powerhouse. There are young kids putting out content many of you think is stupid yet it gets millions of eyeballs and brands see this. Don't kid yourself in thinking "Rolex is above this." All of this to say, this all feels normal to me. Rolex is doing what any successful company has done throughout the ages. It adapts to the current market and does what it needs to be successful. If you are looking at Rolex and thinking to yourself "Rolex is not creating watches for me or people like me anymore."; you could be right. Time to enjoy what you have and start looking around at other brands. |
31 March 2023, 09:26 AM | #76 | |
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31 March 2023, 09:38 AM | #77 | |
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Nail and head comes to mind Sent from my iPhone using Tapatalk
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31 March 2023, 09:40 AM | #78 | |
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Exactly! That’s why this… ….Sits in a case And this gets all my wrist time Sent from my iPhone using Tapatalk |
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31 March 2023, 09:48 AM | #79 |
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What do you think about the direction Rolex is taking?
They have to appeal to a younger audience or they will lose to the Apple Watch once we are all gone. These loud designs are necessary to get attention in a noisy social media room.
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31 March 2023, 09:50 AM | #80 |
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Bling not Tool.
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31 March 2023, 10:10 AM | #81 | |
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31 March 2023, 10:18 AM | #82 |
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Let's not forget that Rolex isn't exactly new to the tacky as hell design game. That leopard or tiger Daytona? Kee-rist. From a couple feet away some of their gem set stuff looks like something a preteen would win in a game of skee ball. This new thing is downright understated compared to some Rolex models.
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31 March 2023, 11:30 AM | #83 |
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31 March 2023, 11:34 AM | #84 |
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I haven’t read through all of the responses so maybe this has already been mentioned, but Rolex has a history of bright dials, stone, wood, etc. as well as funky, fashion forward designs (King Midas anyone?).
I think it’s great that they’re doing funky stuff. I don’t think it diminishes the value of “traditional” pieces. Keep it up! |
31 March 2023, 02:00 PM | #85 |
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31 March 2023, 02:24 PM | #86 |
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Fully agree. Times change and things evolve…for better and for worse.
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31 March 2023, 02:34 PM | #87 |
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I agree with many others here that the Exhibition Casebacks are the real shift. Everything else is standard Rolex. New colors, moving older models to "newer" movements. Etc...
Considering most of haute horology (which Rolex is officially branded) have machine finishing. Looking forward to the reliable movement + on-par finishing techniques to give some competition. Time will tell. |
31 March 2023, 09:26 PM | #88 | |
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With the exception of the OPs, it looks like everything they make is an unannounced limited edition.
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1 April 2023, 02:59 AM | #89 | |
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Tbf no I don't believe they did BUT if you look at autism awareness posters which feature different block coloured jigsaw pieces and buzz words but suggest Rolex have nothing do with AA or promoting AA then it could be viewed as even more cynical by straight nicking AA's styling clues to make a cool trendy watch only for celebs to up your own company profile etc without the decency to acknowledge AA for the design I guess you could argue it raises AA awareness as most people are not aware of AA so who cares? but that's hardly the point If I was a director of AA I'd be asking our lawyers what they thought of this because you'd be darn sure Rolex are quick out the blocks at the slightest hint of any intellectual copyright infringement if and when they see it. |
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1 April 2023, 03:09 AM | #90 |
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