ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
1 April 2023, 03:16 AM | #91 | |
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The watch I like most from this years releases is the 1908 although the price is a little steep. |
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1 April 2023, 03:18 AM | #92 | |
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What do you think about the direction Rolex is taking?
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Rolex of all companies should be held to this standard since they've gone after so many others.
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1 April 2023, 03:23 AM | #93 |
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Took my first look yesterday and what struck me was "flash fashion." Someone is going to buy the new gawdy OP and the diamond encrusted gold and show it off on TikTok and, like buying floral curtains for your bedroom, will soon get tired of it. What's the point?
Ah, he'll soon want to unload it for next year's new item. And who will profit from this fast turnover? The Rolex resale booth on the other side of the AD's floor. Win-Win-Win |
1 April 2023, 07:23 AM | #94 |
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1 April 2023, 07:34 AM | #95 |
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I just think it's amazing that to hear some guys tell it Rolex only got into the gaudy watch game this year. They have tacky crap going back decades.
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1 April 2023, 09:00 AM | #96 |
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(Friendly deep sigh) Alas, not all fashion is timeless. One thing I'll say about Mr. Ralph Laren, he does seek to offer modern 'American' classic quite well.
Dolce & Gabbana, not so much.
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1 April 2023, 09:42 AM | #97 |
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I believe Rolex is running normal. Over the last 40 years or so I have seen some " questionable " references make their debut. But they have always provided there core models and kept updates coming at a regular pace.
I believe the straying of a occasional reference is just the Rolex way of testing the market. But ultimately the core references keep us yearning for more.
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1 April 2023, 09:43 AM | #98 |
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1 April 2023, 09:48 AM | #99 |
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I don’t mind the creativity but the bubble OP and puzzle DDs are god awful. I think there’s a way to be bold without tasteless. Also, the day and date complications are integral to the charm of the DD. I get the statement piece component but what’s the point of charging a premium if the only two complications do not offer any practical utility?
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1 April 2023, 10:37 AM | #100 | |
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I like these releases. Not for me to buy or wear, but they are super fun. The puzzle piece Day Dates are very well done if you look at what went into creating those dials. Super cool stuff and I am completely happy with the direction Rolex is heading. Sent from my iPhone using Tapatalk |
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1 April 2023, 10:40 AM | #101 |
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Rolex has a history of going against the grain and making hype pieces. Even the original Day-Date Stella dials were very bold.
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1 April 2023, 10:51 AM | #102 | |
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The history is what makes them desired. |
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1 April 2023, 10:53 AM | #103 |
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I like bold colours, I actually quite enjoyed the previous pastel coloured OPs (I even got the green one!). HOWEVER I do not like the bubbles version. It looks messy, it's hard to tell time, even the IFL watches multi-coloured pain collabs look better. Good brands can do messy with class. This is not class
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1 April 2023, 12:06 PM | #104 |
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I think it is good they are going north, slightly better than north east or west, but better than south.
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1 April 2023, 12:10 PM | #105 |
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Interesting - how do the new brands break through? Has to be from quality, popularity, timing and marketing/social outreach. The brands you mentioned are proven, but there will be others that break through.
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1 April 2023, 12:25 PM | #106 |
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By offering something completely unique and out of the box- think Richard Mille, Supreme clothing, Tesla to an extent.
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1 April 2023, 12:37 PM | #107 |
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There have always been colorful, odd or unique releases from Rolex over the years. It's just fun and games clothed in the style of the times. I think they are still doing better than AP for example, with keeping closer to their core market.
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1 April 2023, 11:47 PM | #108 |
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Umm...it's not 'is taking.' It's 'has been taking' for quite some time. However long that time is depends on your perspective.
For instance, there's a heck of a lot less difference between the new ceramic Daytona and the 116500 than there is between the 116500 and the 116520. But that's just a starting point. |
2 April 2023, 12:37 AM | #109 |
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You said it in your post. Marketing and Social outreach via all social media platforms. Influencers, like them or not, can take a 0 product and turn into a famous and desired product basically over night.
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2 April 2023, 12:51 AM | #110 |
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With production numbers being the limiting factor, and precious metal (higher margin) models now moving as fast as the factory can make them, I would suspect Rolex is retooling the factory to pump out more half gold and full gold models in the good name of higher profits.
So going forward I would expect to see less steel pieces being produced and more and more luxury models replacing them. Milgauss being dropped to clear the line for producing higher margin models means you can expect more steel pieces to be dropped, even the massively popular ones. There is no way Rolex will make the coke because they rather be making some other full gold pave diamond model and still it will fly off the shelves. On that note, I expect to see more steel pieces being discontinued, even the massively popular ones. SD43, Explorer 2 black dial, Sub no date, Deepsea are likely to be dropped in the next few years. Their product mix will slowly inch toward PP and AP where steel pieces are the gateway into their brand but only a few pieces will be offered in steel. Tudor on the other hand will try to fill the void left by Rolex. I expect to see history repeat itself and Tudor using Mercedes hands in the future. And models resembling discontinued steel pieces being produced. |
2 April 2023, 01:01 AM | #111 |
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Having typed that wall of text, guess wha I am really saying is collect as many steel pieces as you can. They might slowly disappear :)
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2 April 2023, 01:32 AM | #112 | |
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I like that Rolex is branching out going a bit more creative. |
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2 April 2023, 02:04 AM | #113 | |
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2 April 2023, 02:10 AM | #114 | |
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Sums up my feelings about Rolex completely. |
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2 April 2023, 02:10 AM | #115 |
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2 April 2023, 02:53 AM | #116 | |
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What do you think about the direction Rolex is taking?
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I'm a sucker for fake b--bs and a mustache, myself
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2 April 2023, 02:58 AM | #117 | |
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2 April 2023, 11:10 AM | #118 |
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2 April 2023, 12:16 PM | #119 |
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2 April 2023, 03:28 PM | #120 |
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I love it. Amazing watches creativity and quality. It’s an insane brand doing insane stuff. Only wish I had the money to push my collection into the triple digits.
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