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Old 14 October 2018, 08:58 AM   #1
melrob1
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More interesting news

One of my ADís who is a friends told me a few Rolex Corporate people stopped in and told them they would be getting new displays for their cases. The displays will hold less watches so the cases donít look as empty. She mentioned the new displays would hold around 80 pieces. Think now they have over 100 places. Not sure if this is a temporary fix until production ramps up or Rolex just changing things and simply making less so desire is greater. Just keeps gettinf stranger.
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Old 14 October 2018, 09:01 AM   #2
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thanks for sharing
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Old 14 October 2018, 09:02 AM   #3
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That seems to be the new look now, seems about 40% less at the 4 ADs around me.

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Old 14 October 2018, 09:04 AM   #4
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Now that I think about it, the Rolex display at Lee Michael's here in Albuquerque, didn't seem to have the depth that the old AD used to have.

I haven't been back since I visited there a couple of weeks ago, but I'll drop in soon to take a look around.
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Old 14 October 2018, 09:20 AM   #5
melrob1
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Keep in mind this store just got displays done by Rolex for their relocation about 6 months ago. The cases will remain but the watch holders will be for less watches instead of putting in covers over the empty pieces
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Old 14 October 2018, 09:39 AM   #6
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Interesting news. Makes sense to me given the current supply/demand. Thanks for sharing.
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Old 14 October 2018, 09:52 AM   #7
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This was reported on this forum a couple of months ago I believe.
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Old 14 October 2018, 09:55 AM   #8
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You can understand why.

Here’s what I found in a Rolex AD in Chandigarh, India in March.

All that was left was six in the case and one in the window...

P.S. The chap in the window was the manager. He had two sales assistants. They said they can not believe the demand.






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Old 14 October 2018, 10:21 AM   #9
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I don’t beolieve it is up to Rolex, to supply displays, sorry, no.
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Old 14 October 2018, 10:26 AM   #10
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Correct me if I'm wrong here but I thought Roldeco is the company who kits out ADs...and it is owned by Rolex?
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Old 14 October 2018, 10:33 AM   #11
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One AD in Zurich down the street from the train station must have 20, maybe 30 pieces max on display. You would think a location like Zurich would have cases full of PM displayed.
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Old 14 October 2018, 10:38 AM   #12
Calatrava r
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I think Rolex is transitioning to the new movement across the line and once that is done supply and allocations will gradually increase. We can at least hope. Nobody likes empty display cases.
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Old 14 October 2018, 01:46 PM   #13
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Quote:
Originally Posted by DahMan View Post
I donít beolieve it is up to Rolex, to supply displays, sorry, no.
I watched the Rolex rep put together annew store display. They say what goes, what is displayed, how itís displayed, and even what lighting is used. They also make the reps use the Rolex gloves. A company probably makes the displays and ADís probably pay for them but Rolex says what goes and they are for sure sending smaller display pads for less watches
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Old 14 October 2018, 01:48 PM   #14
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My AD said the same, regarding smaller cases
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Old 14 October 2018, 03:22 PM   #15
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My AD is already replacing and has construction going on to accommodate the new cases
Btw PP is doing the same thing!
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Old 14 October 2018, 03:32 PM   #16
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ADs will have new smaller display cases for the showroom.
But .... a new huge storage safe in the back for all their SS watches.

If you buy multiple PMs at MSRP, then they’ll magically bring out a SS Daytona from the safe for you.
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Old 14 October 2018, 04:48 PM   #17
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I always feel funny that when a shop got few salesman in the store, empty display for sport watches... seem these salesman has nothing to do and nothing they can do everyday.
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Old 14 October 2018, 09:09 PM   #18
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Does Rolex have to force AD`s to hire smaller employees for the illusion to work?
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Old 14 October 2018, 09:23 PM   #19
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Quote:
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Does Rolex have to force AD`s to hire smaller employees for the illusion to work?
Now that is funny.
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Old 14 October 2018, 09:26 PM   #20
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You might have to travel to purchase in the future..

https://www.uib.no/en/news/42757/nor...row-who-scales
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Old 14 October 2018, 09:28 PM   #21
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This would show Rolex as a less high volume brand to the general public. A first time Rolex buyer that knows nothing going in to a dealer must think Rolex dealers are going out of business by the empty display cases. It’s not a good look.
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Old 14 October 2018, 09:38 PM   #22
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Won't make any difference if demand stays as it is with lists in the hundreds long in most large cities for the hot models, and at all time highs for most other models too consequently.
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Old 14 October 2018, 09:40 PM   #23
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large displays give off a department store jewelry counter vibe. I like spread out displays with one or two watches in each mini display. Thats how its done
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