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Argon · 7 August 2013, 03:25 AM

Hello All,
I'm a New Yorker living in Shanghai. This forum is a wonderful resource to learn about all things Rolex and I find the amount of knowledge, passion, and civility here to be truly incredible!
About myself, to tell the truth, until recently, I've never understood the appeal for Rolex. Always seemed kind of old, flashy, and overpriced to me. However, the wife and I were vacationing in Lucerne last year where we happened to stumble across a small shop called Bucherer and left with a few souvenirs including several Rolex spoons and a Lady Datejust. Upon returning home, I started reading about Rolex out of curiosity, half expecting to learn that I had just helped an evil conglomerate fund a civil war somewhere on the continent of Africa. (I'm looking at you, LVMH/de Beers)
What did I learn? To start, the obvious fact that they pioneered a lot of innovations many years ago. However, what caught my attention was that Rolex is independently owned and run. They are also entirely vertically integrated, making their own cases, movements, crystals, etc. In fact, it seems the only thing they don't have in-house are direct retail channels, which is surprising considering the amount of direct advertising they do. And most astonishingly, a portion of their profits go to charity!
So, I think I will be buying less watches from the likes of Swatch, Richemont, and LVMH and more at Rolex. I also look forward to learning more from you in this forum and hope I can contribute some day. Cheers!

Bruce

P.S. And I was inspired to get a DJ for myself too. For charity, of course. :)

sea-dweller · 7 August 2013, 02:28 PM

Welcome!

Watchonisto · 7 August 2013, 02:46 PM

Welcome

HL65 · 7 August 2013, 07:27 PM

Welcome

Rags · 7 August 2013, 09:28 PM

Welcome.

padi56 · 8 August 2013, 02:12 AM

Welcome to TRF.

TSW · 8 August 2013, 03:53 AM

Welcome

brkanand · 8 August 2013, 12:12 PM

Welcome to TRF. Your observations on Rolex make a good read! Keep posting!

nick c · 9 August 2013, 12:56 PM

Welcome

Urosfan · 9 August 2013, 09:09 PM

Welcome

Argon · 10 August 2013, 02:43 AM

Thanks for the welcomes! I did have a question of sorts. Is the new material Rolesium simply the presence of steel and platinum on the same watch? It's not an actual alloy of steel and platinum is it? Everose is an actual rose gold alloy, though, right?

mrbill2mrbill2 · 14 August 2013, 09:24 AM

Welcome to TRF!

77T · 15 August 2013, 12:23 AM

Quote:

Originally Posted by Argon

Thanks for the welcomes! I did have a question of sorts. Is the new material Rolesium simply the presence of steel and platinum on the same watch? It's not an actual alloy of steel and platinum is it? Everose is an actual rose gold alloy, though, right?

Welcome!

Rolesium is a trademarked term of Rolex's to describe the combination of stainless steel and platinum, Everose is too - and yes, it is their proprietary alloyed rose gold.

Psmith · 15 August 2013, 09:22 AM

Welcome

sigmatero · 6 September 2013, 02:24 PM

greetings

giftfromsaint · 20 February 2014, 10:47 PM

Lippo Plaza 15F on Huaihai Road welcomes you.

Hairdude1 · 21 February 2014, 05:16 AM

Welcome

Audemars Piguet · 21 February 2014, 08:44 AM

Welcome

MonBK · 22 February 2014, 05:42 PM

Welcome

paulshih · 10 March 2014, 05:01 PM

Welcome to Shanghai!!

Cc1966 · 11 March 2014, 04:20 AM

Welcome aboard!

7 August 2013, 03:25 AM	#1
Argon Member Join Date: Apr 2013 Location: New York-Shanghai Posts: 29	Greetings from Shanghai Hello All, I'm a New Yorker living in Shanghai. This forum is a wonderful resource to learn about all things Rolex and I find the amount of knowledge, passion, and civility here to be truly incredible! About myself, to tell the truth, until recently, I've never understood the appeal for Rolex. Always seemed kind of old, flashy, and overpriced to me. However, the wife and I were vacationing in Lucerne last year where we happened to stumble across a small shop called Bucherer and left with a few souvenirs including several Rolex spoons and a Lady Datejust. Upon returning home, I started reading about Rolex out of curiosity, half expecting to learn that I had just helped an evil conglomerate fund a civil war somewhere on the continent of Africa. (I'm looking at you, LVMH/de Beers) What did I learn? To start, the obvious fact that they pioneered a lot of innovations many years ago. However, what caught my attention was that Rolex is independently owned and run. They are also entirely vertically integrated, making their own cases, movements, crystals, etc. In fact, it seems the only thing they don't have in-house are direct retail channels, which is surprising considering the amount of direct advertising they do. And most astonishingly, a portion of their profits go to charity! So, I think I will be buying less watches from the likes of Swatch, Richemont, and LVMH and more at Rolex. I also look forward to learning more from you in this forum and hope I can contribute some day. Cheers! Bruce P.S. And I was inspired to get a DJ for myself too. For charity, of course. :)

7 August 2013, 07:27 PM	#4
HL65 TRF Moderator & 2024 DATE-JUST41 Patron Join Date: Dec 2007 Real Name: Ken Location: SW Florida Watch: One on my wrist. Posts: 63,450	Welcome __________________ *SPEM SUCCESSUS ALIT*

7 August 2013, 09:28 PM	#5
Rags 2024 Pledge Member Join Date: Jan 2009 Real Name: Chuck Location: SW Florida Watch: 16233,16610,214270 Posts: 11,183	Welcome. __________________ 16233 Y Serial Datejust 16610 Z Serial Submariner 214270 Explorer *114300 Oyster Perpetual* *76200 Tudor Date+Day*

8 August 2013, 02:12 AM	#6
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 52,349	Welcome to TRF. __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

8 August 2013, 03:53 AM	#7
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7 August 2013, 02:28 PM	#2
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8 August 2013, 12:12 PM	#8
brkanand 2024 Pledge Member Join Date: Jul 2009 Real Name: DrK Location: India Watch: 4=YMDaytonaGMTHulk Posts: 7,047	Welcome to TRF. Your observations on Rolex make a good read! Keep posting!

9 August 2013, 12:56 PM	#9
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10 August 2013, 02:43 AM	#11
Argon Member Join Date: Apr 2013 Location: New York-Shanghai Posts: 29	Thanks for the welcomes! I did have a question of sorts. Is the new material Rolesium simply the presence of steel and platinum on the same watch? It's not an actual alloy of steel and platinum is it? Everose is an actual rose gold alloy, though, right?

14 August 2013, 09:24 AM	#12
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15 August 2013, 09:22 AM	#14
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20 February 2014, 10:47 PM	#16
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21 February 2014, 05:16 AM	#17
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