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GerardoG · 27 January 2018, 12:18 PM

As some of you have read in the Open Forum, I spent all day planning for our upcoming Vegas gathering, as well as talking watches with one of the largest accounts for Rolex in the United States.

I do not share ‘I heard’ or ‘someone said’; I only share confirmed information with you, my virtual family.

Rolex is letting all Authorized Dealers IN WRITING that, effective immediately, they will CUT BACK the production of ALL professional line watches. Not only SS, but 2T and precious metal.

Therefore, we, as customers, will see LESS of these units at our AD’s. Hold on to your subs, GMTs, Daytonas...steel, rolesor or gold/platinum. They will be harder to get.

Gharddog03 · 27 January 2018, 12:20 PM

nyc2la · 27 January 2018, 12:20 PM

Quote:

Originally Posted by GerardoG

As some of you have read in the Open Forum, I spent all day planning for our upcoming Vegas gathering, as well as talking watches with one of the largest accounts for Rolex in the United States.

I do not share ‘I heard’ or ‘someone said’; I only share confirmed information with you, my virtual family.

Rolex is letting all Authorized Dealers IN WRITING that, effective immediately, they will CUT BACK the production of ALL professional line watches. Not only SS, but 2T and precious metal.

Therefore, we, as customers, will see LESS of these units at our AD’s. Hold on to your subs, GMTs, Daytonas...steel, rolesor or gold/platinum. They will be harder to get.

Frenzy, begin!

jrs146 · 27 January 2018, 12:21 PM

Haha this seems like old news by now

it just leaves the question of WHY???

Sent from my iPhone using Tapatalk

GerardoG · 27 January 2018, 12:23 PM

We had suspected or heard about it, now, it is oficial and in writing from factory. I sort of understand the SS product, but ALL???

RickR · 27 January 2018, 12:27 PM

Why don't they just go out of business and then they will be really hard to get. That'll teach everybody about likein' their products.

HogwldFLTR · 27 January 2018, 12:29 PM

Why would they? Less volume means less sales!!!

teqp · 27 January 2018, 12:31 PM

Thanks for the news Gerardo. Does this mean getting my Hulk will be that much harder?

dcash0615 · 27 January 2018, 12:33 PM

Quote:

Originally Posted by GerardoG

As some of you have read in the Open Forum, I spent all day planning for our upcoming Vegas gathering, as well as talking watches with one of the largest accounts for Rolex in the United States.

I do not share ‘I heard’ or ‘someone said’; I only share confirmed information with you, my virtual family.

Rolex is letting all Authorized Dealers IN WRITING that, effective immediately, they will CUT BACK the production of ALL professional line watches. Not only SS, but 2T and precious metal.

Therefore, we, as customers, will see LESS of these units at our AD’s. Hold on to your subs, GMTs, Daytonas...steel, rolesor or gold/platinum. They will be harder to get.

Gerardo,

Thanks for the update. Interesting information. Any idea as to when the AD’s will be notified in writing?

Seaswirl · 27 January 2018, 12:34 PM

If true, bottles of champagne are being uncorked at Swatch and Richemont HQs.

GerardoG · 27 January 2018, 12:35 PM

Quote:

Originally Posted by dcash0615

Gerardo,

Thanks for the update. Interesting information. Any idea as to when the AD’s will be notified in writing?

It already started. This is why I was able to confirm, letter has been received for all five locations

GerardoG · 27 January 2018, 12:35 PM

Quote:

Originally Posted by teqp

Thanks for the news Gerardo. Does this mean getting my Hulk will be that much harder?

...and mine

henrylee · 27 January 2018, 12:36 PM

I guess ill have to start buying omegas now.

BNABOD · 27 January 2018, 12:42 PM

Just came back from SF and Rolex in Westfield mall had its fair share of sport watches just 1 exp II in black but everything else was plat (Daytona) or gold .

Sent from my iPhone using Tapatalk

Spartacus · 27 January 2018, 12:44 PM

Must be be a bunch of new watches debuting at Basel.

ragingcao · 27 January 2018, 12:46 PM

Maybe they will start making smart watches. Complete overhaul, pun intended.

dcash0615 · 27 January 2018, 12:47 PM

Quote:

Originally Posted by GerardoG

It already started. This is why I was able to confirm, letter has been received for all five locations

Thanks! My AD must have not received his letter yet. I spoke to him today and he received a small shipment of watches last week, but no mention of the letter from Rolex. He is pretty candid with me too.

teqp · 27 January 2018, 12:53 PM

Quote:

Originally Posted by GerardoG

...and mine

I feel your pain!

Shams99 · 27 January 2018, 12:54 PM

I don't doubt your information. I am too much of newbie to go there. BUT WHY. Are they cutting production or changing how many watches go to each region of the world?

You would only cut production if you are not selling them? Or change who is buying them.

2018 will be an interesting

lecorsaire · 27 January 2018, 12:54 PM

This is a major bummer. Will send people to pick up older pieces or look at other companies. This will only benefit the GM dealers who will really scoop up everything now.

mailman · 27 January 2018, 12:56 PM

Quote:

Originally Posted by HogwldFLTR

Why would they? Less volume means less sales!!!

It means less or almost no discount too.

HogwldFLTR · 27 January 2018, 12:59 PM

Quote:

Originally Posted by mailman

It means less or almost no discount too.

But that's money in the AD's pockets not in Rolex Corp's.

GerardoG · 27 January 2018, 12:59 PM

Honestly, I am still trying to understand. Once again, if this was a specific material...but ALL?

doboy007 · 27 January 2018, 12:59 PM

Maybe Rolex is pissed at ADs for selling popular models to greys and punish them. Also they want to open their own stores :)

lecorsaire · 27 January 2018, 01:00 PM

Quote:

Originally Posted by Shams99

I don't doubt your information. I am too much of newbie to go there. BUT WHY. Are they cutting production or changing how many watches go to each region of the world?

You would only cut production if you are not selling them? Or change who is buying them.

2018 will be an interesting

They’re definitely selling well. They have most people sold before they even try them on. Even when the watch market as a whole has a poor year, this doesn’t affect Rolex. This move could just be one to create more exclusivity completely killing any discounts while at the same time perhaps selling more Datejusts and Day-Dates. Whatever their reasoning, it is very disappointing news for true fans of the brand who don’t see watches as just status symbols.

Justinmg · 27 January 2018, 01:02 PM

Good thing none of the modern Rolex models interest me. I’m happy with what I got, I will not be playing this game With Rolex

wisguy · 27 January 2018, 01:02 PM

My AD told me the same thing, less production going forward...

peterpl · 27 January 2018, 01:03 PM

other watch companies are grinning ear to ear if this is true.

Probably not the best time or the brightest thing to do when considering the mechanical watch industry and its current weak growth and ever increasing competition from the digital watches.

brandrea · 27 January 2018, 01:04 PM

Assuming it’s true, what is the reasoning behind this ?

kauffee · 27 January 2018, 01:04 PM

Other than Daytonas and SD43, all the professional models are on 31XX movements. Wonder if they are switching them over to 32XX movements and that’s creating a shortage.

27 January 2018, 12:18 PM	#1
GerardoG Banned Join Date: Oct 2005 Real Name: Gerardo Location: Here Watch: ALL of them Posts: 32,098	CONFIRMED news regarding the professional line As some of you have read in the Open Forum, I spent all day planning for our upcoming Vegas gathering, as well as talking watches with one of the largest accounts for Rolex in the United States. I do not share ‘I heard’ or ‘someone said’; I only share confirmed information with you, my virtual family. Rolex is letting all Authorized Dealers IN WRITING that, effective immediately, they will CUT BACK the production of ALL professional line watches. Not only SS, but 2T and precious metal. Therefore, we, as customers, will see LESS of these units at our AD’s. Hold on to your subs, GMTs, Daytonas...steel, rolesor or gold/platinum. They will be harder to get.

27 January 2018, 12:21 PM	#4
jrs146 "TRF" Member Join Date: Aug 2011 Real Name: Josh Location: Lost in time Watch: Me Nae Nae Posts: 9,821	Haha this seems like old news by now it just leaves the question of WHY??? Sent from my iPhone using Tapatalk __________________ "Sometimes the songs that we hear are just songs of our own." -Jerome J. Garcia, Robert C. Hunter

27 January 2018, 12:29 PM	#7
HogwldFLTR 2024 Pledge Member Join Date: Aug 2012 Real Name: Lee Location: 42.48.45N70.48.48 Watch: What's on my wrist Posts: 33,256	Why would they? Less volume means less sales!!! __________________ Troglodyte in residence! https://www.rolexforums.com/showthread.php?t=808599

27 January 2018, 12:36 PM	#13
henrylee "TRF" Member Join Date: Jan 2011 Location: Socal/LA Watch: 116610LN Ceramic Posts: 3,214	I guess ill have to start buying omegas now. __________________ ♛ Sub 116610LN 2011 ♛ GMT 126710BLNR 2021 ♛ GMT 126711CHNR 2020 ♛ Datejust 16233 X-series 1993 Ω Speedmaster Mitsukoshi 2019 č Cartier Tank w5200025 2021

27 January 2018, 12:54 PM	#20
lecorsaire "TRF" Member Join Date: Dec 2015 Location: NYC Watch: 116710BLNR Posts: 1,541	This is a major bummer. Will send people to pick up older pieces or look at other companies. This will only benefit the GM dealers who will really scoop up everything now. __________________ Rolex 116710 BLNR Rolex Day Date 118238 Champagne/Batons

27 January 2018, 12:20 PM	#2
Gharddog03 "TRF" Member Join Date: Dec 2009 Real Name: Genaro Location: Fresno Ca. Watch: R O L E X Posts: 4,466

27 January 2018, 12:23 PM	#5
GerardoG Banned Join Date: Oct 2005 Real Name: Gerardo Location: Here Watch: ALL of them Posts: 32,098	We had suspected or heard about it, now, it is oficial and in writing from factory. I sort of understand the SS product, but ALL???

27 January 2018, 12:27 PM	#6
RickR "TRF" Member Join Date: Mar 2015 Location: Virginia Watch: ♕ Posts: 232	Why don't they just go out of business and then they will be really hard to get. That'll teach everybody about likein' their products.

27 January 2018, 12:31 PM	#8
teqp "TRF" Member Join Date: Dec 2012 Real Name: Phil Location: SoCal Watch: 116613LN Posts: 3,052	Thanks for the news Gerardo. Does this mean getting my Hulk will be that much harder?

27 January 2018, 12:34 PM	#10
Seaswirl "TRF" Member Join Date: Jun 2014 Location: NYC Posts: 1,761	If true, bottles of champagne are being uncorked at Swatch and Richemont HQs.

27 January 2018, 12:42 PM	#14
BNABOD "TRF" Member Join Date: Sep 2013 Location: USA Posts: 663	Just came back from SF and Rolex in Westfield mall had its fair share of sport watches just 1 exp II in black but everything else was plat (Daytona) or gold . Sent from my iPhone using Tapatalk

27 January 2018, 12:44 PM	#15
Spartacus "TRF" Member Join Date: Apr 2010 Location: DC Watch: Daytona Posts: 2,698	Must be be a bunch of new watches debuting at Basel.

27 January 2018, 12:46 PM	#16
ragingcao "TRF" Member Join Date: Jul 2014 Location: Tokyo Watch: cha talking about? Posts: 2,919	Maybe they will start making smart watches. Complete overhaul, pun intended.

27 January 2018, 12:54 PM	#19
Shams99 "TRF" Member Join Date: Nov 2017 Location: Toronto Watch: Sub ND , SD43 Posts: 14	I don't doubt your information. I am too much of newbie to go there. BUT WHY. Are they cutting production or changing how many watches go to each region of the world? You would only cut production if you are not selling them? Or change who is buying them. 2018 will be an interesting

27 January 2018, 12:59 PM	#23
GerardoG Banned Join Date: Oct 2005 Real Name: Gerardo Location: Here Watch: ALL of them Posts: 32,098	Honestly, I am still trying to understand. Once again, if this was a specific material...but ALL?

27 January 2018, 12:59 PM	#24
doboy007 "TRF" Member Join Date: Oct 2017 Location: SD, CA Watch: BLNR/LVc/SkyD/ND41 Posts: 2,519	Maybe Rolex is pissed at ADs for selling popular models to greys and punish them. Also they want to open their own stores :)

27 January 2018, 01:02 PM	#26
Justinmg "TRF" Member Join Date: Apr 2015 Real Name: Justin Location: FL Watch: PO Posts: 3,353	Good thing none of the modern Rolex models interest me. I’m happy with what I got, I will not be playing this game With Rolex __________________ //////////////////////////////// Member of The Nylon Nation Does it do anything? It tells the time.

27 January 2018, 01:02 PM	#27
wisguy "TRF" Member Join Date: Apr 2010 Location: Earth Posts: 2,406	My AD told me the same thing, less production going forward... __________________ 5230G / 5146G / 124060 / BB58 / '59 Constellation

27 January 2018, 01:03 PM	#28
peterpl Banned Join Date: Aug 2012 Location: . Posts: 6,692	other watch companies are grinning ear to ear if this is true. Probably not the best time or the brightest thing to do when considering the mechanical watch industry and its current weak growth and ever increasing competition from the digital watches.

27 January 2018, 01:04 PM	#29
brandrea 2024 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 73,577	Assuming it’s true, what is the reasoning behind this ?

27 January 2018, 01:04 PM	#30
kauffee 2024 ROLEX DATE-JUST41 Pledge Member Join Date: Jun 2008 Real Name: Matt Location: Portland, OR Watch: 116610LN, 116500LN Posts: 1,379	Other than Daytonas and SD43, all the professional models are on 31XX movements. Wonder if they are switching them over to 32XX movements and that’s creating a shortage.

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