SS Daytona price history/ big price hike coming?

[oldman2005]

I paid a bit more than $7000 for my 1st Daytona from AD back then, 2nd one was at the current MSRP, that's an increase of some $5000

Why should we pay more? Even paying more doesn't mean your chance of getting a Daytona will be improved. I'd take a step back and a deep breath, these Rolex is far from inexpensive or affordable to most IMO.

[AK797]

Originally Posted by Justinmg

I think all Rolexs are over priced, especially compared to the quality you get with Tudor for a fraction of the price. People just have more money then they know what to do with, and the false sense of them being rare drives up the price/hype, like diamonds.

I think you mean they are overvalued, which is certainly arguable, however they are certainly not overpriced, as the grey market clearly demonstrates. Whatever the reason, demand is demand, and even without the hype of flipper's demand, there is still a lot of WIS demand that is coming in from other brands and even DJ buyers now.

[CoveWatch]

I think the SS Daytona's may even have stepped into veblen good status, so a price increase may only hype up the hype even more

[Snesmario]

Personally not a fan of the Daytona and I suspect there is a significant portion of Daytona owners who bought it because its rare rather than because of how it looks

[TimeToWatch]

Originally Posted by CoveWatch

I think the SS Daytona's may even have stepped into veblen good status, so a price increase may only hype up the hype even more

Good point, agreed

[904VT]

Originally Posted by Bigblu10

When have Rolex watches ever been "cheap"? They were always expensive even dating back to the pre-quartz days. Those who want a modern SS Daytona are at a catch 22. Can't find the watch at MSRP at an AD, so the alternative is the grey market for a 6-8K markup. Glad I don't want one

Good point. Considering inflation over the last 15 years, prices aren’t as off as they may seem. I’m talking real inflation not inflation measured by our of touch reference index baskets of goods.

[lovetherolex]

Originally Posted by uniqueMR

Its time to increase Daytona msrp :)

You wish, Mr. Daytona Owner/Speculator.

There are dollar signs reflecting in your eyes. Are you one of those who paid over retail to a grey scalper?

Smart money says bingo.

Originally Posted by montecarlo77

Who here knows what a Daytona sold for new 10 or 20 years ago? I'm curious as to what the price history has been and how much and how often Rolex raises prices on this model.

Given the fact that the SS Daytona goes for about $20k in the secondary market it is clear that a Rolex could and should significantly raise prices. I think $18,500 as msrp would make sense to balance the market. Thoughts on the timing and amount of next price increase?

You think that’s sustainable because of a group of desperate individuals and the scalpers taking advantage of them? It’s a mass produced watch with a fairly basic movement and finishing on par with other Rolexes half the price you’re suggesting. There’s more to this than hype.

[gabrielnovar]

supply/demand....will stay expensive until supply outstrips demand. The reason why luxury car market is booming. Wait list close to 2 years for some models.

[Amickjosh4200]

I paid 12,000 even for mine in 2014

[Mangas]

Picked up a White for £9100 list in January this year and will not sell for Love or Money :-)

[lovetherolex]

Originally Posted by Mangas

Picked up a White for £9100 list in January this year and will not sell for Love or Money :-)

There are plenty on TRF who would give you both for it

[sya]

has it ever happened that rolex increased price for one model only? because from what i know, when rolex implements a price increase, it is across the board for all models

[fwhawk]

Sticker price in July, 2010 (8 years ago) was $9900 or just a shade over that figure. At the AD where I purchased mine, there was no waiting list. They showed it to me, and I bought it. It was my first Rolex. Times have changed!

[Stirling Moss]

Just wait for them to come out with the Daytona date!

[kzm40]

Originally Posted by CoveWatch

I think the SS Daytona's may even have stepped into veblen good status, so a price increase may only hype up the hype even more

Oh absolutely, its there!

[Ococ]

Originally Posted by albaserver

10 years ago it was the ref. 116520... maybe something like 7k... more or less... if you were lucky enough to find it at price list :D

Bought one in 2008 € 7.250,- at AD listprice

[wristmatic]

around 2001 it was about 5,000 range and resold for 8-10k.. and same thing a 2 year + waiting list