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19 June 2018, 04:36 PM | #1 |
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SS Daytona price history/ big price hike coming?
Who here knows what a Daytona sold for new 10 or 20 years ago? I'm curious as to what the price history has been and how much and how often Rolex raises prices on this model.
Given the fact that the SS Daytona goes for about $20k in the secondary market it is clear that a Rolex could and should significantly raise prices. I think $18,500 as msrp would make sense to balance the market. Thoughts on the timing and amount of next price increase? |
19 June 2018, 05:19 PM | #2 |
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Its time to increase Daytona msrp :)
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19 June 2018, 06:05 PM | #3 |
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They are overpriced now at retail and with those who post about them being underpriced,plus those who are willing to pay crazy prices for the Daytona they will remain overpriced, it's that simply.
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19 June 2018, 06:18 PM | #4 |
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10 years ago it was the ref. 116520... maybe something like 7k... more or less... if you were lucky enough to find it at price list :D
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19 June 2018, 07:11 PM | #5 |
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10 years ago in 2008 I was offered BNIB 116520 from a european AD for 6800Euro which I believe was retail at the time.
One thing is for certain, the next price move for Daytonas won't be down. In all seriousness the 116500 easily holds its own against pretty much all other 20k USD stainless steel watches from other manufacturers so at least in that respect the price doesn't look that bad.. . |
19 June 2018, 07:15 PM | #6 | |
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In what sense are they overpriced, more so than any other steel Rolex? |
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19 June 2018, 08:00 PM | #7 | |
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In reality, I think Rolex should make the MSRP on them £12500
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19 June 2018, 08:08 PM | #8 |
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10% will be about as high as Rolex will go at once, and they will probably put it on all models, doubt they will pick and choose, so it will be limited. They will take in more revenue as demand will be inelastic at this level but the grey market will remain unchanged without a visible supply increase.
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19 June 2018, 08:12 PM | #9 | |
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19 June 2018, 09:59 PM | #10 |
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The market price for a Daytona is 18-20k. We can argue till the cows come home whether this price is justified, however, that’s the going rate. I think it’s only a matter of time before Rolex bumps MSRP.
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19 June 2018, 10:19 PM | #11 | |
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In this case the free market determines the price and it clearly needs to be higher at MSRP for all Rolex stainless steel pieces. If they increase supply that will drop the price and I doubt they will be willing to do that. A product ramp up in production will follow a price increase. When that happens is anyone's guess.
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19 June 2018, 10:25 PM | #12 |
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I think all Rolexs are over priced, especially compared to the quality you get with Tudor for a fraction of the price. People just have more money then they know what to do with, and the false sense of them being rare drives up the price/hype, like diamonds.
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19 June 2018, 10:26 PM | #13 |
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I think raising the MSRP will only increase prices in the seconday market. Not balance them but who knows.
Picture raising MSRP to 18k only to see the secondary market go to 27k. |
19 June 2018, 10:31 PM | #14 |
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19 June 2018, 10:32 PM | #15 |
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I bought this watch, gently used, at a Las Vegas casino store in 2006. It was traded in earlier in the day. No box, just paperwork from 2005. The photograph shows more swirls than the eye sees. No dings. Paid $6K and it polished up perfectly when I got home.
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19 June 2018, 10:34 PM | #16 |
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SS Daytona price history/ big price hike coming?
The intent of the SS Daytona is not that it be sold at a price point per se, but rather that it be bestowed to select customers as a reward. As such, an artificially low MSRP is an important part of the equation.
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19 June 2018, 10:41 PM | #17 |
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I had three Daytonas in the past and from memory the 16520 circa 2000 was $5300. The 116520 later that year was $6200 on introduction, and by the time I bought my last one in 2004 it was $6975.
I agree that the current MSRP of $12400 is pushing it minus the hype surrounding it. $18K+ is just silly to me. I'm okay with never having another at that price. Historically I can't recall Rolex ever raising prices more than 10% in one hike. |
19 June 2018, 10:48 PM | #18 | |
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ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder |
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19 June 2018, 10:53 PM | #19 | |
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If the grey market could not resell for the higher prices they would not buy, hence the need for a price increase.
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19 June 2018, 10:56 PM | #20 |
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A Rolex Daytona is not just a watch, it’s a trophy.
The market has spoken. |
19 June 2018, 11:02 PM | #21 |
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19 June 2018, 11:09 PM | #22 |
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The MSRP for the 116520 in 2015 was € 9850 as far as I remember it correctly.
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19 June 2018, 11:12 PM | #23 |
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19 June 2018, 11:16 PM | #24 |
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Why would anyone ask to pay more? So the people that payed 8k over msrp feel better about there purchase makes perfect sense
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19 June 2018, 11:17 PM | #25 | |
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The Sub was selling BNIB for $7500 in 2016 from practically every TS. Were you also saying prices should have been dropped then? It would be a see-saw if they followed your logic....and that looks horrible for a luxury brand who prides itself of maintaining 'value'. It's a balancing effect and Rolex knows it, hence them not raising prices. |
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19 June 2018, 11:19 PM | #26 |
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Great pricing info on Sheldon’s website.
https://www.minus4plus6.com/PriceEvolution.php I paid roughly $7k for my Daytona 12 years ago. Beautiful watch and probably the most comfortable wearing watch I own.
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19 June 2018, 11:36 PM | #27 |
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You can argue the Daytona is underpriced if you compared it to a Patek or AP. Standalone, price is about right. Could they increase prices, absolutely they could. People will still buy it if prices went up 20%. There is some logic for a price increase, if AP 26330 is $33,000 CAD, the 116500 at $14,250 CAD is a bargain.
I paid under $12,000 CAD for my 116520 back in 2013 from a local AD. I do see a price increase in the horizon for the Canadian market. We have not seen increase in 2 years, and the CAD vs. USD is atrocious! |
19 June 2018, 11:46 PM | #28 |
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Rolex could easily raise MSRP and make this a store piece rather than a reward piece. But they won't do that because the margins are bigger for TT and especially PM. The SS demand drives up the model line. They are already at producer equilibrium even if that takes away from our consumer utility.
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20 June 2018, 12:31 AM | #29 |
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Paid $6075.00 (full retail) for my Daytona in November of '03
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20 June 2018, 12:39 AM | #30 | |
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