Tiger Woods endorsement value..

[donq]

“When Tiger lifted that trophy, Deepsea clearly visible on his wrist, Rolex gained $2,288,777 worth in brand exposure, according to Apex Marketing Group.”

Wow! That is quite a bit of exposure.
Seems like they made a smart bet.

https://www.gq.com/story/tiger-woods-masters-2019-rolex

[zengineer]

So they'll finally get their name out there and be able to sell a few watches?Only a few hundred grand more than his prize money and a fraction of the endorsement bonuses and new deals he'll get.

[MiDoon]

Originally Posted by donq

“When Tiger lifted that trophy, Deepsea clearly visible on his wrist, Rolex gained $2,288,777 worth in brand exposure, according to Apex Marketing Group.”

Wow! That is quite a bit of exposure.
Seems like they made a smart bet.

https://www.gq.com/story/tiger-woods-masters-2019-rolex

I bet come this morning the AD's around the world quickly sold out of all the Deep Sea JC's as a result. Bet there was a run on the other SS models too.

[tudorbaja27]

I wouldn't quote GQ (nor the "Apex Marketing Group") to come up with such an accurate calculation of the value gained by the brand. It's really an educated guess and an attempt to quantify things that are not quantifiable

[Boaters]

That is probably one of many so happy he won

[Coop13]

So what?

[bigrustypig]

How the heck did Apex arrive at that figure?


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[Chaching]

Who cares it’s a bulky heavy watch regardless

[SS Oyster]

Originally Posted by Chaching

Who cares it’s a bulky heavy watch regardless

... that many of us on here love!

[peterpl]

from GQ? LMFAO. Seriously.

[SS Oyster]

So excited fan (and newly minted Rolex fan) goes into local AD and asks, "Hello, I would like to purchase the watch Tiger Woods wore at his green jacket ceremony." AD sales rep responds with, "Are you serious? Do you know anything about Rolex SS sports models and demand? Do you have any 'history' with this store?"

[JePro]

Originally Posted by zengineer

So they'll finally get their name out there and be able to sell a few watches?Only a few hundred grand more than his prize money and a fraction of the endorsement bonuses and new deals he'll get.

Rolex needs help pushing their watches too

[AzPaul]

Of course, the big marketing winner was Tiger, himself.
Suddenly, he's once again, the most popular athlete going.
And this time around, coming across a good deal more human.

[Goin2drt]

That’s awesome. They will finally be able to sell some slow moving SS watches.

[GoingPlaces]

Ridiculous. That's an impossible number to come up with. It is - as one poster stated - unquantifiable.

[offrdmania]

An eager fan walks into an AD asking for a deepsea. The salesperson says they can be put on the list and that they will have to wait until Tiger wins another major to get it.

[figb]

I bet there is an increase in the Deepsea purchased round the world.

[tudorbaja27]

Originally Posted by figb

I bet there is an increase in the Deepsea purchased round the world.

I'll take that bet

[breitlings]

Originally Posted by GoingPlaces

Ridiculous. That's an impossible number to come up with. It is - as one poster stated - unquantifiable.

strongly disagree. Most of my consulting is helping companies start track marketing that was once thought of "unquantifiable." The idea that half of marketing and communications can't be tracked is a great way to blow half of marcomm budget. The number itself isn't the only thing of import, using a constant basis to evaluate comparable value is also important.

[Star Ferry]

The easier thing to calculate is: If this was an ad spot during the masters, how much would CBS have charged Rolex? As to how many more watches they'll sell, who knows

[stockae92]

Don't care, I still can't get one at the dealer :D

[Headshrinker]

Tiger may be an exceptional athlete, but I believe his lack of character will limit his endorsements. It’s very hard to change your stripes.

[srvrf]

Originally Posted by AzPaul

Of course, the big marketing winner was Tiger, himself.
Suddenly, he's once again, the most popular athlete going.
And this time around, coming across a good deal more human.

I agree. While there will always be skeptics, I wish him (and everyone really) continued happiness and success. He absolutely made poor choices, and he paid for them in one way or the other. He seems to have his “head on straight” now and seems at ease. When he was younger he would talk about the prize money and chasing Jack, but this time he talked about his family being there to share it with him.


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[Pongster]

Originally Posted by donq

“When Tiger lifted that trophy, Deepsea clearly visible on his wrist, Rolex gained $2,288,777 worth in brand exposure, according to Apex Marketing Group.”

Wow! That is quite a bit of exposure.
Seems like they made a smart bet.

https://www.gq.com/story/tiger-woods-masters-2019-rolex

What? Not USD2,288,778?

[encarter13]

Originally Posted by offrdmania

An eager fan walks into an AD asking for a deepsea. The salesperson says they can be put on the list and that they will have to wait until Tiger wins another major to get it.

That would be a short wait compared to others on the forum!

PGA Championship - May 16-19

[fusionstorm]

At a very basic level, you calculate how much screen time the shot of the DSSD gets multiplied by an average of what you calculate the costs would be for broadcast and online advertising time. While an image of the timepiece with no contextual explanation isn’t the same as a professionally produced ad campaign, it still has a reasonably calculable value (i.e. it’s worth some number more than zero) to every eyeball that sees it on the TV or endpoint screen. Factor in also the still images that accompany news articles (as well as “lifestyle” articles) in the aftermath of his victory, and you have a baseline for what the value of the exposure would’ve cost.

[Old Geezer]

Originally Posted by Headshrinker

Tiger may be an exceptional athlete, but I believe his lack of character will limit his endorsements. It’s very hard to change your stripes.

I think people have short memories and companies like to make money so he won't have any shortage of companies lined up to have endorsement deals with him. Just look at some of the goof ball athletes with a heck of a lot more reprehensible behavior and they are getting contracts and endorsements just fine.

[wytrader]

Originally Posted by encarter13

That would be a short wait compared to others on the forum!

PGA Championship - May 16-19

[fusionstorm]

Originally Posted by Old Geezer

I think people have short memories and companies like to make money so he won't have any shortage of companies lined up to have endorsement deals with him. Just look at some of the goof ball athletes with a heck of a lot more reprehensible behavior and they are getting contracts and endorsements just fine.

A number of the top players mentioned that “Tiger roars” from Masters patrons sound noticeably different (i.e. LOUDER) than the crowd responses other players get for similarly executed shots.

Considering that the demographic of the patrons at Augusta National skews towards what advertisers are hoping to reach and resonate with, Le Tigré’s agents won’t have any problems negotiating lucrative endorsement deals should they consider adding to his portfolio of current endorsers.

[crew]

Originally Posted by fusionstorm

At a very basic level, you calculate how much screen time the shot of the DSSD gets multiplied by an average of what you calculate the costs would be for broadcast and online advertising time. While an image of the timepiece with no contextual explanation isn’t the same as a professionally produced ad campaign, it still has a reasonably calculable value (i.e. it’s worth some number more than zero) to every eyeball that sees it on the TV or endpoint screen. Factor in also the still images that accompany news articles (as well as “lifestyle” articles) in the aftermath of his victory, and you have a baseline for what the value of the exposure would’ve cost.

That’s a good start but let’s go back to another “Tiger Moment”. In 2005, at The Masters on #16 Tiger was chipping from just off the green. As I recall, and I may be incorrect on this, Tiger had very recently signed a new deal with Nike for outrageous money. I thought Nike was crazy to spend that much. So here’s Tiger chipping his Nike ball and, of course, he lands it perfectly on the green well above the hole. The ball slowly begins its roll toward the hole and slows down just before the hole. It hangs on the lip with the Nike swoosh logo showing. The crowd is going nuts and Tiger stares down the ball......and it takes one final 1/4 revolution and drops into the hole. Tiger went on to win his 4th green jacket.
I went from thinking Nike was crazy to thinking they got more in that moment than the whole endorsement deal cost them.

https://www.telegraph.co.uk/sport/go...ters-shot.html