Will we Rolex type scarcity

[badlarry]

Does anyone with more experience with omega as a brand, ever see the scarcity and secondary market price jump happening as we’ve seen with Rolex? Maybe not every model but speed/sea master?


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[brandrea]

Perhaps with certain classic references like the speedy professional.

[Breizh]

It’s all supply and demand.
Will only happen when enough people want the speedy or seamaster.
The only thing Omega lacks is the status and instagram recognition of Rolex (just need John Meyer to be spotted with a Speedy :-)

[MILGAUSS88]

If you are talking about vintage Speedmasters, I think that's already happened.

If you are talking about empty cases at the AD, and having to pay over retail for a new Speedmasters, then No. I don't see that happening.
I think Omega follows a different business plan where they create the supply to meet demand.

[Hollie_Rollie]

Not at all.

Don’t forget, the faux* Rolex scarcity is still in its infancy. 2016/2017 you could get pretty much anything in the states.

*not scarce if products are available in the hundreds on gray market.


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[SLWoodster]

Probably thousands at this point.

[HiBoost]

Originally Posted by Hollie_Rollie

Not at all.

Don’t forget, the faux* Rolex scarcity is still in its infancy. 2016/2017 you could get pretty much anything in the states.

*not scarce if products are available in the hundreds on gray market.


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This is a logical fallacy. Products are available via other sellers due to their dramatically increased price. An equilibrium is reached where most of the market cries "uncle" and refuses to pay that, but a few do. It in no way suggests there is actually supply which approaches demand.

Forget about watches, let's consider the release of a new Playstation. In those first weeks, you can't walk into a normal retail store anywhere in America and find one just sitting on the shelves. Yet there are dozens of them on ebay - at 2-3x MSRP. Does that mean this is all fake? Sony is just holding back? Or Bob on ebay actually bought 1M systems and is hoarding them? No, of course not. Demand far exceeds supply, and the few lucky people who did happen to find one at their local Wal-mart are now trying to make a quick buck.

In the Rolex world the demand has continued to build and the supply has not notably increased, so we've been stuck in "Playstation release week" mode for years...

[badlarry]

Originally Posted by HiBoost

This is a logical fallacy. Products are available via other sellers due to their dramatically increased price. An equilibrium is reached where most of the market cries "uncle" and refuses to pay that, but a few do. It in no way suggests there is actually supply which approaches demand.

Forget about watches, let's consider the release of a new Playstation. In those first weeks, you can't walk into a normal retail store anywhere in America and find one just sitting on the shelves. Yet there are dozens of them on ebay - at 2-3x MSRP. Does that mean this is all fake? Sony is just holding back? Or Bob on ebay actually bought 1M systems and is hoarding them? No, of course not. Demand far exceeds supply, and the few lucky people who did happen to find one at their local Wal-mart are now trying to make a quick buck.

In the Rolex world the demand has continued to build and the supply has not notably increased, so we've been stuck in "Playstation release week" mode for years...

I agree with the exception to the play station situation, the Sneaker heads that have all the bots that go online and grab all the new sneaker releases adapted and started doing it with PlayStation and Xbox that’s a huge reason those are so difficult to get.


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[HiBoost]

Originally Posted by badlarry

I agree with the exception to the play station situation, the Sneaker heads that have all the bots that go online and grab all the new sneaker releases adapted and started doing it with PlayStation and Xbox that’s a huge reason those are so difficult to get.


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Right, the mechanics of how the few "lucky" people get their hands on at item at retail pricing is going to change, but the point is that seeing something "readily available" online does not mean that it's a farce that the store doesn't have one.

Case in point, any day of the week I can "easily" find and purchase a green dial Patek 5711. Of course the price will be 13x MSRP, but that is what it has taken to achieve the equilibrium I mentioned. Every product will be different. Patek pricing makes Daytona pricing seem downright reasonable. But both share the common trait of there not being even remotely as many available as would be bought if all pricing were MSRP - i.e. demand >> supply.

[texasmade]

Won’t happen with regular production models. This will only happen with certain special edition models. You’re already seeing it with the Snoopy 50 and EW321.

[mquarter]

Their strategy seems to be:

- Certain limited edition/product NASA-/space- themed watches to be kept scarce to build more publicity and brand prestige

- Standard models like Moonwatch to remain accessible to give people an actual foothold into the brand

[77T]

The Omega way has a great pressure relief valve for buyers. That is, DTC on their website.


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[YankeeClipper]

Agree with pieces like EW321, Snoopy, and maybe a few Bond references. Omega is an integral part of a huge portfolio of brands, Rolex is not; Omega needs to shift units, whereas Rolex can afford to move at their own pace.

[C0d]

Five years ago there was no Rolex scarcity except for Pepsi and Daytona.

Three years ago Omega was second fiddle and laughed at for its 30% discounts.

Last year we could not find Snoopy and EW321 on the shelves and Omega discounts are lesser than before.

Who know where we will be in 2-3 years from now.

Money in the bank is worthless.

Inflation is all time high.

Its not just about Rolex, Omega etc anymore. People will park their money wherever they can as its better than the bank. They can is operative word.

Rising tide lifts all boats.

[logo]

Originally Posted by C0d

Five years ago there was no Rolex scarcity except for Pepsi and Daytona.

Three years ago Omega was second fiddle and laughed at for its 30% discounts.

Last year we could not find Snoopy and EW321 on the shelves and Omega discounts are lesser than before.

Who know where we will be in 2-3 years from now.

Money in the bank is worthless.

Inflation is all time high.

Its not just about Rolex, Omega etc anymore. People will park their money wherever they can as its better than the bank. They can is operative word.

Rising tide lifts all boats.

100% agree with everything here.

[bonovox]

It would be fun to see. I'll be watching

[Tim Plains]

Omega watches are fantastic but the company lacks the prestige Rolex has, so no.

[7enderbender]

Originally Posted by Tim Plains

Omega watches are fantastic but the company lacks the prestige Rolex has, so no.

I don’t think that is still true. The quality these days is as good or better and people recognize that. Retail prices have gone up accordingly.

[1William]

The money to be made is through the movement of units[watches] and Omega makes no more money for the hype and Grey market shenanigan's than they do day to day. If anything, they are going to do better that you can buy the watches when you go into the store or boutique. I believe that Omega is cultivating a new buyer and in the future many will love the brand and the number of models offered as much or more than Rolex or others. I am weary of the Rolex hype and I own 14 of them. I wear my Speedmasters, 1861/3861, as much or more than any of my watches and I enjoy them in a way that a 30 year collector does when you have been down the hype road.

[ap1]

Nope, only a few key ltd pieces but I don’t need another brand with no supply so I’m ok with it

[majidessa]

I don't think Omega lacks prestige, they are not cheap and their new boutiques and marketing is top notch. They have strong heritage and are their watches are well made and well respected. Even their watch boxes are more elegant than Rolex.

Fact is Grey dealers are to large extent behind the Rolex price inflation through dealer to dealer transaction, moreover, some ADs are playing the scarcity game and sell watches to Grey dealers.

[htc8p]

it's omega's time to shine now that rolex out of the market.

i think they would rather get more market share than increase prices

[John Sheridan]

455 viewing the Rolex forum right now, 21 viewing Omega, that tells the story, very little hype attached to Omega.

[MILGAUSS88]

Originally Posted by John Sheridan

455 viewing the Rolex forum right now, 21 viewing Omega, that tells the story, very little hype attached to Omega.

You are looking at an Omega sub forum on a Rolex forum.
I don't think that's an apple for apple comparison.

I just looked at an Omega forum and it had 2100 people on it and there were only 1600 on the Rolex forum at the same time.

Still not an indicator of hype however.

[C0d]

Originally Posted by MILGAUSS88

You are looking at an Omega sub forum on a Rolex forum.
I don't think that's an apple for apple comparison.

I just looked at an Omega forum and it had 2100 people on it and there were only 1600 on the Rolex forum at the same time.

Still not an indicator of hype however.

WUS which is the biggest watch forum, Omega forum is almost twice the size and is also much nicer (crowd).

Rolex forum there is really a Tudor forum (most rolex boys are here) and is mildly atrocious.

Take it for its worth.

[badlarry]

Originally Posted by MILGAUSS88

You are looking at an Omega sub forum on a Rolex forum.
I don't think that's an apple for apple comparison.

I just looked at an Omega forum and it had 2100 people on it and there were only 1600 on the Rolex forum at the same time.

Still not an indicator of hype however.

Maybe not an indicator but tells us something about the market.


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[MILGAUSS88]

Originally Posted by badlarry

Maybe not an indicator but tells us something about the market.
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I think all it tells us is the percentage of people on a ROLEX Forum, that are interested in Rolex versus Omega.

If not, then why aren't Omegas more valuable than Rolex? By my observation, there were more people viewing the Omega forum than the Rolex forum.

If it was an indicator of market value or desirability, why aren't there large Patek Philippe or Richard Mille forums.

FP Journe is smoking hot right now. I cannot find a forum dedicated to them. Just a sub forum under Timezone.

[Greglaw]

Originally Posted by John Sheridan

455 viewing the Rolex forum right now, 21 viewing Omega, that tells the story, very little hype attached to Omega.

And 440 of the 455 are likely asking or readying about value, investment, and other important watch topics, because of their love for the brand, it’s history, and seeking keen insight on all things Rolex...please.

[Know1isgod]

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Don't care about hype or whatever. This past summer, depending on what I was doing (and where), I reached for these more often than some of the Rolex pieces I own. I actually traded an older YM 40 Platinum for the White Face 300M AND a Tudor GMT to boot. I pray Omega stays attainable and "under the radar" per se.

[1665fan]

Only the snoopy……not much else and good luck getting one