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Old 28 March 2018, 11:48 PM   #1
spinn74
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Rolex Hurting Everyone

Can anyone explain what is happening with Rolex? The AD’s can’t get any SS sports models. It’s impossible to get a Daytona and will be the same for the SS BLRO unless you spend insane money at an AD. I won’t be able to get either watch. I’m about to write off the brand as I feel they are really screwing their customers. The BLRO is front and center on their website but you won’t be able to get one... disgrace!
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Old 28 March 2018, 11:54 PM   #2
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Hurting?

Such is the world of high end luxury jewelry. No one is forcing you to want it.
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Old 28 March 2018, 11:55 PM   #3
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Quote:
Originally Posted by beshannon View Post
Hurting?

Such is the world of high end luxury jewelry. No one is forcing you to want it.
Yes hurting. I can afford it and want it but you can’t get it. The production is almost at a stand still since last September
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Old 28 March 2018, 11:57 PM   #4
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Quote:
Originally Posted by beshannon View Post
Hurting?

Such is the world of high end luxury jewelry. No one is forcing you to want it.
Rolex is doing its best to make us want it, but not supplying it. I think that's the point being made.
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Old 28 March 2018, 11:58 PM   #5
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Without Hype there would not be in the demand that there is. Personally this is they way it should be.
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Old 29 March 2018, 12:01 AM   #6
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Yes but you have to be able to get them. Rolex is making it too hard. Daytona’s should not be going for $20k on the grey market
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Old 29 March 2018, 12:02 AM   #7
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Hurting = limiting production so when you actually find the watch you want you buy it faster then your wife's engagement ring! As much as I hate the current state of availability it is pure genius on many levels.
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Old 29 March 2018, 12:04 AM   #8
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Hurting = limiting production so when you actually find the watch you want you buy it faster then your wife's engagement ring! As much as I hate the current state of availability it is pure genius on many levels.
We would still want the watch if it was more available. Even if we knew it would take a year. But now impossible. If people turn away from Rolex is that genius?
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Old 29 March 2018, 12:04 AM   #9
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Its simply scarcity based economics. It works for luxury goods plain and simple.
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Old 29 March 2018, 12:05 AM   #10
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Here we go again....Waah

I want my watches and if I can’t have them I am leaving.
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Old 29 March 2018, 12:05 AM   #11
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OP - Look up the definition of "hyperbole"
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Old 29 March 2018, 12:06 AM   #12
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They are controlling supply, to manage a balance between demand and the value of their brand/products.

You can walk into an AD and purchase a datejust today, but not a daytona.

You can walk into a Porsche dealer and drive a cayenne home today, but not a manual GT3.

Two valuable and sought after brands, same principle applies. They must be doing something right...
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Old 29 March 2018, 12:07 AM   #13
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How many more Daytonas would Rolex have to make and supply to bring the preowned price down by $1000? My guess would be...a lot. I can't see them upping output until there's another banking collapse.

And learn to love the more available models like the Datejust, they are not poor relations just not what the boys in the playground are scrambling over. No offence to anyone.
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Old 29 March 2018, 12:08 AM   #14
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they are obtainable from an AD, but its not easy...

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Old 29 March 2018, 12:08 AM   #15
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Quote:
Originally Posted by spinn74 View Post
We would still want the watch if it was more available. Even if we knew it would take a year. But now impossible. If people turn away from Rolex is that genius?
Rolex will be just fine, even if you do turn away...

Turn that frustration into action. It isn't impossible to get these watches, otherwise there would be NONE anywhere at all.
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Old 29 March 2018, 12:09 AM   #16
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Most of the Rolex owners appreciate that their watches hold their value. That is possible only if Rolex keeps the supply tight.
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Old 29 March 2018, 12:10 AM   #17
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Here we go again....Waah

I want my watches and if I can’t have them I am leaving.


Exactly!

I have no idea how anyone is being "hurt"

Being hurt is having the price of your life saving medication raised by 500%!
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Old 29 March 2018, 12:10 AM   #18
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Here we go again....Waah

I want my watches and if I can’t have them I am leaving.
X2. And the OP has a Patek as his avatar!
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Old 29 March 2018, 12:10 AM   #19
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Do you really think anyone at Rolex cares about you personally or about your feelings?

It's not really impossible to get anything.....you just have to be willing to pay.
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Old 29 March 2018, 12:11 AM   #20
spinn74
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Most of the Rolex owners appreciate that their watches hold their value. That is possible only if Rolex keeps the supply tight.
I agree “tight” but right now it’s almost impossible. That’s the point. They may have gone too far.
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Old 29 March 2018, 12:12 AM   #21
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How many more Daytonas would Rolex have to make and supply to bring the preowned price down by $1000? My guess would be...a lot. I can't see them upping output until there's another banking collapse.

In order to lower the preowned price, Rolex will need to dramatically raise the retail price.

They did this with the previous Daytona 10yrs ago and it worked like a charm and snuffed out the flippers.

Retail was moved up to a stratospheric $12K. Preowned dropped down to $10K ish. That stuck for a long time, even after the recession.
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Old 29 March 2018, 12:12 AM   #22
spinn74
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Do you really think anyone at Rolex cares about you personally or about your feelings?

It's not really impossible to get anything.....you just have to be willing to pay.
Did I say anything about that? I want to buy from an AD and that’s impossible as of now.
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Old 29 March 2018, 12:13 AM   #23
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This!

Quote:
Originally Posted by HL65 View Post
Here we go again....Waah

I want my watches and if I can’t have them I am leaving.
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Old 29 March 2018, 12:14 AM   #24
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Did I say anything about that? I want to buy from an AD and that’s impossible as of now.
Nah...just got to spread your wings or build a relationship.

You need to become someone they NEED to sell one to in order to retain your business..
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Old 29 March 2018, 12:14 AM   #25
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I agree “tight” but right now it’s almost impossible. That’s the point. They may have gone too far.
I'm sure a lot of people feel that way about your 5167.
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Old 29 March 2018, 12:15 AM   #26
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Yes hurting. I can afford it and want it but you can’t get it. The production is almost at a stand still since last September
Pay to play. You can afford Patek, certainly you can afford to pay the grey market premium on a stainless Rolex. How bad do you want it on your wrist?
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Old 29 March 2018, 12:15 AM   #27
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Who is "hurting" you are the AD's who sell to gray dealers with only the intention of selling them at 10-20% (or more) markups. Do not blame Rolex.

My .02.
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Old 29 March 2018, 12:17 AM   #28
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Amazing thread.
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Old 29 March 2018, 12:17 AM   #29
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Yes hurting. I can afford it and want it but you can’t get it. The production is almost at a stand still since last September


With all due respect. You’re coming at this with a very strong sense of entitlement. Just because you have the funds available doesn’t make you able to purchase anything you want in life.

Now I’m not thrilled that supply is very low and it’s very hard to get hot watches. But I also don’t feel like Rolex is doing me harm and hurting me either.


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Old 29 March 2018, 12:18 AM   #30
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they're not hurting themselves, that's for sure.
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