I was quoted $15.5k for the new SS GMT Pepsi

[WEST HAM ROLEX]

I don't care if they increase prices a bit or not
But maybe a price increase on certain models like this might help.

[exador]

Originally Posted by _speedmaster_

Or are you cool with companies purposely reducing the supply of an item in order to inflate prices?

1. You do realize that we're talking about a watch here that hasn't been released yet.
2. Rolex gets a fixed wholesale price for their watches. There is no market manipulation going on.

[exador]

This should put an end to all those "SS Pepsi will kill 16710 values" threads

[DLRIDES]

Originally Posted by GMT Aviator

Disgusting. The whole thing.

Absolutely !

People have no grounds to complain either, because they ENABLE the behavior !

[Uppersouth]

I haven’t known of any AD’s in the US asking above msrp. I suppose other international markets exercise loosened policies on this behavior. I remember when the Ferrari 360 Modena debuted in late 1999 and 2000, dealers would sell the car to their customer at msrp, then the customer would put the car on consignment with the dealer as a used car. In this case the dealer and customer would share in the $50,000.00 mark-up. Not so sure this isn’t already happening with the existing Rolex grey market.

[123Blueface]

This is truly insanity.
It’s a freaking watch.
There are gazillions to choose from
Why feed this insane frenzy?
Let them eat them and watch how soon the price drops back to MSRP.

[meganfox17]

Originally Posted by yxc145

"we are waiting for the Rolex Taiwan MARKET price". So yes, they are waiting to find out how much premium that can charge on the watch.

It's like a game of chess.The local grey dealers here are actually waiting for the Rolex Hong Kong Market prices before deciding on their next chess move. A few weeks ago, a local dealer quoted US$15K but after news broke out that the New Pepsi 126710 BLRO could become the next Daytona, grey dealers are rubbing their hands in glee....

[HogwldFLTR]

Liking CHNR pricing at list more and more...

[Daytonaman799]

Buying watches is rapidly becoming just a bad joke....

New models are unobtainable or available at prices that just defy all sense. What you can buy very few WIS's want. Its no longer just Rolex and the Daytona. Its all the sports models and it goes from Rolex to Patek and even AP. You can no longer get the ultra thin RO Jumbo unless you go to factory boutique and beg. Vintage prices have simply EXPLODED in the last year after the PN PN. It's really getting to the point where you have to enjoy what you have and thank your lucky stars you got in before the insanity.

[brandrea]

I just can’t see it, Sorry. Maybe from an AD who’s never done a deal with me, but one you have a relationship with ...

[bobabreath]

AD=Grey

[Rose Gold]

I am absolutely cool with it. Rolex makes the product, so they set the rules for their product. If consumers do not like the rules, then they can go elsewhere to purchase their watch.

What Rolex does is absolute marketing genius; similar to what De Beers does for diamonds. If De Beers let every diamond they mine into the market, people would discover that diamonds are as common as beach sand, and the market would collapse.

Rolex is playing the game to win... and I admire them for that. I admire them so much that I spent a fair amount of money to purchase their product.

Joe

Originally Posted by _speedmaster_

Except in this case, professor, the supply side is being manipulated by Rolex.
Or are you cool with companies purposely reducing the supply of an item in order to inflate prices?

[SPMN]

Originally Posted by jrs146

I 100% agree when it relates to the secondary market. But I’m not so sure on the primary market. It’s bad for the brand image when their own authorized dealers are selling for wild prices.


Sent from my iPhone using Tapatalk

Exactly. It reflects poorly on Rolex, who has every right to terminate a business relationship with one of their authorized dealers. Free markets can cut in many ways.

[breitlings]

ADs agreeing to prices is potentially illegal.

[train-time]

Originally Posted by TimeToWatch

If an AD ever did that to me stateside that’d be the last time I ever visited them. As far as I know, they can’t sell over MSRP here.

The latest US Price Book says "Suggested Retail" right on the cover.

[Starwalker]

I'd buy it for that price. Honestly, what can you get in that range...AP Diver or Royal Oak or a nice dress watch from JLC, Glashutte, etc.....and if you look at the rest of the Rolex line up even a SD43 of DSSD-Blue are hovering around the 13k mark. The Batman and Hulk have crossed 10K (new). You were lucky to buy the rest of the pieces at retail...which is great.....but ask yourself which watch you would rather have the new PEPSI or AP/DSSD-Blue/etc/alternative...you're gonna be spending the same amount of money, more or less anyways.....so just bite the bullet and go for it...if you want it.

[MTdweller]

Crazy that Rolex has so many of us wishing that we could just walk into an AD, hand over our money, and walk out with the watch we want, paying MSRP with a smile on our faces. Bravo Rolex marketing gurus, bravo.

[Starwalker]

Originally Posted by meganfox17

It's like a game of chess.The local grey dealers here are actually waiting for the Rolex Hong Kong Market prices before deciding on their next chess move. A few weeks ago, a local dealer quoted US$15K but after news broke out that the New Pepsi 126710 BLRO could become the next Daytona, grey dealers are rubbing their hands in glee....

Do you remember when the Milguass GV came out.....some people in singapore literally dropped SGD 20,000 (USD 14k) on it..thinking it would be the new daytona. that was insane.

[jrs146]

Originally Posted by train-time

The latest US Price Book says "Suggested Retail" right on the cover.

As far as I know Rolex AD’s in the US are obligated to sell for MSRP or less as part of their licensing agreement. So you are correct that it’s a suggested price but I don’t believe US ADs can sell for more than MSRP, just less.

That being said I don’t think ADs in other countries have the same restrictions as part of their licensing agreement. Or maybe those ADs just don’t care.


Sent from my iPhone using Tapatalk

[Justindo]

I personally wouldn't pay over MSRP but if you want it soon, I think gray prices might be a little more than that.

[air_king]

Originally Posted by Rose Gold

I am absolutely cool with it. Rolex makes the product, so they set the rules for their product. If consumers do not like the rules, then they can go elsewhere to purchase their watch.

What Rolex does is absolute marketing genius; similar to what De Beers does for diamonds. If De Beers let every diamond they mine into the market, people would discover that diamonds are as common as beach sand, and the market would collapse.

Rolex is playing the game to win... and I admire them for that. I admire them so much that I spent a fair amount of money to purchase their product.

Joe

Absolutely the same marketing strategy being used. They are both very very good at it and free to manipulate the supply any way they wish to make a profit.
If you don't like it don't play.

[watchwatcher]

Sounds about right.

For all the indignation over this price, were you guys thinking it was going to be cheaper?

[railgrail]

looking at a Daytona 116500LN and it's on rolex site MSRP for $12,400 and all the dealers here in the forum and on fleabay are asking north of $19k.

what the f is that?

buying off a forum or fleabay, i want to pay LESS vs AD, for obvious reasons.

i guess the idiots buying at these inflated prices are propping this nonsense up.

[faaaaaaaasterrrrr]

Originally Posted by Daytonaman799

Buying watches is rapidly becoming just a bad joke....
It's really getting to the point where you have to enjoy what you have and thank your lucky stars you got in before the insanity.

This is one of the most level-headed posts I've seen, and in my opinion spot-on.

[mmmmp]

Originally Posted by GMT Aviator

Disgusting. The whole thing.

You can say that again brudda.

Mark

Sent from my SGH-I547C using Tapatalk

[rbox]

Prices are going up, up, up. Why buy from an AD when you can pay double to have it shipped to you with stickers on?

[railgrail]

Originally Posted by rbox

Prices are going up, up, up. Why buy from an AD when you can pay double to have it shipped to you with stickers on?

gonna walk over to the AD's on Madison Ave tomorrow and put my name on a list. you have to be a certifiable idiot to buy over MSRP.

[HogwldFLTR]

Originally Posted by railgrail

gonna walk over to the AD's on Madison Ave tomorrow and put my name on a list. you have to be a certifiable idiot to buy over MSRP.

I'm thinking it's certifiable to expect them to take more names at this point. Let me know how it works out for you, Just saying.

[railgrail]

Originally Posted by HogwldFLTR

I'm thinking it's certifiable to expect them to take more names at this point. Let me know how it works out for you, Just saying.

yeah, i think i'll spend 15mins and call both here and out of state as well. no rush. i assure you, all the AD's will GLADLY put me on their lists.

[rbox]

Originally Posted by railgrail

gonna walk over to the AD's on Madison Ave tomorrow and put my name on a list. you have to be a certifiable idiot to buy over MSRP.

I’d never wait on a list. Prices are only going up so the smart money buys now at whatever premium the greys are charging.