Why hasn't the 116600 SD4K price skyrocketed?

[tgoddu]

After scrolling through the "Modified Rolex" thread and seeing everybody post pictures of their Rolex without a Cyclops as well as the current SS boom we've had I'm curious...

Why hasn't the SD4K's value rose much? From my knowledge it appears to be a short production run for the world of Rolex ('14-'17)?

Would love to hear opinions as to why you believe the value hasn't gone crazy the past few months, and do you think it will ever?

Happy Friday!

[lhawli]

In relative terms, it wasn’t the most successful model and most people preferred the Sub. I don’t see that changing at all and now with the new SD43, the ones with bigger wrists have that to chose from where is the Sub is still the most popular.

PS. Not directed at OP but I’m really perplexed by the fascination people have with the thought of investments in watches. Even the LVc, BLNR, SD43 and DayC can still be had at MSRP. Only reason people paying over is the fact that they are not patient enough to wait for it at an AD. And if i think of the Pepsi, Coke and Kermit - they went up in value but after how many year and by how much? I can think of a few better ways to invest your $10k.


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[Swiss Mad!]

Probably because it was never popular when it was available...why would it suddenly become popular now it's discontinued?
It was always very expensive compared to its nearest cousin the Submariner - I can only assume people just weren't prepared to pay the premium for an escape valve they were never likely to use.
Obviously, there will always be the die hard Sea Dweller fans that would pay for the privalidge but not enough of them for Rolex to continue producing a watch that just wasn't selling in significant numbers.
Not fact, just my thoughts


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[beshannon]

Because people do not want them?

[superstarmar]

Because it’s only been a little over a year since it’s been discontinued ...
Plus the SD43 hype isn’t over yet ...
Albeit look at the resell value , it’s inching up towards MSRP!!!

[1William]

The watch was not popular and anyone that wanted one already has one or could obtain one at will. With the watch being discontinued it does hold some appeal and the TS and some owners have hyped the watch but in the end, it is still not popular.

[Etschell]

the price did go up.

but as others have said a slow selling model may be worth more 30 years down the road but right now it isnt.

[Tampashooter]

You could buy SD4k's in the $7500 range a year and a half ago, all day long. If thats not skyrocketing, I don't know what is.

[Chadridv]

Originally Posted by lhawli

In relative terms, it wasn’t the most successful model and most people preferred the Sub. I don’t see that changing at all and now with the new SD43, the ones with bigger wrists have that to chose from where is the Sub is still the most popular.

PS. Not directed at OP but I’m really perplexed by the fascination people have with the thought of investments in watches. Even the LVc, BLNR, SD43 and DayC can still be had at MSRP. Only reason people paying over is the fact that they are not patient enough to wait for it at an AD. And if i think of the Pepsi, Coke and Kermit - they went up in value but after how many year and by how much? I can think of a few better ways to invest your $10k.


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There’s a little bit of a gamble to wait on certain models. It might not necessarily be about lack of patience, although most of the time you’re probably right. But I think people are also afraid Rolex will discontinue certain models so they’re willing to pay a premium.

THe Daytona C is a different, since it’s likely not going anywhere for the next 8+ years, and I would love for you to tell me how to get one at MSRP. However (although unlikeley this year IMO) the LVC could be discontinued any day. If Rolex pulls the LVC from the line today, paying $10.5k for one yesterday won’t look so bad. Especially if it has nothing to do with an “investment”. After tax you tacked on an extra $600-700. You think 20 years from now you’ll look back worry about paying a $700 premium?

I have to admit, I bought my LVC 3+ years ago because I ate up the discontinuation rumors. I’m glad I did. It’s my favorite watch.

[FTX I]

Originally Posted by Tampashooter

You could buy SD4k's in the $7500 range a year and a half ago, all day long. If thats not skyrocketing, I don't know what is.

Exactly. JKWatchstore is asking 11.5k for one. That's a huge jump.

[Chadridv]

Originally Posted by Tampashooter

You could buy SD4k's in the $7500 range a year and a half ago, all day long. If thats not skyrocketing, I don't know what is.

I think doubling in price or close to is “sky rocketing”. I think going from 7500 (which is a little bit lower than it was IMO) to $10-11k is just rising with a boost in the first year.

[meganfox17]

Says Who? Prices have like totally shot thru' the roof.LNIB FS 2015 Msia ---> UD $12K

[rushca01]

Agree with everyone else who says prices have "sky rocketed". Literally over night prices went from 7,500 to 8,500 and they haven't gone down to pre 126000 release coupled with the news of the discontinuation.

[landroverking]

Because the 16600 is a better watch.

[AK797]

I presume it had its main boom after it was discoed and before the SD43 was widely released, in the last few months there have been other watches that have been hyped/rumoured about.

[ap1]

It will hold and Increase as the years tick away. Not something I’m interested in waiting for

[Mystro]

It is up. The Dwellers have always been the “niche” segment of the Rolex Profesional line so none are sold in great quantities. Most that want a Rolex diver buys a Sub and calls it a day. Dwellers are technical achievement watches that the main stream won’t payup for over the Submariner. My thoughts are if the Sub never had the awesome glidelock, then more would have paid up for the Dwellers.

[GB-man]

Because demand

[Chewbacca]

Asking and getting are two separate things.

In my opinion, the sub-c43 error dial red w/ cyclops confused the crap out of everyone on what a sd is, and it hyper aged the 40mm ones in limbo.

Wait for the sub-c case update and you'll see some good threads about prices.

[Mrngrz46]

I agree simply demand. It is not so requested and the availability is still above the request and now that the price is also quite high then is not helping especially now that everyone is waiting for Basel and see if really really rolex remove red script from sd43

[KBM]

As Mike once said, I got mine already, so I haven't a care in the world... it's pure Rolex.

[Tampashooter]

Originally Posted by kauebm

As Mike once said, I got mine already, so I haven't a care in the world... it's pure Rolex.

The best watch they've ever made, imo.

[eltonbalch]

Originally Posted by Tampashooter

You could buy SD4k's in the $7500 range a year and a half ago, all day long. If thats not skyrocketing, I don't know what is.

This that’s what I paid for mine.

[lhawli]

Originally Posted by Chadridv

There’s a little bit of a gamble to wait on certain models. It might not necessarily be about lack of patience, although most of the time you’re probably right. But I think people are also afraid Rolex will discontinue certain models so they’re willing to pay a premium.



THe Daytona C is a different, since it’s likely not going anywhere for the next 8+ years, and I would love for you to tell me how to get one at MSRP. However (although unlikeley this year IMO) the LVC could be discontinued any day. If Rolex pulls the LVC from the line today, paying $10.5k for one yesterday won’t look so bad. Especially if it has nothing to do with an “investment”. After tax you tacked on an extra $600-700. You think 20 years from now you’ll look back worry about paying a $700 premium?



I have to admit, I bought my LVC 3+ years ago because I ate up the discontinuation rumors. I’m glad I did. It’s my favorite watch.

At my AD I can get a DayC for MSRP if I’m willing to wait 6m or a little more.

As for LVc, which I do own also - I purchased to keep. I could sell today and make a profit but I’m not into watches to buy and sell for money. And even if the prices rocked after its discontinued I could think of other ways to make more money with my $10k than to buy and sell a LVc. How much more will it increase in value over time? $2k? Just not worth it investment wise.

But I do also see your point.


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[kzm40]

In the middle east, they were being discounted at less than Sub dates, from official dealers.

They all went quickly after production stopped.

[aquatimerfla]

The 16610LV was selling below MSRP value 2 years after it was discontinued.

Just saying

Re-post this thread in 8 years

[SeaDweller50]

They’re still not selling well, lol.

[Gunbucker]

Originally Posted by landroverking

Because the 16600 is a better watch.

[Davidgt]

I️ actually want one

Was considering selling my 114060 and SMPC and Breitling Avenger GMT for one ...




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[yxc145]

Pontiac Aztek, even if only 5 were made, I don't think the value will go up.

SD4k is a nice, beautiful watch, unfortunately, it just wasn't a popular watch sitting in between two more popular models (Sub and Deepsea). But no one can predict the future. Maybe one day it will sell for 100x the original price.