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Old 17 February 2018, 05:28 AM   #1
SweetHannah
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Icon5 How to become online Rolex seller

Hello,

We are two friends who manage an online shop. Recently we noticed and increase of customers asking us to buy rolex (until now our watches are more cheap brands). Our supplier cant supply us with rolex.

We have been wondering about what of the options should we follow:
1) Contact rolex and make an agreement with them (unlikely according what I have seen in this forum).
2) Visit an official dealer and make an agreement with them. We buy the rolex to them and resell to our customers.

I already know 1) is unlikely so I wonder if option two is something affordable and legal according their ToS. Of course we would sell as they are new and not second hand.

If anybody has any idea we would be very appreciated.
Thanks!
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Old 17 February 2018, 07:10 AM   #2
DoctorA
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Quote:
Originally Posted by SweetHannah View Post
Hello,

We are two friends who manage an online shop. Recently we noticed and increase of customers asking us to buy rolex (until now our watches are more cheap brands). Our supplier cant supply us with rolex.

We have been wondering about what of the options should we follow:
1) Contact rolex and make an agreement with them (unlikely according what I have seen in this forum).
2) Visit an official dealer and make an agreement with them. We buy the rolex to them and resell to our customers.

I already know 1) is unlikely so I wonder if option two is something affordable and legal according their ToS. Of course we would sell as they are new and not second hand.

If anybody has any idea we would be very appreciated.
Thanks!

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Old 17 February 2018, 07:21 AM   #3
GB-man
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You’ll need to build a network of either backdoor authorized dealer contacts or buyers who will go in and buy for you. It will be time consuming, cost a great deal of money and you’ll be facing very stiff competition in this space.

Good luck.
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Old 17 February 2018, 07:52 AM   #4
77T
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How to become online Rolex seller

If you already deal on watches, you should know where your local watch shows are held.

You could consider developing a beginning position in lower cost preowned Rolexes sourced at the shows. Then sell them for minimal margin to build a reputation selling Rolex.

Start small and low risk. Few will buy Rolexes from sellers online without a reputation for selling that brand over a decent period of time. But a good price and patience will bring you some volume to build a good reputation.

If you become successful at that first stage, you can step up to selling new ones through the connections you will make over the next few years selling older ones.

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Old 17 February 2018, 07:52 AM   #5
joli160
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Best advice; forget about it unless you are sitting on a very very large pile of cash
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Old 17 February 2018, 08:37 AM   #6
ap1
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Good luck
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Old 17 February 2018, 08:42 AM   #7
doboy007
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Best advice; forget about it unless you are sitting on a very very large pile of cash
This
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Old 17 February 2018, 08:59 AM   #8
Justinmg
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Are you serious Clark
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Old 17 February 2018, 09:04 AM   #9
ferrissteve11
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As others have said...unless you have considerable start up capital it will be a VERY much uphill battle. Though from one business owner to another...good luck.
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Old 17 February 2018, 09:26 AM   #10
lecorsaire
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If you want to do it go for it. You can't succeed if you never try. I would start looking for good deals on pre-owned watches that you can sell for a markup before selling BNIB watches at a discount. It will take a while to build your reputation just like it will take a while to build relationships with ADs and will also require lots of capital. Keep in mind you have to buy slower moving PM watches as well. But everyone started somewhere!!!
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Old 17 February 2018, 09:29 AM   #11
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Good luck with that model. 1) Rolex won't give an online retailer AD status. Their dealers have been forced to spend millions in showroom/inventory costs so I doubt Rolex will let you guys slide. 2) Any ADs found to be selling to resellers will probably loose their agreement. You're better off dealing in the used watch market.
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Old 17 February 2018, 09:45 AM   #12
Dunnej
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Yeah, no. Forget about it. Rolex is very careful about who they associate with.

Your best bet would be buying Rolex models on the grey market and trying to flip them on your site for a profit – but you won't make many friends around here doing that.

From a marketing and branding standpoint, it's as important if not more MORE important to decide what your brand WON'T do as opposed to what it will do. If you're doing well with more accessible/price sensitive brands, then don't mess with the aspirational brands.
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Old 17 February 2018, 10:34 AM   #13
SweetHannah
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Hi,

We have a good income but this not needed. The shop we manage is for the members of a private club we have been running for two years. Buying things in this shop helps to improve that status in the club.

So basically when we get an order we ask our supplier for it and we get around 7% of profit as in our shop is more expensive. So basically what we want is be able to list rolex and when we get and order buy it to an AD and then ship it to our customer. Is this something possible?

We will go to check with local dealers to see if we get some deal. Thanks for all your answers!
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Old 17 February 2018, 11:12 AM   #14
enjoythemusic
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Not really possible, unless you're also going to charge over list price for 'hot' models, and even then your cost will be high. Of course anything is possible if you have good membership fees and enough members to make it work. Good luck.
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Old 17 February 2018, 01:18 PM   #15
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7% is too slim of gross margin.

But even if you can live on that, you can’t collect it until the order is filled. And the ADs can’t get the watches customers want. So you have very little chance to get them yourself.


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