Popped in my AD today

[HankScorpio]

Yes. That is the new display insert that Rolex has been sending ADs. It doesn't even have slots for watches.

[Shihan]

Its all about who you know....I look at that pic and see a all the rare Rolex models

[chloebear]

Funny that there's another thread talking about BLRO's dropping in price. If you can't even get an Air-King there's no way the BLRO's are going to drop in price. This reflects what I see all over the country. Either empty or mid sized two tone DJ's. I think if anything, owning any steel sports models value is going to remain higher.

[Rado63]

Originally Posted by LuminousMaximus

I think that if the AD is not selling to a TS, then he has a family member of friend selling them out the back door.

Inventory is coming out slowly to all the AD's but they are selling to the sellers, so it appears that the display is empty but it is not... Don't ask me how I know.

Please tell us more

[smym18]

Pathetic.

[FirstF80InSpace]

In Vegas now and the boutiques look the same. There was one boutique that had 5 Lady DJ’s and two very bored sales people.

[kieselguhr]

Originally Posted by Shihan

Its all about who you know....I look at that pic and see a all the rare Rolex models

Guess that means us in the bottom 99% just don’t know the right people honestly though, good for you

OP. The AD I do business at typically do not display their popular pieces. They reserve them for their long time customers. There was one empty section just like this at one point but it has since been filled with various precious metal SkyD, YMII, YM, Submariner.

[strafer_kid]

Pretty poor alright!

[R G]

Looks like a decent selection there.

[WAK4]

Yup... Popping in an AD intending to browse will only end in disappointment

[juve]

This is new Rolex model "Invisible"

[T-Bag]

How would you like to be the sales associate at Ben Bridge who gets 30 calls a day for a submariner?

[marnii]

that is a beautiful Rolex tray,did you walk in at opening time before they set watches?

[Drpepper]

Originally Posted by T-Bag

How would you like to be the sales associate at Ben Bridge who gets 30 calls a day for a submariner?

It wouldn’t be too bad. I would just give them the spiel of how they have to buy something from me to “establish a relationship” and perhaps they will get a sub in the future. 😩

[SeikoBake]

I don’t know that this will ever end. I somewhat hope it doesn’t

[GoingPlaces]

Originally Posted by Gold Crown

Something is wrong. Could it be that Rolex is in the process of making over there whole line say to larger case sizes and are just letting all existing inventories deplete? Something is up because If I had a Rolex franchise and had nothing to sell I would be asking Rolex to pay my rent.

And they would tell you to have nice day

[TickTockChuck]

Wow, that's sad! Seems like display cases have become redundant. The goodies are just in the ADs safe out back. I've personally lost interest in dropping into ADs due to empty displays and poor service. Sure, they might enjoy big profits for now, but this can't be good for business in the long term. So it goes. Cheers!

[dardeca]

Yes. My AD had a display case/cases that would hold over 400 Rolexes. Since the demand/supply issue of the last 2 years Rolex has sent them (on multiple occasions) new pads with fewer watch trays/slots in them and also several of those pads with no watch slots in them. Pretty ridiculous times!

[brucethemanlee]

that's funny

[watchmework]

You need special glasses to see all the watches in the case...only the VIPs get them though.

[SkyJuice]

Originally Posted by watchmework

You need special glasses to see all the watches in the case...only the VIPs get them though.

[akilis]

Originally Posted by SkyJuice

Is this the new norm?

that's funny

[Ny325]

The pieces in high demand are in the back safe.

[Ruddiger]

Howdy,

Wow, did I misread the title of this thread.... not at all what I expected (and probably for the best).

Take care,

Ruddiger

[Auto16610]

If there were 25 Daytonas and 25 blue Sky Dwellers selling for 12k each, one person would buy them all and sell them for double the price. If Rolex doubled the msrp then someone would still buy them all and sell them for 1.5 times the price. Either way they will never be available again for the normal consumer.

[Fleetlord]

Originally Posted by GoingPlaces

Yes it is. I spoke to one of my AD's recently and he told me that Rolex is obviously aware of this issue and are going to work to make the display area have a more boutique feel. So yes, get used to it, the future cases will be built for fewer watches.

I have seen this new store set and it's very true to that concept.

A nicely diminished merchandising display incorporating traditional showcases with smaller pedestal display cases highlighting select models that the AD has the good fortune to be able to offer.

The watch count per case is much less.

Overall it gives the feel of exclusivity and instills a sense of FOMO with the buyer. It is quite effective.

While we complain about it to no end, the overall market does not. In fact it favors this as can be seen by the record sales.

When the luxury market decides that ubiquity is acceptable and value depreciation is OK, perhaps Rolex will stuff the AD with watches like they did a few years ago. I'm not saying it won't happen, but for now, this is what the lux market prefers.

[biscotti]

Originally Posted by HankScorpio

Yes. That is the new display insert that Rolex has been sending ADs. It doesn't even have slots for watches.

Haha

[BigC208]

Been out of the hunt since 2008 when I got a ss Daytona to keep my 16710 and anniversary sub company. Wanted to buy both a 39mm MKII Explorer and a 126711. The Explorer and two tone GMT should have been in stock at most AD’s. Looked all over and not a one in sight. Not going to pay grey market prices so I’m out before I even got back in. Bought a Junghans Max Bill Chronoscope and a Longines Avigation Big Eye instead. That’ll have to hold me over until the next recession. Can’t get exited anymore over Rolex watches made out of Unobtanium.

[5pastfive]

After the Batman the new invisible man

Gesendet von meinem SM-A405FN mit Tapatalk

[tacotaco]

taking a break from hoarding watches and enjoying what i got

no "time" for rolex or AD games