Omega discounts STOPPING?

[rand8086]

Originally Posted by dajark

Hello all. What discount to realistically shoot for as a new customer with no purchase history. I have my eyes set on a 3861 speedy with sapphire glass as my new daily watch. Thanks.

Personally I wouldn't do less than a 20% discount at an AD right now, even though the discount pre-covid was 30%, as that is possible but may require a few phone calls, but I'm sure others would be fine paying full price.

[C0d]

Originally Posted by rand8086

Personally I wouldn't do less than a 20% discount at an AD right now, even though the discount pre-covid was 30%, as that is possible but may require a few phone calls, but I'm sure others would be fine paying full price.

Are you a seller offering 20% discount?

[Alex_TA]

Let's put it this way
If you're buying new Speedmaster 3861 or Diver 300m 2021 from AD (real AD which is mentioned on Omega website) or OB, with 5 years Omega warranty
You can get from 0 to 5% discount, 10% is almost unachievable.

All other options are fairy tales. People bought 1861, or from some gray dealer, or second hand, or it was years ago.

[AdamW]

Originally Posted by Alex_TA

Let's put it this way
If you're buying new Speedmaster 3861 or Diver 300m 2021 from AD (real AD which is mentioned on Omega website) or OB, with 5 years Omega warranty
You can get from 0 to 5% discount, 10% is almost unachievable.

All other options are fairy tales. People bought 1861, or from some gray dealer, or second hand, or it was years ago.

Well, glad my ADs aren't reading your fairy tale book! This year I got 20% off of a new leftover 1861 at one AD and 25% off a new Diver 300M at a different AD. These were both in New England.

[Gixnic]

I bought a NOS 1861 from my local AD a month ago at 20% discount. Previously got 25% discount on two new Omegas I bought from them in earlier this year. She did mention that there are no discounts at all for the new models but 20% for the old stock.

[Alex_TA]

Originally Posted by AdamW

Well, glad my ADs aren't reading your fairy tale book! This year I got 20% off of a new leftover 1861 at one AD and 25% off a new Diver 300M at a different AD. These were both in New England.

1861 is the old model with discounts ready available.
As for 300m I don't have personal experience with this model.

[brandrea]

Discounts cheapen the brand in my opinion.

[beshannon]

Originally Posted by brandrea

Discounts cheapen the brand in my opinion.

100% in agreement. Asking for a discount and then being unhappy that the watch does not hold value is a lesson in irony.

[nigelUK]

I tried to get discount on the 007 Seamaster from an AD with some history. Wouldn't drop a penny ... offered me the NATO strap if I purchased on bracelet. That's all

[Krash]

I couldn’t get a discount on my new blue dial Seamaster Diver 300M. I bought it anyway. This was about a month ago.

Last year I got $1000 off on a brand new Speedmaster Pro Sapphire Sandwich. This was last July.


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[Luke@TRF]

Originally Posted by nigelUK

I tried to get discount on the 007 Seamaster from an AD with some history. Wouldn't drop a penny ... offered me the NATO strap if I purchased on bracelet. That's all

is that a WoS store or local family business?

The former apparently doesn't even discount Cartier now.

[AdamW]

Originally Posted by Alex_TA

1861 is the old model with discounts ready available.
As for 300m I don't have personal experience with this model.

So if you don't have experience with the 300m, how can you say there are no discounts available?

[rand8086]

Originally Posted by AdamW

Well, glad my ADs aren't reading your fairy tale book! This year I got 20% off of a new leftover 1861 at one AD and 25% off a new Diver 300M at a different AD. These were both in New England.

Glad mine doesn't subscribe to that fairy tale either. Seems some people who paid full price want to discount the tales of folks who didn't.

[nigelUK]

Originally Posted by Luke@TRF

is that a WoS store or local family business?

The former apparently doesn't even discount Cartier now.

I went to every AD in Milton Keynes on a dead Tuesday morning including Fraser Hart ( have decent history). None would budge. But that was for a current ‘hot’ watch. … well Bond was just released anyway


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[Alex_TA]

Originally Posted by AdamW

So if you don't have experience with the 300m, how can you say there are no discounts available?

My bad
I have bought new 3861 Master Speedy and sometime was interested in NTTD Seamaster.
And what about your experience with 3861?

[NickD1975]

They will still be inclined to discount the models that are not selling as well, unlikely to want to on in demand models.

I pushed for a discount on an 1861 recently, got something off but not as much as 20%. That’s acceptable as the price pre discount was already a grand less than the equivalent 3861.

[mr.president1]

I got a 20% discount on a new omega seamaster 300m diver ceramic/blue in January 2020. They also cut me a deal on a omega NATO strap (I assume they just ate the cost, because they had to order it direct). Big box/chain jeweler.

[logo]

Originally Posted by brandrea

Discounts cheapen the brand in my opinion.

I like the Tesla model (and I guess it’s unofficially the Rolex model too), where the price you see is the price you pay. Don’t like it? No problem, the item is not for you then. There will be someone else willing to pay full price. Really can’t imagine this model would stop any significant number of people from buying Omegas.

[ganiccus]

Originally Posted by brandrea

Discounts cheapen the brand in my opinion.

You know what cheapens the brand even more? Not getting discounts at the AD but finding them on the grey market instead. It's like the brand prefers to have relationships with second hand dealers rather than the end users who want to wear their products.

[LeftieUSA]

Originally Posted by ganiccus

You know what cheapens the brand even more? Not getting discounts at the AD but finding them on the grey market instead. It's like the brand prefers to have relationships with second hand dealers rather than the end users who want to wear their products.

Couldn’t agree more. Why would I pay $6,300 full price plus local tax for a new 3861 at my boutique (told me not discounting them) when they’re selling used on grey and save about $700-$800.

[Alex_TA]

Originally Posted by LeftieUSA

Couldn’t agree more. Why would I pay $6,300 full price plus local tax for a new 3861 at my boutique (told me not discounting them) when they’re selling used on grey and save about $700-$800.

Because you get warranty, that’s why.
Grey dealers own warranty is rubbish.
But it’s OK, $700 saved will definitely change your life.

[rand8086]

Originally Posted by logo

I like the Tesla model (and I guess it’s unofficially the Rolex model too), where the price you see is the price you pay. Don’t like it? No problem, the item is not for you then. There will be someone else willing to pay full price. Really can’t imagine this model would stop any significant number of people from buying Omegas.

This model works very well when a brand either starts off that way from the beginning (Tesla) or is able to increase demand for their products to such a high level over time that their products are only really readily available on the grey market for multiple times the retail price, thus people are more than happy to pay the full retail price (Rolex).

The problem with Omega trying to do this almost overnight is that neither of those scenarios applies, and for those who've bought several pieces in the past few years from ADs for steep discounts like me, it's hard to accept the discounts suddenly going away just because the brand wants to move upmarket in their pricing and also get rid of ADs to control the price to prevent discounts.

[rand8086]

Originally Posted by LeftieUSA

Couldn’t agree more. Why would I pay $6,300 full price plus local tax for a new 3861 at my boutique (told me not discounting them) when they’re selling used on grey and save about $700-$800.

A few years ago I bought a new PO for 40% off. I agree, it just wouldn't have made since to buy it from the boutique with zero discount.

[JakeK]

I agree with Brian that discounts cheapen brands, but…

Discounts = supply far exceeds demand.

You can’t move up market till you clean up your own house.

I bought my Seamaster with a 25% discount because I could. That watch’s intrinsic value at the point of purchase was what I bought it for, not what Omega thought it should be selling for.

[HiBoost]

Originally Posted by Alex_TA

Because you get warranty, that’s why.
Grey dealers own warranty is rubbish.
But it’s OK, $700 saved will definitely change your life.

This is a common misconception. If you are buying an Omega at Costco then it is truly a gray market item, and yes, you don't get an Omega warranty. But if I walk into my AD and buy the watch, then turn right around and trade it to DavidSW for that Submariner I really wanted, and then you buy it from him, you still get the warranty. All that matters is that the original retail sale was at an AD. After that, no matter who sells it, it is never truly a "gray market" item. The same applies if I buy a 2 year old Porsche with 20k miles on it from "Joe's German Imports", a 3rd party car lot - it still has a factory warranty.

[cblock406]

Just to add context, I purchased a blue SMP300 a few weeks ago from an AD with a 15% discount.

[Jidonsu]

Was able to pick up the sapphire 3861 Speedmaster for 10% off. The discount was unprompted.

I did also buy a 36 Datejust (blue dial, jubilee and fluted bezel) for my wife and my GMTII Pepsi from the same AD in the last two years.

[MorganDollar]

I think it depends on model. I got a 10% off Planet Ocean in an AD recently. No large discounts

[NativeTxn]

I’m in the market for a Speedy and/or a PO. I have an AD that I’ve used for years, and have always received a discount in Omega.

However, they were just acquired by a large company and I they have implied that that large company doesn’t really play the discount game much, or at least not to the extent of when they were privately owned, and half the time I was dealing directly with the owner.

That said, there are some like new/excellent condition options for both the speedy and PO out there right now at trusted sellers that could be as much as about $1,200 less than my AD as an all in price (assuming my AD charged MSRP).

I’ve always been willing to pay a bit more at the AD, but most of the excellent grades with the top trusted sellers look darn near brand new. So, if the AD can get me within about $500 or less, I’m more likely than not buying from them to keep it local, add to my history with them, etc.

So, when it’s time to actually purchase, I’ll basically tell them that and give them the chance to come down some to get into a range I’m okay with. If they can work it down into that $500 or less area, I’ll probably buy from them. But I just can’t justify a $1,000, or more, difference when the high graded options from trusted sellers are more than sufficient.


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[1William]

I have a great AD and they help me out with Grand Seiko/Seiko, Tudor, Panerai, Breitling and Hamilton. I don't ask for Rolex from them as they can not deliver at the rate I want to purchase and they act like they still own the watch once I buy it from them. Our Trusted Sellers are great and I am not giving anyone extra money because they are local or I have been a customer for years or whatever excuse they use that costs me more money. Many of our Trusted Sellers will also work on the listed prices and I have found if you call them up and have a discussion you can do a little better. I would do the Speedmaster and I have two right now and they get a lot of wrist time. I have owned several PO's and they are also great but prefer the Seamaster 300M. Good luck and let us know what you decide.