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ex007 · 27 February 2013, 05:25 AM

What happens to the prices of existing stock when Rolex announces a price increase? Does all existing stock go up? Or is it just new stock as it arrives?

rolex75216 · 27 February 2013, 05:30 AM

My guess is that it takes affect immediately and impacts both current and new inventory.

SohAIS · 27 February 2013, 05:41 AM

Depends on the AD but i would think that they would update the pricing on the current stock as well.

thomaspp · 27 February 2013, 05:42 AM

up up up!

ex007 · 27 February 2013, 05:45 AM

So, for example, the MSRP keeps going up on a model that Rolex no longer makes? I'd understand (sort of) if existing models went up. But how does anyone justify raising the price on a discontinued model?

Brian J · 27 February 2013, 05:48 AM

Quote:

Originally Posted by ex007

So, for example, the MSRP keeps going up on a model that Rolex no longer makes?

Yes I've seen my local AD do this. Explorer II 40mm Polar to be exact. It was not on the "new" price list as it had been discontinued but they still upped the sticker price.

beshannon · 27 February 2013, 05:49 AM

Quote:

Originally Posted by ex007

So, for example, the MSRP keeps going up on a model that Rolex no longer makes? I'd understand (sort of) if existing models went up. But how does anyone justify raising the price on a discontinued model?

Why would they need to justify anything?

It is a luxury product that no one needs to own, they can do as they wish with their prices.

ex007 · 27 February 2013, 05:55 AM

Quote:

Originally Posted by beshannon

Why would they need to justify anything?

It is a luxury product that no one needs to own, they can do as they wish with their prices.

Fair enough. That said, I wonder what would happen if we collectively decided to not play along.

beshannon · 27 February 2013, 06:01 AM

Quote:

Originally Posted by ex007

Fair enough. That said, I wonder what would happen if we collectively decided to not play along.

And that is what capitalism, supply & demand and the grey market are all about.

gwozhog · 27 February 2013, 06:04 AM

I believe the AD usually gets a package from Rolex a few days before the price increase with new tags that have the new price on them.

77T · 27 February 2013, 06:42 AM

The basis for MSRP won't change for a discontinued model since it won't be in the new Price List - but the market demand for a model does impact the AD's asking price.

Just remember the "S" in MSRP means suggested...the book is silent on discounting

Frosty · 27 February 2013, 08:00 AM

My local AD gave notice the prices were going up on everything on a particular day.

datejusting · 27 February 2013, 08:26 AM

Quote:

Originally Posted by ex007

So, for example, the MSRP keeps going up on a model that Rolex no longer makes? I'd understand (sort of) if existing models went up. But how does anyone justify raising the price on a discontinued model?

The AD will have to replace the discontinued watch, when sold,in his inventory at the new current price.

dssxxxx · 27 February 2013, 08:29 AM

My AD keeps all prices listed at the time of "his" purchase. I know because I have bought "old" stock after PI and he has kept the list price tag attached in the case.

kilyung · 27 February 2013, 08:29 AM

It lifts everything.

Annan · 27 February 2013, 08:34 AM

My understanding is that prices on existing stock goes up as well. It's similar to gasoline prices. For example, the dealer might have paid $2.50/gallon yesterday for what's in the underground tank and was charging you $3.00. Today, a variety of things happen around the world and now the going price is $3.50/gallon. Well, guess what that dealer is now going to charge you for the gas in that same underground tank that he paid $2.50/gallon for???

The GMT Master · 27 February 2013, 09:05 AM

Yep, everything goes up. With regards to discontinued pieces, that's at Rolex's discretion - once it gets to a certain point, they stop raising prices on it

Rich2putt · 27 February 2013, 09:08 AM

It is a luxury product that no one needs to own, they can do as they wish with their prices.[/QUOTE]

By definition, Rolex is not a luxury item.

subtona · 27 February 2013, 09:16 AM

all goes up BUT it seems it is not a hard and fast rule.

so, in a word....

sometimes

SWISSAHOLICS · 27 February 2013, 09:17 AM

Yes, I was at the AD the other day and asked about the price increase and they did say 4% minimum for sure on all models except discontinued models.

Culley22 · 27 February 2013, 09:23 AM

Remember they "buy" these watches. Any price increase is up to the AD. So...if it's an older model, their profit margin goes up...as does your ability to look for a better discount.

Nice thing about buying items: If they don't like my offer, I don't have to buy it.

beshannon · 27 February 2013, 09:39 AM

Quote:

Originally Posted by beshannon

It is a luxury product that no one needs to own, they can do as they wish with their prices.

Quote:

Originally Posted by Rich2putt

By definition, Rolex is not a luxury item.

No one needs a Rolex watch, it most certainly is a luxury item in every sense of the word and by definition.

lux·u·ry (lgzh-r, lksh-)
n. pl. lux·u·ries
1. Something inessential but conducive to pleasure and comfort.
2. Something expensive or hard to obtain.
3. Sumptuous living or surroundings: lives in luxury.

http://www.thefreedictionary.com/luxury

nauticajoe · 27 February 2013, 09:50 AM

They go up as well.

Rolexwatch · 27 February 2013, 09:54 AM

Quote:

Originally Posted by thomaspp

up up up!

I love Rolex, and they are a great invest too. Wonder how hard it is to turn a watch into money these days, if one's in need to do so.

27 February 2013, 05:25 AM	#1
ex007 Member Join Date: Dec 2012 Location: North Hills Watch: Sub, of course! Posts: 39	Price increase affect on existing stock What happens to the prices of existing stock when Rolex announces a price increase? Does all existing stock go up? Or is it just new stock as it arrives?

27 February 2013, 05:41 AM	#3
SohAIS ⭐⭐⭐⭐ 2024 DATEJUST41 Sponsor & Boutique Seller Join Date: Sep 2010 Real Name: Aamir Location: Atlanta, Georgia Watch: Patek, Rolex Posts: 32,120	Depends on the AD but i would think that they would update the pricing on the current stock as well. __________________ Instagram: AIS_Watches 2FA security active

27 February 2013, 05:42 AM	#4
thomaspp "TRF" Member Join Date: Dec 2010 Location: N/A Posts: 11,136	up up up! __________________ Instagram: @watches_anonymous

27 February 2013, 06:04 AM	#10
gwozhog "TRF" Member Join Date: Apr 2011 Location: Point Blank, TX Posts: 2,893	I believe the AD usually gets a package from Rolex a few days before the price increase with new tags that have the new price on them. __________________ I once dated a girl in high school and her dad told me I would never amount to anything. He was right

27 February 2013, 06:42 AM	#11
77T 2024 ROLEX DATEJUST41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 40,790	The basis for MSRP won't change for a discontinued model since it won't be in the new Price List - but the market demand for a model does impact the AD's asking price. Just remember the "S" in MSRP means suggested...the book is silent on discounting __________________ Does anyone really know what time it is?

27 February 2013, 05:30 AM	#2
rolex75216 "TRF" Member Join Date: Jan 2013 Location: United States Posts: 2,008	My guess is that it takes affect immediately and impacts both current and new inventory.

27 February 2013, 05:45 AM	#5
ex007 Member Join Date: Dec 2012 Location: North Hills Watch: Sub, of course! Posts: 39	So, for example, the MSRP keeps going up on a model that Rolex no longer makes? I'd understand (sort of) if existing models went up. But how does anyone justify raising the price on a discontinued model?

27 February 2013, 08:00 AM	#12
Frosty "TRF" Member Join Date: May 2009 Real Name: Larry Location: So Cal Watch: Rolex GMT 1675 Posts: 5,084	My local AD gave notice the prices were going up on everything on a particular day.

27 February 2013, 08:29 AM	#14
dssxxxx "TRF" Member Join Date: Dec 2006 Location: NJ & FL Posts: 168	My AD keeps all prices listed at the time of "his" purchase. I know because I have bought "old" stock after PI and he has kept the list price tag attached in the case.

27 February 2013, 08:29 AM	#15
kilyung 2024 Pledge Member Join Date: Jul 2009 Location: Cave Watch: Sundial Posts: 33,873	It lifts everything.

27 February 2013, 08:34 AM	#16
Annan "TRF" Member Join Date: Jun 2011 Real Name: Ron Location: Arizona, USA Watch: 116233 Posts: 3,177	My understanding is that prices on existing stock goes up as well. It's similar to gasoline prices. For example, the dealer might have paid $2.50/gallon yesterday for what's in the underground tank and was charging you $3.00. Today, a variety of things happen around the world and now the going price is $3.50/gallon. Well, guess what that dealer is now going to charge you for the gas in that same underground tank that he paid $2.50/gallon for??? __________________ *so many Rolexes.....so little time*

27 February 2013, 09:05 AM	#17
The GMT Master "TRF" Member Join Date: Jul 2008 Real Name: Chris Location: England Posts: 8,148	Yep, everything goes up. With regards to discontinued pieces, that's at Rolex's discretion - once it gets to a certain point, they stop raising prices on it

27 February 2013, 09:08 AM	#18
Rich2putt "TRF" Member Join Date: Jan 2010 Real Name: Rich Location: MA Watch: TOG, Exp ll white Posts: 549	It is a luxury product that no one needs to own, they can do as they wish with their prices.[/QUOTE] By definition, Rolex is not a luxury item. __________________ The late, great Jackie Gleason once said, "the greatest waste of money is not spending it".

27 February 2013, 09:16 AM	#19
subtona "TRF" Member Join Date: Jan 2011 Real Name: gus Location: East Coast Watch: APK & sometimes Y Posts: 26,011	all goes up BUT it seems it is not a hard and fast rule. so, in a word.... sometimes __________________

27 February 2013, 09:17 AM	#20
SWISSAHOLICS "TRF" Member Join Date: Jan 2013 Location: Here! Watch: Rolex Posts: 4,366	Yes, I was at the AD the other day and asked about the price increase and they did say 4% minimum for sure on all models except discontinued models. __________________ 16610LN \| 16613LB \| 16710 Pepsi \| 118238 \| 116500 (White) \| 116500 (Black) \| 116710BLNR \| 116610LV "The one thing I fear most is time; time waits for no one and leaves no options."

27 February 2013, 09:23 AM	#21
Culley22 "TRF" Member Join Date: Sep 2012 Location: Nome, AK Watch: amacallit Posts: 718	Remember they "buy" these watches. Any price increase is up to the AD. So...if it's an older model, their profit margin goes up...as does your ability to look for a better discount. Nice thing about buying items: If they don't like my offer, I don't have to buy it. __________________ 116333, 216570, PAM372

27 February 2013, 09:50 AM	#23
nauticajoe "TRF" Member Join Date: Feb 2010 Real Name: Joe Location: PA Posts: 14,774	They go up as well.

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