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tpool · 3 April 2019, 08:37 AM

One of my favorite ADs in the Caribbean sent word today as of April 1st no discounts on any Rolex unless discontinued. Prior to April it was 5% for TT & 10% for PM. Prior to 9/30/18 it was 5% SS, 10% TT, 15% PM. This came directly from Rolex.

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904VT · 3 April 2019, 08:41 AM

If Rolex is saying no discounts on PM, they are truly trying to kill the SS market.

inadeje · 3 April 2019, 08:54 AM

This may sound like a conspiracy but, the renaissance of Tudor and, the parallel branding, may have Rolex moving upmarket and away from basic steel sports models. The niche of the blro, batman, move to jubilee on those models. Elimination of “basic” black dial variants. All the signs are there, Rolex is basically demonstrating its intent but, we don’t want to see it. Two tier branding: basic watches = tudor, niche and special watches = rolex

blada4life · 3 April 2019, 09:39 AM

LOL i just posted this on Sunday and everyone accused me of an April Fools joke

brandrea · 3 April 2019, 09:44 AM

I’m glad to hear it.

ap1 · 3 April 2019, 09:47 AM

No more pm for me I guess. Except for Tylenol

DoctorA · 3 April 2019, 10:03 AM

More reasons for me to think
They’re keeping only a couple of ss models only!

Uppersouth · 3 April 2019, 10:05 AM

These are great times, top of the cycle. However, there will be discounts. Maybe not today, but down the road there will be AD’s that need to unload some inventory. Just a reality of retail.

RJK · 3 April 2019, 10:43 AM

Isn’t it up to the AD to set their price as long as it’s not above MSRP?

tpool · 3 April 2019, 11:12 AM

Quote:

Originally Posted by RJK

Isn’t it up to the AD to set their price as long as it’s not above MSRP?

Yes, but the ADs are very jittery now since so many are losing the brand. The wording was strong from Rolex in all caps. Some will still discount probably & run the risk of getting caught. I just can’t see those overpriced PM models moving without some incentive. IMO

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tudorbaja27 · 3 April 2019, 11:14 AM

Quote:

Originally Posted by RJK

Isn’t it up to the AD to set their price as long as it’s not above MSRP?

I would think so. It is not legal for a manufacturer to set retailer's price. The manufacturer, can however, refrain from using that retailer.

The key word is "suggested." A dealer is free to set the retail price of the products it sells. A dealer can set the price at the MSRP or at a different price, as long as the dealer comes to that decision on its own. However, the manufacturer can decide not to use distributors that do not adhere to its MSRP.

https://www.ftc.gov/tips-advice/comp...cturer-imposed

blada4life · 3 April 2019, 12:05 PM

I have a good relationship with the manager of that overseas location I presume you are speaking of, and he sounded very concerned. He did mention that he thinks In 6-8 months it’ll cool off and maybe they will be allowed again once the 2019 models start trickling in.

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Uga2007 · 3 April 2019, 12:09 PM

I was in Nassau a couple of weeks ago and they told me absolutely no discounts on any SS models.

**Edit - premature submit - Or any PM or TT or DJ. They wouldn’t budge on anything.

mgsooner · 3 April 2019, 12:10 PM

Is this Tudor as well or just Rolex?

brandog · 3 April 2019, 02:14 PM

They will never discontinue all their SS models. SS rolex's specifically the Sub is the heart of Rolex's DNA/History.

Also their #1 selling watch, the Datejust is stainless steel. Most of their client base cant afford or wont take the step up to PM watches either.

DoubleRJewelry · 3 April 2019, 02:15 PM

same here no discounts now smh!

WatchLurv · 3 April 2019, 02:34 PM

Yes theyre bringing prices back to MSRP. Wouldn't wonder if we one day see a premium on PM. 116508 Green is asking premium.

carlhaluss · 3 April 2019, 03:20 PM

Good!

Hogtown Fatty · 3 April 2019, 03:37 PM

Quote:

Originally Posted by brandog

Also their #1 selling watch, the Datejust is stainless steel. Most of their client base cant afford or wont take the step up to PM watches either.

This is something I've been wondering about... why do most people buy a Rolex? Is it to help perpetuate some sort of image (in other words, as a status symbol, as some do with cars; Mercedes B-class = DJ, still gives the logo/image, at fraction of the cost of a flagship model (S-class/DD)) or are they just folks who've worked hard to buy "the best" watch, which thanks to Rolexes brilliant marketing over the years has lead many to believe is made by them? Maybe some combination of the two. I also wonder if most Rolex buyers are one-time buyers who wear the watch their entire life? I know that's not the case here and this forum is obviously an exception not accounting for the majority of the Rolex-buying contingent in the world. Genuinely curious about the demographic. Being a kid of the 90's/2000's, I always thought of Rolex as a luxury brand, not the tool watch brand it was in previous decades. I'm aware of the history and original intents for the various designs, but feel that all happens to be mostly a novelty today helped to perpetuate brand image and worth more than anything.

Vivalas · 3 April 2019, 05:11 PM

I’ve been going to the Caribbean since 1997 on cruises (maybe 6 or 7 times) so been to most islands and nearly all the AD’s offered 5% off TT and 10% off full gold, so that’s a big change. As the islands are tax and duty free, they will still be cheap, but bound to lose sales.

beshannon · 3 April 2019, 09:08 PM

Quote:

Originally Posted by brandrea

I’m glad to hear it.

Quote:

Originally Posted by carlhaluss

Good!

Completely agree and I am very happy about no discounts

Weinboyz · 3 April 2019, 09:35 PM

Quote:

Originally Posted by Uga2007

I was in Nassau a couple of weeks ago and they told me absolutely no discounts on any SS models.

**Edit - premature submit - Or any PM or TT or DJ. They wouldn’t budge on anything.

LOL, I was in Nassau about 2 months ago. They only had one Gold Daytona, a TT Yachtmaster II, one RG Yachtmaster, and a few DJ. When I asked about SS availability in the near future, or if there were any put away in the back, the sales rep laughed. I will say this, the sales rep was extremely nice and we talked for awhile. she said she couldn't remember the last time they had any SS models in stock.

NiceShirt · 3 April 2019, 09:43 PM

Quote:

Originally Posted by beshannon

Completely agree and I am very happy about no discounts

Why? Without discounts, what's to differentiate one AD from another?

beshannon · 3 April 2019, 09:49 PM

Quote:

Originally Posted by NiceShirt

Why? Without discounts, what's to differentiate one AD from another?

Service? Location? Selection? Knowledgeable staff?

Your question is flawed. Second hand sellers are selling watches at marked up prices. Why should an AD ever discount?

If you are shopping for a deal there are a lot of Walmart stores. High end luxury jewelry does not need to be discounted.

joli160 · 3 April 2019, 10:04 PM

Quote:

Originally Posted by RJK

Isn’t it up to the AD to set their price as long as it’s not above MSRP?

Even above, they are the owners of the merchandise after all and can do as they please

NiceShirt · 3 April 2019, 10:13 PM

Quote:

Originally Posted by beshannon

Service? Location? Selection? Knowledgeable staff?

Your question is flawed. Second hand sellers are selling watches at marked up prices. Why should an AD ever discount?

If you are shopping for a deal there are a lot of Walmart stores. High end luxury jewelry does not need to be discounted.

What service do AD's provide other than sizing bracelets? Location? there are 5 AD's within 30 minutes of me. Selection? No one has SS models anyway; and every AD has offered to order me any PM piece. Knowledgeable staff? Customers know more than sales associates thanks to the internet.

Why is my question flawed? No discounts on SS is obviously a function of demand. But what about PM and two tone or ugly dialed DJ's?

Luxury goods are precisely the goods that should be discounted. They commodified elastic goods with high margins that are not necessities.

beshannon · 3 April 2019, 10:15 PM

Quote:

Originally Posted by NiceShirt

Luxury goods are precisely the goods that should be discounted. They commodified elastic goods with high margins that are not necessities.

And yet the stainless steel watch demand would indicate otherwise.

NiceShirt · 3 April 2019, 10:29 PM

Quote:

Originally Posted by beshannon

And yet the stainless steel watch demand would indicate otherwise.

The price of SS models just happen to currently sit in the inelastic part of the demand curve. If they cost $1m dollars, do you think that would still be the case? As little as 4 years ago discounts were available on SS models. During the financial crisis, SS Daytonas were put in AD show cases.

aphil · 3 April 2019, 10:32 PM

Quote:

Originally Posted by ap1

No more pm for me I guess. Except for Tylenol

this

MSchott · 3 April 2019, 10:43 PM

Quote:

Originally Posted by NiceShirt

What service do AD's provide other than sizing bracelets? Location? there are 5 AD's within 30 minutes of me. Selection? No one has SS models anyway; and every AD has offered to order me any PM piece. Knowledgeable staff? Customers know more than sales associates thanks to the internet.

Why is my question flawed? No discounts on SS is obviously a function of demand. But what about PM and two tone or ugly dialed DJ's?

Luxury goods are precisely the goods that should be discounted. They commodified elastic goods with high margins that are not necessities.

AD’s put up huge money to place stock orders. And most buyers are not as savvy as you think. We are the exception not the rule.

3 April 2019, 08:54 AM	#3
inadeje 2024 Pledge Member Join Date: Jan 2013 Location: Miami Watch: me lose count. Posts: 5,568	This may sound like a conspiracy but, the renaissance of Tudor and, the parallel branding, may have Rolex moving upmarket and away from basic steel sports models. The niche of the blro, batman, move to jubilee on those models. Elimination of “basic” black dial variants. All the signs are there, Rolex is basically demonstrating its intent but, we don’t want to see it. Two tier branding: basic watches = tudor, niche and special watches = rolex __________________ ♛ 116689 ♛ 116500LN Blk ♛ 116500LN Wht ♛ Sky Dweller 326934-003 ♛ 126710BLNR ♛ 126710BLRO - ♛ 126610LV ♛ 16520 ♛ 16523 ♛ 16610 ♛ 5513 Birth Year - ✠ Patek Philippe 5980/1A-001 - AP 26331ST Panda - Panerai Fiddy 127, Bronzo 671, 687, 111, Ω Speedmaster 1957 Broad Arrow, Daniel Roth Endurer Chronosprint, Cartier Santos XL - ✿ Tudor Black Bay 58 Bronze M79012M, Montblanc TimeWalker Chrono 41

3 April 2019, 10:03 AM	#7
DoctorA "TRF" Member Join Date: Oct 2017 Location: USA Posts: 6,523	More reasons for me to think They’re keeping only a couple of ss models only! __________________ Wear the watch you like, not the one they tell you to wear!

3 April 2019, 10:05 AM	#8
Uppersouth "TRF" Member Join Date: Apr 2017 Real Name: Lee Location: Kentucky Watch: SWISS Posts: 1,533	These are great times, top of the cycle. However, there will be discounts. Maybe not today, but down the road there will be AD’s that need to unload some inventory. Just a reality of retail. __________________ Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. -ROBERT FROST

3 April 2019, 10:43 AM	#9
RJK "TRF" Member Join Date: May 2011 Real Name: Rob Location: NCR Watch: Out for that tree! Posts: 285	Isn’t it up to the AD to set their price as long as it’s not above MSRP? __________________ "The body will never go where the mind has never been" Rolex SD 126600, Seiko Golden Tuna SBBN 040, PAM 579, JLC Master Compressor Diving Chrono GMT NS in Yellow, DSSD, Sinn U1000S, Doxa T-Graph, Doxa 750 Caribbean, PAM 190 "8-Days", PAM 162,TT DJ (Left to me by Dad)

3 April 2019, 03:20 PM	#18
carlhaluss "TRF" Member Join Date: Jan 2008 Real Name: Carl Location: Vancouver, Canada Watch: Rolex Explorer 1 Posts: 1,780	Good! __________________ Those who possess a sense of entitlement are seldom satisfied.

3 April 2019, 08:37 AM	#1
tpool "TRF" Member Join Date: Oct 2018 Location: USA Posts: 427	AD Discount Update One of my favorite ADs in the Caribbean sent word today as of April 1st no discounts on any Rolex unless discontinued. Prior to April it was 5% for TT & 10% for PM. Prior to 9/30/18 it was 5% SS, 10% TT, 15% PM. This came directly from Rolex. Sent from my iPhone using Tapatalk

3 April 2019, 08:41 AM	#2
904VT "TRF" Member Join Date: Jun 2016 Location: USA Watch: All Rolex Posts: 6,976	If Rolex is saying no discounts on PM, they are truly trying to kill the SS market.

3 April 2019, 09:39 AM	#4
blada4life "TRF" Member Join Date: Jan 2014 Location: USA Posts: 1,036	LOL i just posted this on Sunday and everyone accused me of an April Fools joke

3 April 2019, 09:44 AM	#5
brandrea 2024 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 73,885	I’m glad to hear it.

3 April 2019, 09:47 AM	#6
ap1 2024 Pledge Member Join Date: Mar 2013 Location: usa Posts: 19,072	No more pm for me I guess. Except for Tylenol

3 April 2019, 12:05 PM	#12
blada4life "TRF" Member Join Date: Jan 2014 Location: USA Posts: 1,036	I have a good relationship with the manager of that overseas location I presume you are speaking of, and he sounded very concerned. He did mention that he thinks In 6-8 months it’ll cool off and maybe they will be allowed again once the 2019 models start trickling in. Sent from my iPhone using Tapatalk

3 April 2019, 12:09 PM	#13
Uga2007 "TRF" Member Join Date: Jan 2019 Real Name: Evan Location: Atlanta Watch: DSSD D-BLUE Posts: 203	I was in Nassau a couple of weeks ago and they told me absolutely no discounts on any SS models. **Edit - premature submit - Or any PM or TT or DJ. They wouldn’t budge on anything.

3 April 2019, 12:10 PM	#14
mgsooner "TRF" Member Join Date: Oct 2018 Real Name: Matthew Location: Tulsa, OK, USA Posts: 1,909	Is this Tudor as well or just Rolex?

3 April 2019, 02:14 PM	#15
brandog Banned Join Date: Dec 2013 Location: New York Posts: 370	They will never discontinue all their SS models. SS rolex's specifically the Sub is the heart of Rolex's DNA/History. Also their #1 selling watch, the Datejust is stainless steel. Most of their client base cant afford or wont take the step up to PM watches either.

3 April 2019, 02:15 PM	#16
DoubleRJewelry Banned Join Date: Apr 2019 Location: PA Posts: 15	same here no discounts now smh!

3 April 2019, 02:34 PM	#17
WatchLurv Banned Join Date: Jul 2018 Location: Moon Watch: Swiss Posts: 2,270	Yes theyre bringing prices back to MSRP. Wouldn't wonder if we one day see a premium on PM. 116508 Green is asking premium.

3 April 2019, 05:11 PM	#20
Vivalas "TRF" Member Join Date: Jun 2013 Real Name: Stephen Location: UK Watch: AP Posts: 2,532	I’ve been going to the Caribbean since 1997 on cruises (maybe 6 or 7 times) so been to most islands and nearly all the AD’s offered 5% off TT and 10% off full gold, so that’s a big change. As the islands are tax and duty free, they will still be cheap, but bound to lose sales.

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