The 20k USD GMT II

[Gharddog03]

18-20k and they won’t last long!

[123Blueface]

Originally Posted by Gharddog03

18-20k and they won’t last long!

Build it and they will come.

[BLACKHORSE 6]

Originally Posted by _speedmaster_

They're already doing themselves a disservice by severely restricting supply and forcing customers to wait 4-5 years for a watch...or pay thousands in premiums from "trusted" sellers.

They didn't make a name for themselves by making unobtainable watches that cost near $10k.

I agree, but I’m also sure that Rolex has done the market research and are looking at data that we don’t have access to. They aren’t guessing at this.

[travisb]

I wouldn't even consider it at 20k.
SS Daytonas are commanding 20k in the secondary market and the Pepsi will not be as popular in my opinion. I'm sure they'll have a hefty premium in the beginning though. Just my

[enjoythemusic]

Just toss a Bitcoin or two at it and it's yours.

[Rrpdc]

Originally Posted by Lordofrolex

I guarantee DavidSW who will probably have the first one for sale on the forums. Sells it somewhere between 18K-22K.

It happened with the Daytona C.

I agree but think 15k range. Amazing how that them.

[_speedmaster_]

Originally Posted by BLACKHORSE 6

I agree, but I’m also sure that Rolex has done the market research and are looking at data that we don’t have access to. They aren’t guessing at this.

I agree. They're smart enough to do their due diligence. But, just because they do their homework doesn't make it a good strategy.

[mobster600]

If the SS Pepsi gets to 20k.....that’s probably going to cost more then a used WG Pepsi.....lol.....also that’s 2x over MSRP LOL

[_speedmaster_]

Having 4 year waitlists and empty AD display cases for a normal, non-exclusive watch is asinine.
Or, maybe I'm missing something. Maybe this is the next ingenious marketing strategy of our time.
Maybe BMW or Porsche should start doing this.
You want a Macan base model? There's a 4 year waitlist. You want a GTS?? Hahaha. Sir, that list is so long we aren't even taking names.

[Rolex addict]

Meh, I’m glad I bought a new bicycle.

[lecorsaire]

If this were to happen the only thing it would accomplish is even higher GM prices. You don’t get it. These watches are relatively price inelastic. People already pay $20k for Daytonas. I can guarantee that most people would be even more pissed off if retail prices were the current market prices.

[oldman2005]

Originally Posted by Rolex addict

Meh, I’m glad I bought a new bicycle.

To me that's a much better investment

[brandrea]

I think there’s a sweet spot for Stainless Steel prices And Rolex has positioned their product competitively compared to other brands.

[Jayhawks]

What are the best guesses for where this will settle in 18 months? BLNR territory?

[FTX I]

Originally Posted by springer

Not a chance and won't even be close -not even in the gray market.

^This.

[_speedmaster_]

Few people pay $20k for Daytonas.
You can't artificially drive in demand/price for a product without consequence. $15k SS GMTs are encroaching on AP RO territory. A PM Moser or Breguet can be had for that price. I can buy a FPJ Bleu for the price of a SS Daytona. These aren't flattering matchups for Rolex. Customers, especially luxury watch customers, aren't stupid. Rolex need to be careful, they are driving customers into the hands of competition.

[lecorsaire]

Originally Posted by Jayhawks

What are the best guesses for where this will settle in 18 months? BLNR territory?

If things remain the same I believe the Pepsi will settle at $11-12k by that time with used ones close to retail around $10k. If they supply ADs like they did before the shortage we can expect lower prices.

[G.D.BeanCounter]

Originally Posted by Lordofrolex

I guarantee DavidSW who will probably have the first one for sale on the forums. Sells it somewhere between 18K-22K.

It happened with the Daytona C.

He already made a comment that the markup could be expected to put the price in the high teens. So, you are probably on point on both counts.

I would definitely not pay above $10K on this watch, tax included.

[lecorsaire]

Originally Posted by _speedmaster_

Few people pay $20k for Daytonas.
You can't artificially drive in demand/price for a product without consequence. $15k SS GMTs are encroaching on AP RO territory. A PM Moser or Breguet can be had for that price. I can buy a FPJ Bleu for the price of a SS Daytona. These aren't flattering matchups for Rolex. Customers, especially luxury watch customers, aren't stupid. Rolex need to be careful, they are driving customers into the hands of competition.

You underestimate the Rolex appeal. Yes, not everyone will want to pay $20k when they know the watch is $12.5k but if retail was $20k people would pay it and Patek and the others would raise their prices to remain above Rolex. Look at the vintage market. By this logic nobody would buy beat up red 1680s, DRSDs, 6542s for tens of thousands when they could buy a much higher quality watch. All of these coveted vintage watches are inferior to any modern haute horlogerie watch is terms of movement and finishing and construction quality. Look at how flimsy these old bracelets are.

And I know what you can get for this money from anyone who is not Patek, AP or Rolex. My dad has a gorgeous 36mm 18k YG Breguet Marine with bracelet and modified JLC calibre that he paid $30k retail for. This same watch now out of production can be had in mint condition in the mid 10s.

[AK797]

A price rise of 10-15% would be reasonable now, but without a supply change the greys will just pass it on, as they are on the Nautilus, and not much will change other than some demand will fall as some are priced out, but it won't be many if they think grey prices will still be much higher. At least a price rise means more money in Rolex's hands than the greys.