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Loalq · 23 March 2018, 05:08 AM

Hi all
Given the current state of things with those impossible waiting lists and growing frustration from buyers it still amazes me that Rolex wont increase the price of the GMT massively to curb demand. Cant offer any detailed sensitivity study on it but id say 20k USD for the new Pepsi and they'd still be able to sell them all while not making it insanely hard and annoying to procure.

What do you think? Would a pricelist of 20k put you off from buying a Pepsi?

watchwatcher · 23 March 2018, 05:09 AM

Yes. Yes it would. Especially since I already own one.

Seriously, for 20k, I'm thinking PM.

Kiddodoc · 23 March 2018, 05:09 AM

Made a mistake, thought you were talking about the WG GMT. I would not pay 20 K for a SS watch.

dave023 · 23 March 2018, 05:11 AM

You can get what you want from a grey dealer...especially if willing to pay 20K for a steel GMT

123Blueface · 23 March 2018, 05:12 AM

Quote:

Originally Posted by Loalq

Hi all
Given the current state of things with those impossible waiting lists and growing frustration from buyers it still amazes me that Rolex wont increase the price of the GMT massively to curb demand. Cant offer any detailed sensitivity study on it but id say 20k USD for the new Pepsi and they'd still be able to sell them all while not making it insanely hard and annoying to procure.

What do you think? Would a pricelist of 20k put you off from buying a Pepsi?

Then folks would pay $30,000.

Joking aside, the number of people willing to pay that price is limited overall. Rolex would do themselves a tremendous disservice to overprice a watch in that manner. The industry is quite competitive and getting smaller.

Uhtred59 · 23 March 2018, 05:12 AM

Would make the wait shorter.

doboy007 · 23 March 2018, 05:13 AM

Hell no I wouldn't pay $20K for that watch. I would rather pay $20K for white Daytona.

Chiboy · 23 March 2018, 05:14 AM

I'd guess $20k is too high, since WG GMTs were selling in the low 20s. But $12k would probably work for them. I too can't believe they aren't planning a big across the board price increase, well, at least for SS.

PaTheCat · 23 March 2018, 05:15 AM

Honestly, i would wait for the right time. its not going anywhere.. I would go for MSRP. I'm happy this pepsi came out, looking forward to have them in 2-3 years..

Carry The Interest · 23 March 2018, 05:15 AM

I like the watch a lot. I put my name down on the list with my AD. That being said, I will not pay a dollar more than MSRP + tax for this one...

Crazy to think that the trending price for this thing will be that close to the current grey prices for a Daytona (which would imply a higher % premium over list MSRP) and in excess of grey prices for SS Sky Dwellers.

_speedmaster_ · 23 March 2018, 05:15 AM

Quote:

Originally Posted by 123Blueface

Then folks would pay $30,000.

Joking aside, the number of people willing to pay that price is limited overall. Rolex would do themselves a tremendous disservice to overprice a watch in that manner. The industry is quite competitive and getting smaller.

They're already doing themselves a disservice by severely restricting supply and forcing customers to wait 4-5 years for a watch...or pay thousands in premiums from "trusted" sellers.

They didn't make a name for themselves by making unobtainable watches that cost near $10k.

jrs146 · 23 March 2018, 05:17 AM

The price will be set by the first gray dealer and what he decides to list it at. My guess is less than 20k for the first one. BUT, if supply remains low it wouldn't surprise me to see them move up to close to that. It looks like the Daytona just cracked 20K.

Loalq · 23 March 2018, 05:17 AM

I understand that, but grey doesn't make money for Rolex itself. Im sure they are well aware of resale prices of their watches, but the fact that they do nothing to turn the extra revenue to them is still..odd...

ArtNouveau · 23 March 2018, 05:19 AM

I think people are seriously overestimating what the early adopter premium might be for the SS Pepsi GMT. I can see greys selling for maybe $11-12K early on but I'd be really shocked to see $20K.
And no I don't think it would be wise for Rolex to ask that for them.

123Blueface · 23 March 2018, 05:25 AM

Quote:

Originally Posted by _speedmaster_

They're already doing themselves a disservice by severely restricting supply and forcing customers to wait 4-5 years for a watch...or pay thousands in premiums from "trusted" sellers.

They didn't make a name for themselves by making unobtainable watches that cost near $10k.

Very true.

101031-28 · 23 March 2018, 05:28 AM

Ok in the 10-12k range but 20k definitely would put me off.

springer · 23 March 2018, 05:29 AM

Quote:

Originally Posted by Loalq

Hi all
Given the current state of things with those impossible waiting lists and growing frustration from buyers it still amazes me that Rolex wont increase the price of the GMT massively to curb demand. Cant offer any detailed sensitivity study on it but id say 20k USD for the new Pepsi and they'd still be able to sell them all while not making it insanely hard and annoying to procure.

What do you think? Would a pricelist of 20k put you off from buying a Pepsi?

Not a chance and won't even be close -not even in the gray market.

Trystero · 23 March 2018, 05:30 AM

For 20K I'd rather keep saving for a full PM GMT.

Wcdhtwn · 23 March 2018, 05:34 AM

$20,000 for a SS Rolex is Patek, Lange, FPJ, and a few others territory. I’d choose one of those. Especially since I have two SS Rolexes, a GMT I bought for under $8K (Caribbean) and a SD43 I bought at retail.

I’d never pay $12,000 more for the SS BLRO GMT than my LN. jubilee... whoopee. New movement, OK but it isn’t $12,000 better than the movement I have now.

Sent from my iPhone using Tapatalk

JParm · 23 March 2018, 05:36 AM

If you're at 20k for the SS version, you might as well buy the PM BLRO, as I'm sure those will go down to the 22-23k range.

jfmiii · 23 March 2018, 05:36 AM

Quote:

Originally Posted by springer

Not a chance and won't even be close -not even in the gray market.

this.

and they'd sell less SS watches at $20k list than they did WG at $38k.

sensui · 23 March 2018, 05:39 AM

Quote:

Originally Posted by springer

Not a chance and won't even be close -not even in the gray market.

Agreed. Rolex knows their market very well and prices things accordingly. They want the mystique/prestige and they always want demand to outdo supply if possible at this point.....but they won't get to these price levels because they know they'd be competing with Patek/AP/Vacheron at that point....and that's not the space they play at.

Lordofrolex · 23 March 2018, 05:40 AM

I guarantee DavidSW who will probably have the first one for sale on the forums. Sells it somewhere between 18K-22K.

It happened with the Daytona C.

Rashid.bk · 23 March 2018, 05:41 AM

I wouldn't even consider it. I want a Daytona more and won't pay the cartoon prices for that one.

SeaAndSky · 23 March 2018, 05:41 AM

Quote:

Originally Posted by kiddodoc

Made a mistake, thought you were talking about the WG GMT. I would not pay 20 K for a SS watch.

Same here. My parents didn’t raise a fool.

Skyrider01 · 23 March 2018, 06:39 AM

I would never pay more than double for any watch! If it's a grail piece which is hard to obtain, I might go 10% above MSRP. But $20,000 for a SS Rolex? No way! Besides, at that price point, I would rather get an AP, Patek or F.P Journe to name a few.

henrylee · 23 March 2018, 06:44 AM

In all seriousness even 9k is a bit overpriced compared to likes of Tudor.

dhknola · 23 March 2018, 06:49 AM

How bad were the ceramic daytona's when they first hit GM/fleabay? I think these will be 18-20k and take at least a year to get to 15k-ish

Lime · 23 March 2018, 06:51 AM

we will see when the first posts hit the for sale section

Al1969 · 23 March 2018, 06:55 AM

$20K for a SS Watch?!! Are we talking dollars? No way I’d pay that much for a SS piece.
However, others may be willing to pay the steep premium. I’d pass at the price point.

23 March 2018, 05:08 AM	#1
Loalq "TRF" Member Join Date: Mar 2018 Location: Singapore Posts: 14	The 20k USD GMT II Hi all Given the current state of things with those impossible waiting lists and growing frustration from buyers it still amazes me that Rolex wont increase the price of the GMT massively to curb demand. Cant offer any detailed sensitivity study on it but id say 20k USD for the new Pepsi and they'd still be able to sell them all while not making it insanely hard and annoying to procure. What do you think? Would a pricelist of 20k put you off from buying a Pepsi?

23 March 2018, 05:12 AM	#6
Uhtred59 "TRF" Member Join Date: Jun 2017 Real Name: Ken Location: Europa Watch: 216570 Posts: 693	Would make the wait shorter. __________________ "My center is yielding, my right is retreating. Excellent situation, I am attacking" Ferdinand Foch

23 March 2018, 05:14 AM	#8
Chiboy "TRF" Member Join Date: Aug 2016 Location: Chicago Watch: Daytona Posts: 5,380	I'd guess $20k is too high, since WG GMTs were selling in the low 20s. But $12k would probably work for them. I too can't believe they aren't planning a big across the board price increase, well, at least for SS. __________________ Datejust w/black Tapestry dial (1985) / Daytona (2016)

23 March 2018, 05:17 AM	#12
jrs146 "TRF" Member Join Date: Aug 2011 Real Name: Josh Location: Lost in time Watch: Me Nae Nae Posts: 9,821	The price will be set by the first gray dealer and what he decides to list it at. My guess is less than 20k for the first one. BUT, if supply remains low it wouldn't surprise me to see them move up to close to that. It looks like the Daytona just cracked 20K. __________________ "Sometimes the songs that we hear are just songs of our own." -Jerome J. Garcia, Robert C. Hunter

23 March 2018, 05:28 AM	#16
101031-28 "TRF" Member Join Date: Jul 2009 Location: USA Watch: 1665 Posts: 4,741	Ok in the 10-12k range but 20k definitely would put me off. __________________ He could not just wear a watch. It had to be a Rolex. Ian Fleming

23 March 2018, 05:09 AM	#2
watchwatcher "TRF" Member Join Date: Jan 2009 Real Name: Larry Location: Kentucky Watch: Yes Posts: 34,479	Yes. Yes it would. Especially since I already own one. Seriously, for 20k, I'm thinking PM.

23 March 2018, 05:09 AM	#3
Kiddodoc 2024 Pledge Member Join Date: May 2009 Real Name: Rick Location: Texas Watch: 15 and counting! Posts: 3,474	Made a mistake, thought you were talking about the WG GMT. I would not pay 20 K for a SS watch.

23 March 2018, 05:11 AM	#4
dave023 "TRF" Member Join Date: Nov 2016 Real Name: David Location: Home Watch: Classics Posts: 773	You can get what you want from a grey dealer...especially if willing to pay 20K for a steel GMT

23 March 2018, 05:13 AM	#7
doboy007 "TRF" Member Join Date: Oct 2017 Location: SD, CA Watch: BLNR/LVc/SkyD/ND41 Posts: 2,519	Hell no I wouldn't pay $20K for that watch. I would rather pay $20K for white Daytona.

23 March 2018, 05:15 AM	#9
PaTheCat "TRF" Member Join Date: Mar 2017 Real Name: Patrick Location: Carlsbad, NM Watch: GMT-SUB-MIL-PAM159 Posts: 38	Honestly, i would wait for the right time. its not going anywhere.. I would go for MSRP. I'm happy this pepsi came out, looking forward to have them in 2-3 years..

23 March 2018, 05:15 AM	#10
Carry The Interest "TRF" Member Join Date: Feb 2018 Location: LA Watch: RLX, ALS Posts: 3,410	I like the watch a lot. I put my name down on the list with my AD. That being said, I will not pay a dollar more than MSRP + tax for this one... Crazy to think that the trending price for this thing will be that close to the current grey prices for a Daytona (which would imply a higher % premium over list MSRP) and in excess of grey prices for SS Sky Dwellers.

23 March 2018, 05:19 AM	#14
ArtNouveau 2024 Pledge Member Join Date: Jan 2013 Location: NWA, USA Watch: BLRO/Daytona/OP41s Posts: 4,950	I think people are seriously overestimating what the early adopter premium might be for the SS Pepsi GMT. I can see greys selling for maybe $11-12K early on but I'd be really shocked to see $20K. And no I don't think it would be wise for Rolex to ask that for them.

23 March 2018, 05:30 AM	#18
Trystero "TRF" Member Join Date: Nov 2017 Location: California Watch: 116710LN Posts: 70	For 20K I'd rather keep saving for a full PM GMT.

23 March 2018, 05:34 AM	#19
Wcdhtwn "TRF" Member Join Date: Aug 2015 Location: Houston Watch: SkyD, SD43, GMT2 Posts: 4,975	$20,000 for a SS Rolex is Patek, Lange, FPJ, and a few others territory. I’d choose one of those. Especially since I have two SS Rolexes, a GMT I bought for under $8K (Caribbean) and a SD43 I bought at retail. I’d never pay $12,000 more for the SS BLRO GMT than my LN. jubilee... whoopee. New movement, OK but it isn’t $12,000 better than the movement I have now. Sent from my iPhone using Tapatalk

23 March 2018, 05:36 AM	#20
JParm 2024 ROLEX DATEJUST41 Pledge Member Join Date: Aug 2010 Location: NorCal Watch: Yes! Posts: 6,556	If you're at 20k for the SS version, you might as well buy the PM BLRO, as I'm sure those will go down to the 22-23k range. __________________

23 March 2018, 05:40 AM	#23
Lordofrolex "TRF" Member Join Date: Sep 2015 Real Name: Brandon Location: Los Angeles, CA Watch: Yes Please! Posts: 6,690	I guarantee DavidSW who will probably have the first one for sale on the forums. Sells it somewhere between 18K-22K. It happened with the Daytona C. __________________ Rolex GMT Master II 116710LN Panerai PAM 359 Audemars Piguet RO 15300OR Follow me on Instagram: @b_jakobovich

23 March 2018, 05:41 AM	#24
Rashid.bk "TRF" Member Join Date: Jan 2009 Location: Dallas Watch: 12800ft = 3900m Posts: 11,172	I wouldn't even consider it. I want a Daytona more and won't pay the cartoon prices for that one.

23 March 2018, 06:39 AM	#26
Skyrider01 2024 Pledge Member Join Date: Oct 2014 Location: Florida/Canada Posts: 1,278	I would never pay more than double for any watch! If it's a grail piece which is hard to obtain, I might go 10% above MSRP. But $20,000 for a SS Rolex? No way! Besides, at that price point, I would rather get an AP, Patek or F.P Journe to name a few.

23 March 2018, 06:44 AM	#27
henrylee "TRF" Member Join Date: Jan 2011 Location: Socal/LA Watch: 116610LN Ceramic Posts: 3,214	In all seriousness even 9k is a bit overpriced compared to likes of Tudor. __________________ ♛ Sub 116610LN 2011 ♛ GMT 126710BLNR 2021 ♛ GMT 126711CHNR 2020 ♛ Datejust 16233 X-series 1993 Ω Speedmaster Mitsukoshi 2019 č Cartier Tank w5200025 2021

23 March 2018, 06:49 AM	#28
dhknola "TRF" Member Join Date: Dec 2017 Location: New Orleans Posts: 1,153	How bad were the ceramic daytona's when they first hit GM/fleabay? I think these will be 18-20k and take at least a year to get to 15k-ish

23 March 2018, 06:51 AM	#29
Lime "TRF" Member Join Date: Oct 2013 Location: Canada Watch: Rolex, JLC, etc Posts: 354	we will see when the first posts hit the for sale section

23 March 2018, 06:55 AM	#30
Al1969 2024 Pledge Member Join Date: May 2008 Location: New Jersey Posts: 6,601	$20K for a SS Watch?!! Are we talking dollars? No way I’d pay that much for a SS piece. However, others may be willing to pay the steep premium. I’d pass at the price point. __________________ WG SUB-116719 GMT MASTER II 126719

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