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Watch This · 6 November 2016, 04:23 AM

Curious. The history of Rolex with co-branded dials goes way back and is well documented. Tiffany & Co. is but one example. Do any retailers still sell co-branded Rolex? Does Rolex still permit this? Experts please chime in. Thanks.

(Bamford is NOT what I had in mind)

Meme-Dweller · 6 November 2016, 05:30 AM

Bamford is disgusting and we do not speak about them out of respect to our hobby.

the0thrdude · 6 November 2016, 05:31 AM

The COMEX dial is one that comes to mind...

sergenubretsuisse · 6 November 2016, 05:33 AM

COMEX on dial now made or only vintage? I think only vintage dial

sergenubretsuisse · 6 November 2016, 05:34 AM

Many guy make black Rolex custom put name on dial but I do not think Rolex give permission

AJMarcus · 6 November 2016, 05:46 AM

Quote:

Originally Posted by 6R15

Bamford is disgusting and we do not speak about them out of respect to our hobby.

Very well said Sir

KrismanX · 6 November 2016, 06:13 AM

Lol @ bamford responses... Something tells me the co-branded is a thing of the past. Tiffany, COMEX and PANAM are the last ones I can think of.

DeeTee · 6 November 2016, 06:46 AM

There are DJ/DD with Royalty/Government seals in the past.

Flywheel · 6 November 2016, 07:36 AM

Co-breading is typically an attempt to raise the equity of both brands by showing a mutually beneficial value proposition where the two become greater than the sum of their parts. Rolex did this in the past, in a time when they were not the massive alpha brand they are today. Now that they sit atop the food chain, there's little value unless it were with an ultra-high authority brand. For insurance, NASA might send a man to Mars wearing a mechanical watch. (Not likely) But Rolex has done such a great job of distinguishing it's brand in this way, now it would have to be something truly remarkable to be worth while. Even James Cameron's project didn't make the dial moniker. Anything less would only dilute the massive equity they have created. Despite the tons of gold Rolex stores in its basement, the brand remains its greatest asset.

Kevin of Larchmont · 6 November 2016, 07:46 AM

Quote:

Originally Posted by Flywheel

Co-breading is typically an attempt to raise the equity of both brands by showing a mutually beneficial value proposition where the two become greater than the sum of their parts. Rolex did this in the past, in a time when they were not the massive alpha brand they are today. Now that they sit atop the food chain, there's little value unless it were with an ultra-high authority brand. For insurance, NASA might send a man to Mars wearing a mechanical watch. (Not likely) But Rolex has done such a great job of distinguishing it's brand in this way, now it would have to be something truly remarkable to be worth while. Even James Cameron's project didn't make the dial moniker. Anything less would only dilute the massive equity they have created. Despite the tons of gold Rolex stores in its basement, the brand remains its greatest asset.

Very concise and well said.

Muzz · 6 November 2016, 10:28 AM

Dominos pizza I believe is still doing it with Rolex.

6 November 2016, 04:23 AM	#1
Watch This Banned Join Date: Mar 2015 Location: In your head Watch: SS YMII Posts: 1,619	Co-Branding Question Curious. The history of Rolex with co-branded dials goes way back and is well documented. Tiffany & Co. is but one example. Do any retailers still sell co-branded Rolex? Does Rolex still permit this? Experts please chime in. Thanks. (Bamford is NOT what I had in mind)

6 November 2016, 05:30 AM	#2
Meme-Dweller Banned Join Date: May 2015 Location: TX Watch: Meme-Dweller Posts: 498	Bamford is disgusting and we do not speak about them out of respect to our hobby.

6 November 2016, 05:31 AM	#3
the0thrdude Banned Join Date: Jul 2015 Real Name: Chris Location: New York Watch: 16710,116300 Posts: 501	The COMEX dial is one that comes to mind...

6 November 2016, 05:33 AM	#4
sergenubretsuisse Banned Join Date: Oct 2016 Real Name: Serge Nubret Location: Zurich Watch: Rolex Sub 16800 Posts: 120	COMEX on dial now made or only vintage? I think only vintage dial

6 November 2016, 05:34 AM	#5
sergenubretsuisse Banned Join Date: Oct 2016 Real Name: Serge Nubret Location: Zurich Watch: Rolex Sub 16800 Posts: 120	Many guy make black Rolex custom put name on dial but I do not think Rolex give permission

6 November 2016, 06:13 AM	#7
KrismanX "TRF" Member Join Date: Nov 2014 Real Name: Kristofer Location: Los Angeles, CA Watch: my feet. Posts: 2,364	Lol @ bamford responses... Something tells me the co-branded is a thing of the past. Tiffany, COMEX and PANAM are the last ones I can think of.

6 November 2016, 06:46 AM	#8
DeeTee "TRF" Member Join Date: Dec 2014 Location: Los Angeles Watch: Netflix Posts: 3,977	There are DJ/DD with Royalty/Government seals in the past.

6 November 2016, 07:36 AM	#9
Flywheel "TRF" Member Join Date: Apr 2016 Location: Cleveland Posts: 628	Co-breading is typically an attempt to raise the equity of both brands by showing a mutually beneficial value proposition where the two become greater than the sum of their parts. Rolex did this in the past, in a time when they were not the massive alpha brand they are today. Now that they sit atop the food chain, there's little value unless it were with an ultra-high authority brand. For insurance, NASA might send a man to Mars wearing a mechanical watch. (Not likely) But Rolex has done such a great job of distinguishing it's brand in this way, now it would have to be something truly remarkable to be worth while. Even James Cameron's project didn't make the dial moniker. Anything less would only dilute the massive equity they have created. Despite the tons of gold Rolex stores in its basement, the brand remains its greatest asset.

6 November 2016, 10:28 AM	#11
Muzz "TRF" Member Join Date: Mar 2014 Real Name: Steve Location: TO CAD, HCMC VN Watch: MP 18946 Posts: 7,292	Dominos pizza I believe is still doing it with Rolex.

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