How are AD's making any money if there are no watches to sell?

[FirstF80InSpace]

Originally Posted by Devildog

https://www.rolexforums.com/showthread.php?t=631555

How do countries like Taiwan and Thailand outsell Canada?

[Bigkev]

Originally Posted by Jacobson

Plenty SS DJs and PM pieces for them to sell. DJs are big sellers.

Both of my Ad’s are short on good DJ’s too. A lot of women’s watches and two tones.


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[Jonesy2099]

Just to echo what’s being said here. There are other Rolex watches outside of the professional range. It must also be good for business to sell a Rolex as soon as it comes in. Also ADs might sell watches from other companies too.

[subtona]

PM sales are up.

[jps3b]

My AD only sells Rolex watches. The sales professionals are as frustrated as we the buyers are. Yes, most of the popular watches are sold before they hit the display case, but we shouldn’t take out our frustrations on them. I visit my AD about once every two weeks just to say hi. They are always very welcoming and always offer me refreshments. I noticed that even the popular PM pieces are hard to find now days.

It doesn’t help that I live in West Los Angeles where everyone and their mother is wearing a high end time piece and most of them are Rolex’s. This afternoon, I was at Botega Louie’s restaurant in Downtown L. A. The gentleman in front of me at the hostess desk was wearing a Nautilus 5712. The watch was beautiful. I usually try to comment on people’s time pieces, but the opportunity didn’t present itself. I was wearing my 116619

[jonnyz1245]

Originally Posted by Fleetlord

Rolex is limiting distribution on certain references.

SS sports sales are UP this year over last year which were up over the year before at 3 AD's(two of which are multi store chains who do a LOT of business) I know of so kind of shoots your theory in the foot

They may not be making it into the cases but they are making it into inventory and being sold

[korneevy]

Originally Posted by FirstF80InSpace

How do countries like Taiwan and Thailand outsell Canada?

Both are regional tourist hotspots for Asians (inc. Chinese in Thailand that are everywhere now, Japanese everywhere in Taiwan etc) and Europeans (such as Russians in Thailand) - visitor numbers are huge, and a small % of them are wealthy and always buy a luxury item or two when overseas.

[WJGESQ]

Originally Posted by willbangor

Sold them all to greys so they've made their money and got rid of a load of date just crap to boot.

Absolutely.

[accountank2000]

Originally Posted by FirstF80InSpace

How do countries like Taiwan and Thailand outsell Canada?

Thailand has literally twice the population of Canada. Granted, a lot of the population are relatively poor. However, have you ever had a go at being a European or North American expat in Thailand? On a reasonable Western income you can live like a king. Accommodation, food and drink, utilities etc and socialising, leaves a massive surplus in the watch budget.

[DCGuy1965]

Interesting thread. Yes this subject has been discussed ad nauseum but this is a diverse way to approach the topic from the chosen angle. As for me I'm in the market for a PM so I'm liking the fact when I finally pull the trigger I can choose the metal, dial, size, discuss the price then order. All the ADs I've browsed including the small AD I love have told me ordering a PM is no problem at all. If in stock, 2 weeks and if not in stock, 4-6 weeks. Apparently Rolex understands a PM order is something you hop on right quick.

As for the SS "shortage" and how the ADs allocate I've got the perfect idea. I really enjoy watching the Black Friday videos and the chaos. Maybe the ADs can have their own version and let the customers go at it UFC style.......OK maybe not but it would be funny none the less.

[Devildog]

Originally Posted by FirstF80InSpace

How do countries like Taiwan and Thailand outsell Canada?

Because more Thais and Taiwanese can afford to buy, and want to buy, Rolex watches than Canadians do.

Its really that simple.

Have you been to Thailand or Taiwan? Whilst there is extreme poverty in both countries there is also extreme wealth.

[Devildog]

Originally Posted by Fleetlord

Rolex is limiting distribution on certain references.

I disagree with this.

Rolex is re-distributing supply globally, creating shortages in the more traditional markets such as the US. this in turn creates the illusion of Rolex "limiting distribution" among those who fail to see the bigger, global, picture. All of the available, factual, information supports this. Common sense supports this.

Rolex is currently selling more watches than ever before. It does not need to artificially create demand - the demand came first.

[Onikage]

The Internet Age and Watchnut Forums can't help much. We can't realistically expect Rolex to churn out 10x as many watches.. or however many will keep the display cases full in our watchnut hysteria.

[peterpl]

Originally Posted by FirstF80InSpace

How do countries like Taiwan and Thailand outsell Canada?

ALOT of wealth in these countries. You think because every cheapskate goes to Thailand for a cheapo holiday that the country doesnt have extemely rich and wealthy people.

You really need to educate yourself a lot more about the world.

[FirstF80InSpace]

Originally Posted by peterpl

ALOT of wealth in these countries. You think because every cheapskate goes to Thailand for a cheapo holiday that the country doesnt have extemely rich and wealthy people.

You really need to educate yourself a lot more about the world.

Whatever brah. Take a pill dude.

[nektar]

Women do not like much the ss watches. They buy TT. And us, the men, we go for a different ss model than a sport one.


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[Enoch]

Originally Posted by willbangor

Sold them all to greys so they've made their money and got rid of a load of date just crap to boot.

Why would you say that Datejust are crap

[Fleetlord]

Originally Posted by Devildog

I disagree with this.

Rolex is re-distributing supply globally, creating shortages in the more traditional markets such as the US. this in turn creates the illusion of Rolex "limiting distribution" among those who fail to see the bigger, global, picture. All of the available, factual, information supports this. Common sense supports this.

Rolex is currently selling more watches than ever before. It does not need to artificially create demand - the demand came first.

I read your previous thread on this and the evidence you submitted didn't PROVE anything, other than they have SOLD more watches, which I am in agreement with. Rolex has SOLD more watches.... But it didn't break down the sales by reference type either...and it was just in the UK. Maybe you can find something else out there.

Other luxury makers limit distribution of certain products and it is a commonly accepted practice....why the concept that Rolex, which is defined as a luxury brand as well, wouldn't dare limit distribution is myopic.

[037]

Originally Posted by Fleetlord

Other luxury makers limit distribution of certain products and it is a commonly accepted practice....why the concept that Rolex, which is defined as a luxury brand as well, wouldn't dare limit distribution is myopic.

Conversely, saying the only possible reason is limited distribution is also myopic.

[Fleetlord]

Originally Posted by 037

Conversely, saying the only possible reason is limited distribution is also myopic.

The other guys limit distribution it so why wouldn't ROLEX?

The luxury market is clear as can be on this.

Limiting distribution drives sales. Patek, AP, ROLEX...all off the charts in popularity.

Brands that overproduce and over distribute are in the gutter. Buybacks...brand erosion. Nasty stuff...

Of course, Limiting distribution isn't the sole reason that ROLEX dominates the market....but it is fueling the machine..

Rolex marketing is the most effective in the industry.

They make a great Product, at a great Price, Promote it like no other. Now they are controlling the Place more strategically than they have in the past...the result?

Sales inferno! 4P core marketing at it's finest. This is best practice stuff.

Why is this so difficult to fathom?? It can't be that offensive...

[037]

Originally Posted by Fleetlord

The other guys limit distribution it so why wouldn't ROLEX?

The luxury market is clear as can be on this.

Limiting distribution drives sales. Patek, AP, ROLEX...all off the charts in popularity.

Brands that overproduce and over distribute are in the gutter. Buybacks...brand erosion. Nasty stuff...

Sure, but there's no hard evidence of Rolex doing it. My local AD has received and sold MORE stainless models this year than last. Not less. More.

There's zero hard evidence that distribution is being limited by Rolex.

We can speculate this stuff all day long but until someone here shows hard, definitive evidence of what's going on, it's silly to draw conclusions based on nothing more than guesses.

Originally Posted by Fleetlord

Of course, Limiting distribution isn't the sole reason that ROLEX dominates the market....but it is fueling the machine..

Of course, but so is an improved world economy and those with money willing to spend it. There's still no hard evidence of limited distribution here, only higher demand and lower perceived supply.

Originally Posted by Fleetlord

Rolex marketing is the most effective in the industry.

They make a great Product, at a great Price, Promote it like no other. Now they are controlling the Place more strategically than they have in the past...the result?

Sales inferno! 4P core marketing at it's finest. This is best practice stuff.

Why is this so difficult to fathom?? It can't be that offensive...

You're going in circles here. No one is arguing against Rolex marketing.

[Fleetlord]

Originally Posted by 037

Sure, but there's no hard evidence of Rolex doing it. My local AD has received and sold MORE stainless models this year than last. Not less. More.

There's zero hard evidence that distribution is being limited by Rolex.

We can speculate this stuff all day long but until someone here shows hard, definitive evidence of what's going on, it's silly to draw conclusions based on nothing more than guesses.

I don't see how a dealer selling MORE SS watches disproves anything.

That's the point. To SELL MORE watches...across all their references..

I have heard this myself, especially regarding the LVC.

A small dealer I visited earlier this year told me that they sold 5X as many Hulks since they stopped getting them regularly.

Impossible!!!!!!!!!!!! Surely they can't sell MORE when they don't have ANY...

Well, in the past, when the LVC was in the case, it was a "meh" piece. Not sure if I like the color....oh, I'll think about it....blah blah blah.

Once that reference wasn't in the case anymore...FOMO sets in.

"Hey, where is the LVC"...."Oh, they are hard to get now".....

PUT ME ON THE LIST!!!!

So, rather than a "meh"...it's a SOLD piece. Watches that go on the list are SOLD more than when they were just lounging in the case...

[Fleetlord]

Originally Posted by 037

Sure, but there's no hard evidence of Rolex doing it. My local AD has received and sold MORE stainless models this year than last. Not less. More.

There's zero hard evidence that distribution is being limited by Rolex.

We can speculate this stuff all day long but until someone here shows hard, definitive evidence of what's going on, it's silly to draw conclusions based on nothing more than guesses.


Of course, but so is an improved world economy and those with money willing to spend it. There's still no hard evidence of limited distribution here, only higher demand and lower perceived supply.


You're going in circles here. No one is arguing against Rolex marketing.

There will NEVER be hard evidence of anything when it comes to ROLEX.

You know that, so why are you in search of it?

[037]

Originally Posted by Fleetlord

I don't see how a dealer selling MORE SS watches disproves anything.

It shoots a large hole in the argument that the distribution of SS watches is being limited. You've specifically said "limited distribution" dozens of times here yet there's no evidence of that actually happening.

Emptying the cases and changing perception isn't the same as limiting distribution.

Originally Posted by Fleetlord

There will NEVER be hard evidence of anything when it comes to ROLEX.

You know that, so why are you in search of it?

I'm not in search of anything, actually.

[Fleetlord]

Originally Posted by 037

It shoots a large hole in the argument that the distribution of SS watches is being limited. You've specifically said "limited distribution" dozens of times here yet there's no evidence of that actually happening.

Emptying the cases and changing perception isn't the same as limiting distribution.

There is no evidence that it isn't either...

We just know that they have sold more watches. Which I don't question.

[powerfunk]

Originally Posted by 123Blueface

They are doing just fine.
Before, took a while to sell inventory.
Now, inventory sells itself immediately.

At full price no less! Rolex is absolutely crushing it right now, but some people are bothered they can't have the watches they want, so they're regularly creating these, essentially, "Boy Rolex sure will be sorry!!!!" posts. Uh no they won't. Stating the opposite of the truth doesn't push the truth any closer to where you want it to be.

[casadecamporolex]

My AD says his Rolex business never better.
Every SS sport model essentially pre-sold, S/G Professionals sold at full price, strong PM demand, great turnover, less competition.....a combination of factors never seen before.
And they do get inventory regularly.
Here’s my take as a 45 year collector.
There is way more interest in Rolex than I’ve ever seen. The desire to own these new references has stirred up demand to the point of absurdity.
I wore a rare US Open Rolex hat while in Manhattan last month and was offered $200 by a guy who wanted to impress his friends.

[Fleetlord]

Is the SS Daytona supply limited because Rolex is restricting its distribution or is it because they can't make enough to meet demand?

It's been "difficult" to get through an AD for many years now....including the previous metal bezel...

So Rolex has just NEVER been able to make enough SS Daytona to meet demand?

There always seemed to be plenty of PM Daytonas around...I wonder why?

[Amazing]

I was in an AD last week and they don't have much stock apart from the DJs and some less desirable PM models. The only other watch brands they carry are Longines and Tissot. I got the impression they're taking a big hit.

[Devildog]

Originally Posted by Fleetlord

I read your previous thread on this and the evidence you submitted didn't PROVE anything, other than they have SOLD more watches, which I am in agreement with. Rolex has SOLD more watches.... But it didn't break down the sales by reference type either...and it was just in the UK. Maybe you can find something else out there.

Other luxury makers limit distribution of certain products and it is a commonly accepted practice....why the concept that Rolex, which is defined as a luxury brand as well, wouldn't dare limit distribution is myopic.

Here's the thing. At least I was able to provide something.

Yes, it was UK based. But it backs up everything I've been told by a) the owner of an AD chain and b) Rolex reps themselves.

Global sales are on the increase. That much is fact also.

Its not hard to understand that dividing 1,000 particular steel sports models between more distributors is going to result in less at certain distributors than previously.

There is zero evidence that Rolex is withholding supply and or limiting distribution.

The only thing you've presented is speculation.

And you're suggesting my stance is myopic?

Perhaps that tinfoil hat of yours has been a little on the tight side