AP price increase in Jan 2020

[Sg6067]

Originally Posted by SMD

I am not seeing any price increases in the US.

+1
Double checked a bunch of references (15500(st and or) 15450 15202 26315 26331 and 15710) no change today in the US.

[Timelessness]

Screenshot_2020-07-01 15500ST OO 1220ST 03 - Royal Oak Collection - Audemars Piguet.png

Website has been updated for SG prices.

[Token74]

No increases in the Uk as far as I can tell


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[Jutch]

Originally Posted by Token74

No increases in the Uk as far as I can tell


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That's right. I called one of the boutiques in London and they confirmed it for me.

[macrowatch]

Looks like Channel-mageddon double price hike only in Asia and non UK Europe then?

[Xerxes77]

Originally Posted by NYG1121

My next AP purchase will be in 2 years when these "price increase" models are trading for 40% off again in the used market. Just like old times. We will see how they get their clientele to spend that kind of money for a new one when that is the reality again. Market always dictates price.

I am agree with you.
AP it’s now in high demand because many customers accumulate many frustrations when they try to achieve a SS Rolex or a sport model Patek Philippe.
Unfortunately the seller of AP become very arrogant and try to copy colleagues from Patek or Rolex. I am a big fun of AP and most of my collection are AP.
I don’t know if it’s a good strategy for AP to move on from there customers and to try to force customer to buy 11.59 collection just to can have and a steel piece.
Also, to not forget that Rolex and Patek sport model sell it from long time on the second hand market with at least list price when AP till 5 month ago loose 20% in first 2 months after buy it. I know from my experience when I start to buy AP.
Even AP Jumbo the iconic Royal Oak last year was on grey market with only 5000€ more then list price.
It’s a wave now and AP try to maximize his profit and we can’t say anything because it’s a business for them for us it’s a passion.
BUT I personally if the market will set again and this wave will be gone I will buy AP only from grey market! Because I buy many watches from Boutique when I can to buy it from grey with 20% less same new unworn pieces because I remain let’s say stable and buy from my AD.(I remember when I buy my Diver 15710 from AD with 16000€ when on chrono24 are 13,5-14000€ new)
So now I discover that PP AD and Rolex AD was more fair play than my AD.
My PP AD give me the new Nautilus 5726 blue dial with no history after 9 months after they launched at Baselworld 2019.
And my Rolex AD give me a blue SkyDweller same without any history after one year. No need to buy nothing else.
This will be said I wish good luck to all of you to achieve your dreams pieces!
For me AP it’s in standby till they will come back with them foot on earth.

[macrowatch]

Originally Posted by Xerxes77

I am agree with you.
AP it’s now in high demand because many customers accumulate many frustrations when they try to achieve a SS Rolex or a sport model Patek Philippe.
Unfortunately the seller of AP become very arrogant and try to copy colleagues from Patek or Rolex. I am a big fun of AP and most of my collection are AP.
I don’t know if it’s a good strategy for AP to move on from there customers and to try to force customer to buy 11.59 collection just to can have and a steel piece.
Also, to not forget that Rolex and Patek sport model sell it from long time on the second hand market with at least list price when AP till 5 month ago loose 20% in first 2 months after buy it. I know from my experience when I start to buy AP.
Even AP Jumbo the iconic Royal Oak last year was on grey market with only 5000€ more then list price.
It’s a wave now and AP try to maximize his profit and we can’t say anything because it’s a business for them for us it’s a passion.
BUT I personally if the market will set again and this wave will be gone I will buy AP only from grey market! Because I buy many watches from Boutique when I can to buy it from grey with 20% less same new unworn pieces because I remain let’s say stable and buy from my AD.(I remember when I buy my Diver 15710 from AD with 16000€ when on chrono24 are 13,5-14000€ new)
So now I discover that PP AD and Rolex AD was more fair play than my AD.
My PP AD give me the new Nautilus 5726 blue dial with no history after 9 months after they launched at Baselworld 2019.
And my Rolex AD give me a blue SkyDweller same without any history after one year. No need to buy nothing else.
This will be said I wish good luck to all of you to achieve your dreams pieces!
For me AP it’s in standby till they will come back with them foot on earth.

I have the opposite problem as you! My long time Rolex AD is treating me horribly. AP botique treating me very well. Maybe the theme is new customers to build up book of business treated best!

[gregouille]

I just checked and I saw a price increase in France. 15450 is now 20800€ (before 19600€)
Same with pretty much all of them...

[Reign]

Originally Posted by gregouille

I just checked and I saw a price increase in France. 15450 is now 20800€ (before 19600€)
Same with pretty much all of them...

Had a look as well. Looks like you buy in Europe as a tourist (impossible these days) youll get the full VAT back and at current FX rates, save on US sales tax

[GreenLantern]

The US increase already happened this year. Early this year.

Some references experienced a significant increase.

Why would they increase twice in one year when normally it's done once every couple years? :)

[60sec]

Originally Posted by GreenLantern

The US increase already happened this year. Early this year.

Some references experienced a significant increase.

Why would they increase twice in one year when normally it's done once every couple years? :)

Did non-UK Europe and Asia have a price increase in January? If so, this would be their second increase this year.


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[Cheongster]

Originally Posted by 60sec

Did non-UK Europe and Asia have a price increase in January? If so, this would be their second increase this year.


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Yes, Asia had a price hike earlier in the year as well. A 15450 went from S$23k to S$27k and now S$28k with the most recent increase.

[Batmannr1]

Originally Posted by Batmannr1

5% i increase in the EU for the 15500ST. This one was introduced in 2019 for € 19.7k, now in 2020 € 20.7k.
2019 15400ST final price before discontinuation was € 17.9k
Hefty mark-ups.

After the price increase of the 1st of January, again at the 1st of July, second price rise in 2020 for the EU countries with the euro currency. € 22k (20% VAT incl.) for the 15500ST. Extra 6%.

[guanxi]

Helps to pay for the new magazine they are sending everyone via FedEx...

[GSDLover]

Do we get a pen too?

[guanxi]

Negative!

[gregouille]

Haha

[GSDLover]

Rats. I really want a pen.

[ramaarash]

Hi guys
Almost 6% price hike in Paris from yesterday