Timex - marketing message of “pretty good”?

[SS Oyster]

I received the below in my email, which made me scratch my head. Who is dreaming up these marketing messages?



It’s not that I expect Timex to tout superior quality to Rolex or greater hand finishing to Patek, but “pretty high standards” as the thing to remember?


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[themast]

Perhaps they were playing with words? Timex "Standard" collection??

Funny thing is that you talked about it on this forum, you spread the word, the advertising worked! (in a way)

[Watcheroo]

Originally Posted by themast

Perhaps they were playing with words? Timex "Standard" collection??

Yup, that’s how I read it. Clear reference to their standard collection, whatever that may be