The Brand Ambassador, does anyone care

[padi56]

Personally they do nothing for me but it must be great to be given the product and get paid for wearing the products.

[Brew]

I love Rolex. I don't have a clue who its ambassadors are, and I don't care.

I know of two recent ones for Tudor, but neither would move me to buy bath tissue, let alone a luxury watch.

[Harry-57]

If people who want to be sheep, want to be like their idols, and want what their idols have (or appear to have), then Rolex would be remiss not to exploit it. It's easy money.

Other people will please themselves. Which category we each fall into doesn't really make any difference. I don't know if Brand Ambassadors work. I expect Rolex knows. I don't need to know, Rolex do.

[mountainjogger]

Originally Posted by Fleetlord

Little to no impact on the WIS.

Some impact on the general public, but given the level of celebrity involved with some brands...compared with their insignificant market share...it does make one wonder if it's really effective.

Agreed.

[joli160]

Originally Posted by espanol

Personally, unpaid ambassadors carry more influence. One example, Philippe Dufour and his BLRO. What a compliment to Rolex that Dufour would purchase a contemporary Rolex (which is said to be his only one).

He got on the 'list' just like we all do, got the call, and bought it. I like that much more than brand product placement on golfers, tennis players, etc.

Yes very true, the biggest compliment Rolex received, but how many outside the community know about Mr. Dufour ?

[jimcameron]

Ask my wife. I don't listen to anyone. Including "Brand Ambassadors".

I do pay attention to Paige Spiranac however.

[Driver8]

As someone's already said on this thread, the brand ambassador has absolutely no influence on the true WIS whatsoever.

However, in the celebrity/social media obsessed 'rest-of-society' I'm sure they do bring the brand into the public eye a little more, meaning that those same celebrity/social media obsessed individuals want to be associated with that lifestyle.

The thing is, the wrong choice of brand ambassador can be quite a mistake. For example (and I'm making no judgement on the guy here myself - I'm just relaying comments I've seen on the IWC Facebook feed), IWC's hiring of the somewhat polarising Lewis Hamilton hasn't gone down well with more than a few IWC fans.

For me (as espanol said earlier here), unpaid ambassadors like Philippe Dufour who simply CHOOSE to wear a company's watches are far more complementary to the brand. But a (relatively speaking) obscure master watchmaker doesn't carry anywhere near the same weight in the eyes of the general public than a Roger Federer.

[espanol]

Originally Posted by joli160

Yes very true, the biggest compliment Rolex received, but how many outside the community know about Mr. Dufour ?

I was very clear to preface in saying this is of personal opinion. No doubt ambassadors carry more weight to the masses.

[rmlovett1]

It works and it’s needed, as one piece of the marketing pie for rolex and other major brands.
For me personally, no influence whatsoever.

[turkeysub93]

I think one has to ask...what came first? The chicken or the egg? Personally, I think Rolex already had a brand long before getting some big names as ambassadors. Rolex is very deliberate. I will leave with this...

"I'm going to go buy a Tag Heuer because Leonardo DiCaprio wears one" - said by no one, ever.

[samson66]

Originally Posted by amphora001

I think Tudor does a pretty good job with their brand ambassadors

David Beckham makes a lot of sense for a lot of reasons. He's a sports legend and then more recently become sort of a fashion icon.

But Lady Gaga I don't quite get. But I'm sure I'm not the target audience for her ambassadorship LOL

[SLWoodster]

It’s bc he is strange

Dr Strange - JLC was used in the movie

Originally Posted by MJ EXPLORER

I think Benedict Cumberbatch for JLC is a genius move on their part. He has an air of sophistication about him that blends perfectly with JLC.

[beshannon]

Originally Posted by Fleetlord

Little to no impact on the WIS.

Agreed, does not matter to me

Originally Posted by Dr.Smellody

Does not influence me... unless I do not like the bloke.... a In that case my wallet remains closed.

Agreed, there are companies I will not do business with because of this

Originally Posted by padi56

Personally they do nothing for me but it must be great to be given the product and get paid for wearing the products.

Agreed, paid endorsers do not care about the products they are compensated for.

[Chiboy]

Did anyone see the Hodinkee “Talking Watches” episode with Greg Norman? My least favorite one ever. “I got these watches when I represented Omega. Then I got these when Tag hired me.” Yes, it’s not an actual quote, but it was the gist of how I took it.

I don’t really know who is an ambassador for who, except for Federer and Woods and a couple more. I sincerely doubt it has any subliminal impact on me, just like seeing Nike or Fila tennis shirts on a pro doesn’t sway me either.

[Blansky]

OBVIOUSLY we are FAR too sophisticated to be influenced by brand ambassadors but the rest of the population are.

If brand ambassadors, product placement in movies, celebrity endorsements and influencers didn’t work, corporations wouldn’t be paying them.

But the fact of the matter is, humans for some bizarre reason are heavily influenced by celebrity, by flashing lights and by shiny things. I have no idea why, but it’s worked well for movie producers, Vegas hotels and jewelry makers.

Of course it doesn’t affect us here though. “We few, we happy few….”

[FTX I]

No it doesn't have any influence in my case, but a nice ambassador is always better than someone embarrassing.

[Dr. Robert]

Originally Posted by Rock

A big proportion of the population have as much individuality and depth of character as a gnat. Marketing is the proof of this. The fact that "Influencers" work tells you a lot about how feeble-minded many people are.

Word

[Jiayinli23]

To some they do while to few they don't. But overall I know brand ambassadors influence in a way.

[ras47]

I dare say that most of us on this forum are immune to brand ambassador influence. Most of us know a lot (or are learning a lot) about Rolex watches. We've done our homework. However, for the general public, trend-setters and taste-makers still hold a lot of sway.

[texasmade]

I bought my Omega Seamaster as my first nice watch because of Casino Royale. It worked on me.

[Speedbird-1]

Not sure he would be considered a, 'Brand Ambassador', but Steve McQueen is still, posthumously promoting 'brands' 40-odd years after he left us. Persol, Barbour etc, so I suppose it does work.

[Speedbird-1]

Originally Posted by texasmade

I bought my Omega Seamaster as my first nice watch because of Casino Royale. It worked on me.

I suppose I was 'influenced' by Kelly and Scotty, in the 60's, as I bought my first GMT a few years later.

[airchitect]

Originally Posted by Speedbird-1

Not sure he would be considered a, 'Brand Ambassador', but Steve McQueen is still, posthumously promoting 'brands' 40-odd years after he left us. Persol, Barbour etc, so I suppose it does work.

I really wish those glasses had worked for me…..but too heavy and fell off my face


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[Blansky]

Originally Posted by airchitect

I really wish those glasses had worked for me…..but too heavy and fell off my face

When you were jumping fences with your motorcycle.....

[airchitect]

Originally Posted by Blansky

When you were jumping fences with your motorcycle.....

Exactly!

Only watches I have actually used for their purpose are my GMT’s…. minus the 747, hot flight attendants, and charts but you get the point…..

Well I lie, my wife is a fire hot flight attendant so……..


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