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Old 29 April 2017, 10:41 AM   #1
Etschell
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Breitling sold today

For 870 million dollars.

Don't know if this means anything for the brand.
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Old 29 April 2017, 01:06 PM   #2
RW16610
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I personally think it's a bit sad but I guess was inevitable. Hopefully we'll only see the brand improve in time.
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Old 29 April 2017, 10:41 PM   #3
nick c
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Who knows maybe Rolex will sell one day.
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Old 30 April 2017, 02:56 AM   #4
Mystro
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No need to panic. CVC will not destroy a halo brand like Breitling. They know what they are buying and the direction the company can navigate. There is a good chance the Breitling owner and new buyer wont see any difference. The fact that Schneider is heavily invested should put you mind at ease on its direction. There is also a very good chance Breitling may be pushed even further upmarket in the industry. Anything at this point is wild speculation. This will give the troll fanboys of other brands to take pop shots at Breitling to create doom and gloom to torture Breitling owners. I have been around the watch collecting world long enough to know how it will play out on the forums.
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Old 30 April 2017, 03:10 AM   #5
Maxy
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I just hope we get some steep discounts for old stock so I can grab a couple before they restructure the brand!!
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Old 30 April 2017, 03:25 AM   #6
artschool
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maybe they will go digital like tag?
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Old 30 April 2017, 03:26 AM   #7
bdex75
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Wonder how this will impact, if at all, the new Tudor/Breitling partnership with movements.


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Old 9 May 2017, 11:34 PM   #8
ajas
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It will be interested to see what will happen. Hopefully they will resurrect some old designs and realise that not everyone can put 48 mm watch on wrist
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Old 11 May 2017, 12:12 AM   #9
flintsghost
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Quote:
Originally Posted by artschool View Post
maybe they will go digital like tag?
Quite a few already are and they have been in the digital business for a long long time. The Colts and the Pluton were very popular 20 years ago. They also made the Pluton's that Chronosport sold as UDT timers, although the face was different.
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Old 14 May 2017, 06:20 AM   #10
Tha Baron
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CVC is a very large private equity group that have billions of dollars under management (in the US they own BJs and Petco). I'll bet they go bigger into China, shave off some costs and sell it 4-6 years to a luxury goods brand or other group for double the money.

The PE firms know how to manage financial outcomes and load up on cheap debt. Their business isn't watches, but flipping companies. Schneider is retaining 20% interest so the family likely wanted to cash out while having someone else do all the work.
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