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Karlig · 20 January 2018, 02:19 PM

Have been looking for a good mint to new 15400, all stainless, silver dial, full set, for the last 8 months. Prices from trusted sellers were in the high 12,000 to mid 13,000 for late model mint watches. In the last few months prices have increased in the 20 - 25% range. Can’t quite figure this one out, does anyone have an idea of the market dynamics going on here? Thanks

Gharddog03 · 20 January 2018, 02:31 PM

Same boat.... looking for a black face..

Baco Noir · 20 January 2018, 02:36 PM

I’ve noticed the increases too. I bought my 15400st silver dial 3.5 years ago for $11,300 BNIB, so I’m feeling pretty good about purchase. If I ever tire of it, I can afford to have it serviced before the sale to get top dollar and avoid an arguments over the condition.

The only thing I can figure is with Rolex prices going up, the trusted sellers are pushing these prices up too to stay ahead of Rolex pricing. Think about it - with prices pushing $9.9k for a BLNR the 15400st had to rise to protect the “value” of the AP.

GB-man · 20 January 2018, 02:45 PM

I feel your pain. I bought my 15400 after Roger, aka after the last US price increase , and paid 13300 new from an AD. I traded it at a value of like 11k

You’re looking down the barrel of a HOT market.

I paid 21 for my jumbo and those were going for 18 all day just 6 months before I bought

Good luck timing this crap.

tyler1980 · 20 January 2018, 04:56 PM

its kingofthehill's fault ... and the 15400st price thread

Sporkmaker · 22 January 2018, 11:30 PM

I was offered a new silver dial last month for 16K, watch was perfect but the wood box had a small scuff. I had been looking for one for three months so I jumped on it.

Rachdanon · 23 January 2018, 12:53 AM

AP playing with inventory within the 40,000 pcs/year. Expect even lower nos. next year when new line is launched.

mineral · 23 January 2018, 01:42 AM

Sorry to hijack the thread. I also notice the smaller brother 15300 price also increased lately. Do you guys see this trend also?

Sent from my iPhone using Tapatalk

2nastie · 23 January 2018, 03:00 AM

I think a lot of stainless steel watches across the board are experiencing a lack of inventory thus a firmer price or price increases. The Sub (date or no date) seems to be quite firm for both used and BNIB.

I kind of like the situation considering everyone who has bought one always like to get a pat on the back for "not" losing money.

Chute · 23 January 2018, 02:16 PM

Quote:

Originally Posted by 2nastie

I think a lot of stainless steel watches across the board are experiencing a lack of inventory thus a firmer price or price increases. The Sub (date or no date) seems to be quite firm for both used and BNIB.

I kind of like the situation considering everyone who has bought one always like to get a pat on the back for "not" losing money.

I totally agree.

If you prefer box and papers in your name the AP boutiques have all but the blue 15400’s available at retail.

V25V · 24 January 2018, 02:45 AM

I think it will stabilize. The 39mm sizing seems to be coming back to fad and prices along with it. That should bring the 41mm variants down some,

rossi46 · 24 January 2018, 04:24 AM

Quote:

Originally Posted by mineral

Sorry to hijack the thread. I also notice the smaller brother 15300 price also increased lately. Do you guys see this trend also?

Yes, for sure.

It helped me out as I was flipping a 15300 in order to fund my 116500 purchase. But right now it's a seller's market.

watchywatchy · 10 July 2018, 12:12 PM

Hey guys, I'm thinking of purchasing the SS Royal Oak 15400 this weekend. White/silver dial.

Has anybody purchased an AP watch from Sydney Australia?

What is the general discount from an Authorized Dealer?

LAFLARE · 10 July 2018, 12:20 PM

Quote:

Originally Posted by watchywatchy

Hey guys, I'm thinking of purchasing the SS Royal Oak 15400 this weekend. White/silver dial.

Has anybody purchased an AP watch from Sydney Australia?

What is the general discount from an Authorized Dealer?

Brand new no discount is the price I was told for the 15400 silver

GB-man · 10 July 2018, 12:54 PM

I can’t speak for Sydney but discounts in the states are hard to come by and practically non existent. The market is even hotter than when the thread started.

texasmade · 10 July 2018, 01:38 PM

Quote:

Originally Posted by GB-man

I can’t speak for Sydney but discounts in the states are hard to come by and practically non existent. The market is even hotter than when the thread started.

So true. 18 months ago you could get 20% off without much negotiation, walk into a boutique to buy a blue 15400, or get a 15202 from a boutique with a short wait. Now no discounts anywhere and blue dial RO's are wait listed for a 1 year or longer.

bruinmd · 10 July 2018, 01:45 PM

Quote:

Originally Posted by texasmade

So true. 18 months ago you could get 20% off without much negotiation, walk into a boutique to buy a blue 15400, or get a 15202 from a boutique with a short wait. Now no discounts anywhere and blue dial RO's are wait listed for a 1 year or longer.

I read above on this thread: is it true there will be a brand new RO line coming out in 2019?

Or is that only for the ROC?

GB-man · 10 July 2018, 02:59 PM

Quote:

Originally Posted by bruinmd

I read above on this thread: is it true there will be a brand new RO line coming out in 2019?

Or is that only for the ROC?

FHB hinted a new line was coming soon. Who knows what it will be but my guess is something on a strap. Time will tell.

texasmade · 10 July 2018, 03:57 PM

I’m guessing a dress watch line also which will have an in-house chronograph movement.

bruinmd · 11 July 2018, 12:41 AM

Quote:

Originally Posted by GB-man

FHB hinted a new line was coming soon. Who knows what it will be but my guess is something on a strap. Time will tell.

So not worth holding off on getting the 15400 now, out of fear it will be 'updated' next year?
I have a chance to get a silver one very soon, and don't think I should pass up the opportunity.

GB-man · 11 July 2018, 12:54 AM

Quote:

Originally Posted by bruinmd

So not worth holding off on getting the 15400 now, out of fear it will be 'updated' next year?
I have a chance to get a silver one very soon, and don't think I should pass up the opportunity.

I’d bet 10k the 15400 lives on for 2019 without a major overhaul.

chad362wiley · 11 July 2018, 01:56 AM

Quote:

Originally Posted by watchywatchy

Hey guys, I'm thinking of purchasing the SS Royal Oak 15400 this weekend. White/silver dial.

Has anybody purchased an AP watch from Sydney Australia?

What is the general discount from an Authorized Dealer?

0. if you can find one. even white and black are selling now. crazy.

2nastie · 11 July 2018, 02:59 AM

Quote:

Originally Posted by bruinmd

I read above on this thread: is it true there will be a brand new RO line coming out in 2019?

Or is that only for the ROC?

I don't think there is a new RO line, but AP has mentioned they are refreshing or creating a new Jules Audemars line. AP needs to up their traditional dress watch game.

The 15400 already experienced a small refresh in the I series / 2015. The logos were updated and so did the bracelet.

The watch has only been out since 2012. The 15400 is still fairly young compared to how long some of the other previous generations have lasted.

If anyone is worried about prices, over time the previous generations tend to increase in value not decrease.

bruinmd · 11 July 2018, 03:31 AM

Quote:

Originally Posted by 2nastie

I don't think there is a new RO line, but AP has mentioned they are refreshing or creating a new Jules Audemars line. AP needs to up their traditional dress watch game.

The 15400 already experienced a small refresh in the I series / 2015. The logos were updated and so did the bracelet.

The watch has only been out since 2012. The 15400 is still fairly young compared to how long some of the other previous generations have lasted.

If anyone is worried about prices, over time the previous generations tend to increase in value not decrease.

thanks-- much appreciated, and makes sense.
It only reinforces my decision to move forward with the 15400.

BTW, how many days/week does your 15400 get wrist time relative to your other watches?

2nastie · 11 July 2018, 03:55 AM

Quote:

Originally Posted by bruinmd

thanks-- much appreciated, and makes sense.
It only reinforces my decision to move forward with the 15400.

BTW, how many days/week does your 15400 get wrist time relative to your other watches?

Usually on the weekends. It's not my daily wearer. I just purchased a new Explorer 1 for the daily attire (works dress up or down) and the daily office optics.

watchywatchy · 11 July 2018, 12:22 PM

Im thinking of pushing GO on the white SS 15400 this weekend as I can't get the blue dial...

Australia selling it for $23890.

Although The AD said she can get me a blue dial in 7months...

So I Did you some thinking. As there is a waitlist for the SS Blue dial, does that mean they produce the Blue colour dial in Lesser numbers and therefore it's harder to get?

Or is it harder to get because everybody likes blue rather than the other 3 dials?

I can't figure it out haha.

wiswrist · 11 July 2018, 12:45 PM

Quote:

Originally Posted by watchywatchy

Im thinking of pushing GO on the white SS 15400 this weekend as I can't get the blue dial...

Australia selling it for $23890.

Although The AD said she can get me a blue dial in 7months...

So I Did you some thinking. As there is a waitlist for the SS Blue dial, does that mean they produce the Blue colour dial in Lesser numbers and therefore it's harder to get?

Or is it harder to get because everybody likes blue rather than the other 3 dials?

I can't figure it out haha.

The blue dial 15400 is a boutique exclusive ... so yes, it is made in much fewer numbers than the other dial colors.

supersam80 · 11 July 2018, 01:05 PM

Quote:

Originally Posted by watchywatchy

Im thinking of pushing GO on the white SS 15400 this weekend as I can't get the blue dial...

Australia selling it for $23890.

Although The AD said she can get me a blue dial in 7months...

So I Did you some thinking. As there is a waitlist for the SS Blue dial, does that mean they produce the Blue colour dial in Lesser numbers and therefore it's harder to get?

Or is it harder to get because everybody likes blue rather than the other 3 dials?

I can't figure it out haha.

Which AD said they can get the blue? Blue is exclusive to boutiques, closest to us is Singapore

Honestly if you can get the white in Australia that's impressive. I've visited hour glass in Sydney and Melbourne within the last few months both claimed they hadn't seen a 15400 for 6+ months

watchywatchy · 17 July 2018, 05:45 PM

__ Hey "supersam80". my apologies I misheard what she said. There is no blue dial available. Only WHITE dial. Retail. $23,300.00 No discount. Not even $1 as she said it's even lucky that she has it in the first place (wasn't sure if she said that to close the sale...). But with your comment, seems like this is a hard watch to get?
I wonder what the resell value of this watch? Does it retain it's value?

supersam80 · 17 July 2018, 08:40 PM

Quote:

Originally Posted by watchywatchy

__ Hey "supersam80". my apologies I misheard what she said. There is no blue dial available. Only WHITE dial. Retail. $23,300.00 No discount. Not even $1 as she said it's even lucky that she has it in the first place (wasn't sure if she said that to close the sale...). But with your comment, seems like this is a hard watch to get?
I wonder what the resell value of this watch? Does it retain it's value?

Easy enough to check on chrono24 or the classifieds here to see the resale value. It holds its value really well but that could change in an instant with an economic downturn.

Best to just buy watches you love and never want to sell rather than be concerned about values.

And yes, in my limited experience with AP hunting the white dial is not easy to get in Australia. Keep in mind too the 15400 is relatively inexpensive in Australia, eg Singapore it's closer to $25k sgd

20 January 2018, 02:19 PM	#1
Karlig "TRF" Member Join Date: Dec 2016 Real Name: Sam Emerson Location: Las vegas Watch: Rolex Sub Hulk Posts: 441	15400 Pricing Have been looking for a good mint to new 15400, all stainless, silver dial, full set, for the last 8 months. Prices from trusted sellers were in the high 12,000 to mid 13,000 for late model mint watches. In the last few months prices have increased in the 20 - 25% range. Can’t quite figure this one out, does anyone have an idea of the market dynamics going on here? Thanks

20 January 2018, 02:36 PM	#3
Baco Noir "TRF" Member Join Date: Dec 2007 Real Name: Roger Location: Colorado Watch: this ya'll Posts: 4,814	I’ve noticed the increases too. I bought my 15400st silver dial 3.5 years ago for $11,300 BNIB, so I’m feeling pretty good about purchase. If I ever tire of it, I can afford to have it serviced before the sale to get top dollar and avoid an arguments over the condition. The only thing I can figure is with Rolex prices going up, the trusted sellers are pushing these prices up too to stay ahead of Rolex pricing. Think about it - with prices pushing $9.9k for a BLNR the 15400st had to rise to protect the “value” of the AP. __________________ Current Collection: Rolex 116710BLNR & 216570 polar Explorer II; Omega Apollo 8 Speedmaster; Tudor BB Bronze Bucherer Blue Edition; Heuer Heritage Autavia; Nomos Club Sport Neomatik 42; Breitling Aerospace, Avenger Blackbird, & Superocean 44; Seiko Black Monster; Mickey Mouse Timex Electric; and dare I say it...an Apple Watch too

20 January 2018, 02:45 PM	#4
GB-man 2024 Pledge Member Join Date: Nov 2012 Location: USA Watch: addiction issues Posts: 36,864	I feel your pain. I bought my 15400 after Roger, aka after the last US price increase , and paid 13300 new from an AD. I traded it at a value of like 11k You’re looking down the barrel of a HOT market. I paid 21 for my jumbo and those were going for 18 all day just 6 months before I bought Good luck timing this crap. __________________

23 January 2018, 01:42 AM	#8
mineral "TRF" Member Join Date: Dec 2005 Posts: 3,670	Sorry to hijack the thread. I also notice the smaller brother 15300 price also increased lately. Do you guys see this trend also? Sent from my iPhone using Tapatalk __________________ Watching date changes every midnight

10 July 2018, 12:54 PM	#15
GB-man 2024 Pledge Member Join Date: Nov 2012 Location: USA Watch: addiction issues Posts: 36,864	I can’t speak for Sydney but discounts in the states are hard to come by and practically non existent. The market is even hotter than when the thread started. __________________

20 January 2018, 02:31 PM	#2
Gharddog03 "TRF" Member Join Date: Dec 2009 Real Name: Genaro Location: Fresno Ca. Watch: R O L E X Posts: 4,466	Same boat.... looking for a black face..

20 January 2018, 04:56 PM	#5
tyler1980 "TRF" Member Join Date: Apr 2015 Location: Houston Posts: 17,622	its kingofthehill's fault ... and the 15400st price thread

22 January 2018, 11:30 PM	#6
Sporkmaker "TRF" Member Join Date: Dec 2017 Location: Isleton CA Watch: peripherally Posts: 111	I was offered a new silver dial last month for 16K, watch was perfect but the wood box had a small scuff. I had been looking for one for three months so I jumped on it.

23 January 2018, 12:53 AM	#7
Rachdanon "TRF" Member Join Date: Mar 2012 Location: Singapore Posts: 266	AP playing with inventory within the 40,000 pcs/year. Expect even lower nos. next year when new line is launched.

23 January 2018, 03:00 AM	#9
2nastie "TRF" Member Join Date: Nov 2016 Location: YVR Watch: Time Only Posts: 2,332	I think a lot of stainless steel watches across the board are experiencing a lack of inventory thus a firmer price or price increases. The Sub (date or no date) seems to be quite firm for both used and BNIB. I kind of like the situation considering everyone who has bought one always like to get a pat on the back for "not" losing money.

24 January 2018, 02:45 AM	#11
V25V 2024 Pledge Member Join Date: Feb 2017 Location: USA Posts: 4,340	I think it will stabilize. The 39mm sizing seems to be coming back to fad and prices along with it. That should bring the 41mm variants down some,

10 July 2018, 12:12 PM	#13
watchywatchy "TRF" Member Join Date: Jul 2018 Location: Sydney Posts: 4	Hey guys, I'm thinking of purchasing the SS Royal Oak 15400 this weekend. White/silver dial. Has anybody purchased an AP watch from Sydney Australia? What is the general discount from an Authorized Dealer?

10 July 2018, 03:57 PM	#19
texasmade "TRF" Member Join Date: Feb 2017 Real Name: Robert Location: Lone Star State Watch: AP RO 15400, FOIS Posts: 2,333	I’m guessing a dress watch line also which will have an in-house chronograph movement.

11 July 2018, 12:22 PM	#26
watchywatchy "TRF" Member Join Date: Jul 2018 Location: Sydney Posts: 4	Im thinking of pushing GO on the white SS 15400 this weekend as I can't get the blue dial... Australia selling it for $23890. Although The AD said she can get me a blue dial in 7months... So I Did you some thinking. As there is a waitlist for the SS Blue dial, does that mean they produce the Blue colour dial in Lesser numbers and therefore it's harder to get? Or is it harder to get because everybody likes blue rather than the other 3 dials? I can't figure it out haha.

17 July 2018, 05:45 PM	#29
watchywatchy "TRF" Member Join Date: Jul 2018 Location: Sydney Posts: 4	__ Hey "supersam80". my apologies I misheard what she said. There is no blue dial available. Only WHITE dial. Retail. $23,300.00 No discount. Not even $1 as she said it's even lucky that she has it in the first place (wasn't sure if she said that to close the sale...). But with your comment, seems like this is a hard watch to get? I wonder what the resell value of this watch? Does it retain it's value?

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