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11 January 2017, 01:14 PM | #1 |
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Why does Rolex use primarily English Language on models
Why do they use English Language instead of German/French/Italian/Romansch?
For instanc Explorer becomes Explorateur, Forscher, Esploratore Superlative Chronometer Officially Certified becomes Chronomètre superlatif Certifié officiellement, Superlative-Chronometer Offiziell zertifiziert, Cronometro superlative ufficialmente certificate As a Swiss Company, why not use one of the official languages of Switzerland? |
11 January 2017, 01:20 PM | #2 | |
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Romansch is not an official language The four national languages of Switzerland are German, French, Italian and Romansh.[2] All but Romansh maintain equal status as official languages at the national level within the Federal Administration of the Swiss Confederation.[3] other than that i cant answer your question....i think it would be cool if Rolex did what you suggested however |
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11 January 2017, 01:26 PM | #3 |
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Rolex was originally a British company, Hans Wilsdorf was an Anglophile and Rolex's first overseas target markets were primarily in the British Empire.
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11 January 2017, 01:32 PM | #4 |
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Hans Wilsdorf began his watch selling business in England.
He bought watches from Switzerland and put the names of jewelers on the dials. Eventually, he began to put the name Rolex on his watch dials and then required jewelers to buy a Rolex or two for every few watches they bought with their names on the dials. During WWI, Wilsdorf packed up his business and moved to Switzerland to avoid the high taxes of the time. I would imagine that by the time Wilsdorf went international with his watches, there was no reason to use any other language on the dials or perhaps it was too cumbersome. They do use other languages on the day wheels, but that's only been since the 50s And then, of course, there's Adam's explanation, which is probably the correct one.
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11 January 2017, 01:34 PM | #5 |
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I believe Chinese English and Spanish are top three spoken languages in the world and I think English is the number one second language of people around the world. That's probably why not to mention English also is easy to learn from what I hear.
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11 January 2017, 01:38 PM | #6 | |
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English is a lot more succinct than other languages, which makes it good for business.
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11 January 2017, 01:40 PM | #7 |
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Rolex transcends all language
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11 January 2017, 01:45 PM | #8 |
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I'll take Adams word for it and enjoyed your lesson as well Grady
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11 January 2017, 03:03 PM | #9 |
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Well said. X2.
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11 January 2017, 03:52 PM | #10 |
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Ssdd
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11 January 2017, 04:03 PM | #11 | |
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Tudor brand was also named after the royal house and the Tudor rose adorns dials and crowns. English language on dials makes perfect sense. Many thanks to GradyPhilpott for the very informative and educational post, we always learn here |
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11 January 2017, 04:08 PM | #12 |
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Why does Rolex use primarily English Language on models
I'd like there to be less English on the dials. Just "Rolex" & the model #. No more names, no Superlative this or Certified that.
That way it'd be universal language and cleaner looking dials.
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11 January 2017, 04:29 PM | #13 |
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Why does Rolex use primarily English Language on models
Primarily English,
But what about the last letters in the ref. ? 116610 LN ( lunette noir) 116613 LB ( lunette blue) And so on, Maybe it s not only English after all what do you think ? Sent from my iPad using Tapatalk |
11 January 2017, 04:32 PM | #14 | |
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There were many other regal-sounding Rolex-registered brands, models and lines over many decades, such as Prince, Princess, Viceroy, Queen, Royal, King George, Prince of Wales, Queen Alexandra, Crown Jewels, Coronation, Prince Imperial, Monarch, etc. |
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11 January 2017, 05:02 PM | #15 |
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11 January 2017, 10:44 PM | #16 |
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Not only Rolex but also other premium Swiss Brands use English on their dials, the most prominent one is SWISS MADE
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11 January 2017, 11:58 PM | #17 |
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Hans was a big fan of Last night of the Proms.
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12 January 2017, 12:39 AM | #18 |
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Luckily in English and not in Romansh. Romansh is spoken by only 36,000 or so. Marketing could be more difficult.
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12 January 2017, 02:03 AM | #19 |
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12 January 2017, 02:03 AM | #20 | |
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12 January 2017, 02:08 AM | #21 |
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12 January 2017, 03:31 AM | #22 | |
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Quote:
Correct. Omega definitely uses English names like Speedmaster, Seamaster and has English on its dials. While other brands like Breitling and Zenith seem to use French with things like Chronometre, they all use Swiss Made. Japanese watches like Grand Seiko have the writing stamped on them exclusively in English, I think even for Japan only models (but that may be a cultural preference in Japan that might not exist in Switzerland). Sent from my iPad using Tapatalk |
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12 January 2017, 03:39 AM | #23 |
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Because English is TRF's official language.
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12 January 2017, 04:39 AM | #24 |
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12 January 2017, 06:17 AM | #25 |
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12 January 2017, 06:49 AM | #26 |
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The Day wheel on DD's come in many languages.
But isn't it ironic that the Date wheels all come in English numbers - yet we call those numerals "Arabic"
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12 January 2017, 07:46 AM | #27 |
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Why Not ?
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13 January 2017, 11:43 PM | #28 |
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It's not so ironic. It wasn't until much later that the more superior numeral system (due to the use of the numeral 0 as a placeholder for intergers), as developed and spread by Arabs, was introduced to the west. During this time while the middle east used to be the worlds center for scientific advance, Europe was still in it's dark ages.
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13 January 2017, 11:50 PM | #29 |
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Because it's easier to read and say Monday then this: երկուշաբթի
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14 January 2017, 02:30 AM | #30 |
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