Choosing AP Boutique

[texasmade]

Originally Posted by Reign

I 100% agree with you, Gary. Strongly prefer to keep things as is.

The shortage is a recent phenomena, it will blow over. as Patek has said many times, these companies play the long game (they cancelled the 5711 at the top although I’m sure a replacement will come). Increasing capacity, shifting capacity from less loved pieces, adding more stores to adjust to a tiny demand blip over a 150 year timeline would be incredibly short sighted. Demand for watches is far more delicate than other luxury goods given how small the overall market is so I’m minded to believe these measures are needed to stay relevant.

I don't think AP should increase capacity substantially but they should definitely increase production. If they're at 40,000 now then maybe increase a few hundred a year until they get to 44,000 or 45,000 pieces a year over a 10 year period. That way they can meet more client demand without flooding the market.