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Chewbacca · 30 January 2021, 02:25 PM

One of my favorite watch brands. But I think it’s time to just go with Heuer again.

In my opinion the TAG branding has cheapened the marque now and quite frankly, the best ones were always from the Heuer era.

Thoughts?

Pw92676 · 30 January 2021, 03:02 PM

Totally agree. I don’t think of the brand as Avant Garde at present.

Fleetlord · 30 January 2021, 04:56 PM

TAG hasn't had ownership of Heuer in 20yrs, but they won't drop it because it's just "Tag" to everyone now and they will leave it that way.

Pongster · 30 January 2021, 06:29 PM

Majority know it as TAG. For the few that reminisce about the Heuer days, they have released Heuer only branded pieces.

nwalker001 · 30 January 2021, 11:19 PM

TAG Heuer is the brand that made me first interested in watches during high school. After college I bought a used Link auto chronograph as my first nice watch and started visiting forums. Only then did I learn about what "TAG" stood for and some of the history.

Losing the red and green logo would be disappointing to me. Plus, I negatively associate the solitary Heuer branding with vintage, box crystal pieces that aren't my style and too small for my wrist.

I've had a couple dozen TAG Heuer watches in the past, but currently there isn't one in my collection. Right now, the only ones that I'm interested in buying are the Monaco model CAL5113 and Carrera model CAR2B11. I agree that their current design isn't very cutting edge, but don't think they should change the branding.

Goin2drt · 30 January 2021, 11:43 PM

I guess I am indifferent. Tag got me into watches in high school. I still have my first. Tag SEL. I also have a Monaco and Tourbillion.

I like their style but like I said I guess I am completely indifferent on the name.
IMG_7770.jpg

Pongster · 31 January 2021, 02:25 AM

Like most above, TAG was “the” watch to have in high school. I wasnt able to own one then.

Coincidentally, my last boss uses TAG’s facilities in Europe for handling and maintenance of his jet.

But both my TAGs now are Heuer branded modern reissues.

Chewbacca · 31 January 2021, 02:33 AM

It’s my opinion and I stand by it! You millennials will never make me change! I still add lead to gasoline because that’s how’s i likes it!!

dimag333 · 31 January 2021, 02:42 AM

Child of the 90s so I always think Tag

steve

Goin2drt · 31 January 2021, 05:10 AM

Quote:

Originally Posted by Chewbacca

It’s my opinion and I stand by it! You millennials will never make me change! I still add lead to gasoline because that’s how’s i likes it!!

No millie here. Born in 69. If it makes you feel better since I am indifferent I say drop that damn Tag and go with just Heuer

Oyster Sauce · 31 January 2021, 05:26 AM

While I acknowledge that much of the brands recognition with "younger" generations is related to the TAG era, my preference is the same as Chewbacca's -- would love to see the return to Heuer.

Alternatively, they could keep the modern offerings and innovations under the TAG Heuer label, and then have a separate product line simply branded as Heuer. Perhaps specializing in vintage-inspired designs and reissues.

Chewbacca · 31 January 2021, 01:02 PM

Heuer!

BNA/LION · 31 January 2021, 03:38 PM

TAG You're It!

Chewbacca · 2 February 2021, 08:36 AM

enjoythemusic · 2 February 2021, 09:29 AM

The watch geek says just Heuer, the sentimentalist in me says TAG Heuer.

The kid in me says who cares, have fun

Tag_Heuer_Monaco_Gulf_NATO.jpg

ts3 · 2 February 2021, 04:07 PM

Quote:

Originally Posted by Fleetlord

TAG hasn't had ownership of Heuer in 20yrs, but they won't drop it because it's just "Tag" to everyone now and they will leave it that way.

This.

Don't think dropping the name now will help their business. If anything, they should have done it 20 years ago.

ValueYouWatch · 3 February 2021, 09:48 AM

Tag makes some nice watches. I feel like the pricing is a bit off especially for brand new.

Talbel · 3 February 2021, 10:57 AM

Heuer for me

imagwai · 3 March 2021, 05:29 AM

Quote:

Originally Posted by Oyster Sauce

While I acknowledge that much of the brands recognition with "younger" generations is related to the TAG era, my preference is the same as Chewbacca's -- would love to see the return to Heuer.

Alternatively, they could keep the modern offerings and innovations under the TAG Heuer label, and then have a separate product line simply branded as Heuer. Perhaps specializing in vintage-inspired designs and reissues.

Isn't this what they do already?

Sent from my SM-G960F using Tapatalk

danicasi2002 · 4 March 2021, 10:33 AM

Quote:

Originally Posted by nwalker001

TAG Heuer is the brand that made me first interested in watches during high school. After college I bought a used Link auto chronograph as my first nice watch and started visiting forums. Only then did I learn about what "TAG" stood for and some of the history.

Losing the red and green logo would be disappointing to me. Plus, I negatively associate the solitary Heuer branding with vintage, box crystal pieces that aren't my style and too small for my wrist.

I've had a couple dozen TAG Heuer watches in the past, but currently there isn't one in my collection. Right now, the only ones that I'm interested in buying are the Monaco model CAL5113 and Carrera model CAR2B11. I agree that their current design isn't very cutting edge, but don't think they should change the branding.

wow, haven't paid attention to Tag but this is a very nice looking piece. What is MSRP for CAL5113?

Krash · 5 March 2021, 12:02 AM

I’d leave it alone. Tag Heuer doesn’t get a lot of love, but they make more models I’d buy and wear than Tudor. That’s for sure.

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Token74 · 5 March 2021, 12:05 AM

Tag don’t need to change anything I wouldn’t think. They don’t get the love from this forum (myself included) but they don’t need to. It’s a brand for people that want a reasonably priced good looking watching, it doesn’t need to be a brand for nerds (myself included once again!).

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ndrs63 · 5 March 2021, 12:10 AM

Perception is perhaps the biggest problem. You can hardly call it luxury when you can buy a used TAG for $300. It was the brand I started my hobby with, and never had any issues with their watches. Quality was also great.

Sent from my iPhone using Tapatalk

30 January 2021, 02:25 PM	#1
Chewbacca Banned Join Date: May 2012 Real Name: CJ Location: Kashyyyk Watch: Kessel Run Chrono Posts: 21,113	The TAG in TAG Heuer One of my favorite watch brands. But I think it’s time to just go with Heuer again. In my opinion the TAG branding has cheapened the marque now and quite frankly, the best ones were always from the Heuer era. Thoughts?

30 January 2021, 11:19 PM	#5
nwalker001 "TRF" Member Join Date: Jul 2007 Real Name: Nick Location: Chicago Posts: 71	I disagree... TAG Heuer is the brand that made me first interested in watches during high school. After college I bought a used Link auto chronograph as my first nice watch and started visiting forums. Only then did I learn about what "TAG" stood for and some of the history. Losing the red and green logo would be disappointing to me. Plus, I negatively associate the solitary Heuer branding with vintage, box crystal pieces that aren't my style and too small for my wrist. I've had a couple dozen TAG Heuer watches in the past, but currently there isn't one in my collection. Right now, the only ones that I'm interested in buying are the Monaco model CAL5113 and Carrera model CAR2B11. I agree that their current design isn't very cutting edge, but don't think they should change the branding.

31 January 2021, 03:38 PM	#13
BNA/LION 2024 ROLEX DATEJUST41 Pledge Member Join Date: May 2011 Real Name: Larry Location: San Diego, CA Watch: ROLEX Posts: 25,206	TAG You're It! __________________ ✦ 28238 President DD 18K/YG ✦ 16610LN SS Sub ✦ 16613 18K/SS Serti ✦ 16550 Exp II Non-Rail Cream Dial ✦ Daytona C 116500 ✦ 126710 BLRO GMT-Master II ✦ NEXT-->? ⛳ Hole In One! 10/3/19 DMCC 5th hole, par 3, 168 yards w/ 4-Iron.

2 February 2021, 09:29 AM	#15
enjoythemusic 2024 Pledge Member Join Date: Nov 2012 Real Name: Steven Location: Glocal Posts: 19,439	The watch geek says just Heuer, the sentimentalist in me says TAG Heuer. The kid in me says who cares, have fun Tag_Heuer_Monaco_Gulf_NATO.jpg __________________ __________________ “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming 'Wow! What a Ride!'” -- Hunter S. Thompson Sent from my Etch A Sketch using String Theory.

5 March 2021, 12:05 AM	#22
Token74 "TRF" Member Join Date: Dec 2012 Real Name: Vince Location: England Watch: Too many! Posts: 5,707	Tag don’t need to change anything I wouldn’t think. They don’t get the love from this forum (myself included) but they don’t need to. It’s a brand for people that want a reasonably priced good looking watching, it doesn’t need to be a brand for nerds (myself included once again!). Sent from my iPhone using Tapatalk __________________ Time is limited, make every second count. Patek Philippe Nautilus 5990 - AP Royal Oak 15300 - AP Royal Oak 15450 Blue - AP Royal Oak 15450 Silver - AP Royal Oak Offshore 26480 - Royal Oak Offshore 15710 - Rolex Sea Dweller 116600 - Rolex Daytona 116519 - Rolex GMT 126710 BLRO - Omega Speedmaster Reduced - JLC Reverso GMT Moonphase - TAG Microtimer - Dent Pocket Watch - JLC Atmos Phases de lune

30 January 2021, 03:02 PM	#2
Pw92676 "TRF" Member Join Date: Jan 2018 Location: Georgia Posts: 6,130	Totally agree. I don’t think of the brand as Avant Garde at present.

30 January 2021, 04:56 PM	#3
Fleetlord "TRF" Member Join Date: May 2013 Location: Vain Posts: 5,915	TAG hasn't had ownership of Heuer in 20yrs, but they won't drop it because it's just "Tag" to everyone now and they will leave it that way.

30 January 2021, 06:29 PM	#4
Pongster "TRF" Member Join Date: Dec 2016 Location: Marikina Posts: 2,561	Majority know it as TAG. For the few that reminisce about the Heuer days, they have released Heuer only branded pieces.

30 January 2021, 11:43 PM	#6
Goin2drt Banned Join Date: Aug 2014 Location: Kentucky Posts: 2,307	I guess I am indifferent. Tag got me into watches in high school. I still have my first. Tag SEL. I also have a Monaco and Tourbillion. I like their style but like I said I guess I am completely indifferent on the name. IMG_7770.jpg

31 January 2021, 02:33 AM	#8
Chewbacca Banned Join Date: May 2012 Real Name: CJ Location: Kashyyyk Watch: Kessel Run Chrono Posts: 21,113	It’s my opinion and I stand by it! You millennials will never make me change! I still add lead to gasoline because that’s how’s i likes it!!

31 January 2021, 02:42 AM	#9
dimag333 "TRF" Member Join Date: Dec 2014 Location: IN Posts: 1,979	Child of the 90s so I always think Tag steve

31 January 2021, 05:26 AM	#11
Oyster Sauce "TRF" Member Join Date: Jan 2020 Location: USA Posts: 1,866	While I acknowledge that much of the brands recognition with "younger" generations is related to the TAG era, my preference is the same as Chewbacca's -- would love to see the return to Heuer. Alternatively, they could keep the modern offerings and innovations under the TAG Heuer label, and then have a separate product line simply branded as Heuer. Perhaps specializing in vintage-inspired designs and reissues.

31 January 2021, 01:02 PM	#12
Chewbacca Banned Join Date: May 2012 Real Name: CJ Location: Kashyyyk Watch: Kessel Run Chrono Posts: 21,113	Heuer!

2 February 2021, 08:36 AM	#14
Chewbacca Banned Join Date: May 2012 Real Name: CJ Location: Kashyyyk Watch: Kessel Run Chrono Posts: 21,113

3 February 2021, 09:48 AM	#17
ValueYouWatch "TRF" Member Join Date: Dec 2018 Location: Hawaii Watch: Rolex, Omega Posts: 36	Tag makes some nice watches. I feel like the pricing is a bit off especially for brand new.

5 March 2021, 12:02 AM	#21
Krash 2024 Pledge Member Join Date: Jan 2018 Location: Florida Watch: Sub, DJ41, GMT Posts: 7,053	I’d leave it alone. Tag Heuer doesn’t get a lot of love, but they make more models I’d buy and wear than Tudor. That’s for sure. Sent from my iPhone using Tapatalk

5 March 2021, 12:10 AM	#23
ndrs63 "TRF" Member Join Date: May 2018 Location: NYC Posts: 1,101	Perception is perhaps the biggest problem. You can hardly call it luxury when you can buy a used TAG for $300. It was the brand I started my hobby with, and never had any issues with their watches. Quality was also great. Sent from my iPhone using Tapatalk

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