Has the Panerai bubble burst?

[mattcantwin]

I had a 24 and a 112 and currently have a 243.

None of the three watches were purchased new.

They seem to hold their value when resale rolls around on watches originally purchased used.


Panerai are certainly unique timepieces.

[pegaki]

bubble burst? never heard of it before and price still rising steadily

[JCW1980]

Originally Posted by c.rod

in all reality they are still far from popular. im in the suburbs of detroit. i have never seen one "in the wild" EVER and im always looking.

Agreed. I've only seen a couple here and there in the states, although I travel on business quite a bit, and I do see them pretty frequently in Europe.

I've been interested in panerai for quite some time and read about them pretty frequently. If I do ever buy one, it'll probably be a used entry level sandwich dial. However I'm forever cursed with obsessively considering resale value trends, so it seems like it may be a mine field for me.

[Mr.X]

I can only hope it bursts further. Dying to get my hands on a 233.

Sent from my GT-I9300 using Tapatalk

[Aventura]

Originally Posted by RUpanerai

In the last few years Panerai has grown from a cult brand to a mainstream one and now produces so many models and variations, even a hardcore collector and enthusiast such as myself cannot even keep up. I love the little details that Panerai has done from year to year and liked how they produced limited numbers of pieces which were all rather unique in their own right (Panerai 127, 232, 249, 36 etc to name a few). These pieces were sought after because of its availability but also its unique look and history.

Fast forward to today and many of the guys I know that used to have every Panerai under the sun including all the different variations have started to dump their collection as too many models started looking alike and Panerai didn't seem to stick to their core models, designs and heritage. When a limited production isn't a limited production anymore is also pretty disturbing for most of the collectors I know, see 448, 424 and 249, 382 and 507. While these are not the same, these were supposed to be limited and unique but not as much so anymore, you can see that the secondary market prices have also fell substantially on both models. I am not sure where Panerai is getting inspiration from their designs anymore but it seems like they throw all their dial designs, cases, hands, etc into a bag, shake it around and bam, whatever falls out is the new Panerai.

I loved drooling over the new SEs and LEs in the line up after every SIHH but I feel that so many new models and SEs are just overwhelming and really diluting the brand and its HARDCORE followers. Panerai will still always have a special place in my heart and the community and its members are still awesome and strong but my wallet and passion seem to be getting drawn more to other brands lately and my want and desire to own so many different variations of essentially the same watch has died down considerably.

Curious as to what other members here think and feel. Would love this to inspire conversation amongst the old and new collectors, many of which I haven't seen for a long time. Please share your thoughts and feels on this topic, would be great to hear from you.

I guess that Panerai makes watches for sale and in the way they will make changes. I do not think they are for collectors. And if so would the manual wind. Not all can be done for collectors thought. Even Rolex has only few models that people collect.The top of the line for collectors would be in Rolex Submariner Date, GMT Master and Daytona and in Panerai the 000, the 005 and the 111. IMHO of course.

[mattcantwin]

Originally Posted by Aventura

I do not think they are for collectors.

Not sure why you think Panerai are not for collectors.

[Fleetlord]

I think the brand is tanking. My AD is including Panerai on their customer appreciation days with 15% off available along with Breitling and Omega...Just recently hit 20% on one of those "events"...

Sad thing is that the Panerai retail is sooo inflated that 20% off isn't enough of a discount to make it worth while....

These discounts were UNHEARD of 5yrs ago. The brand was hot and it was priced appropriately. 4 or 5 price increases later and a myriad of models to choose from and they are getting lost in the dealers product mix..

I don't think they will be going to disappear or anything like that, but they are definitely one of the colder brands right now..

[simbal]

Originally Posted by Fleetlord

I think the brand is tanking. My AD is including Panerai on their customer appreciation days with 15% off available along with Breitling and Omega...Just recently hit 20% on one of those "events"...

Sad thing is that the Panerai retail is sooo inflated that 20% off isn't enough of a discount to make it worth while....

These discounts were UNHEARD of 5yrs ago. The brand was hot and it was priced appropriately. 4 or 5 price increases later and a myriad of models to choose from and they are getting lost in the dealers product mix..

I don't think they will be going to disappear or anything like that, but they are definitely one of the colder brands right now..

I actually would not mind they get "colder", I hate to wear the same watch as everyone else!

[Mystro]

Mainstream? No way. I have been a watch enthusiast for 20 years and have seen maybe 2 Panerai's in the wild and one of them is owned by a buddy in my Porsche Club. Rolex is major mainstream, even in my rural neck of the woods. Omega, less so. A genuine Panerai might as well be a white elephant.

[Travelller]

Originally Posted by Fleetlord

I think the brand is tanking. My AD is including Panerai on their customer appreciation days with 15% off available along with Breitling and Omega...Just recently hit 20% on one of those "events"...

If OP finds out about your AD's "events" they will loose their AD status...

In EU the brand's as strong as ever

[unknown]

one of the last auctions at sothebys or christies ...

PAM 232 sold for 6K, all fees included !
PAM 217 sold for 9K, all fees included !

ofcourse price in EURO

but ... it used to be different

A 127 was euro 17K about 2 or 3 years ago ... today you can't even sell them for 13.5

[shnxx]

Richard Mile is the new panerai.
Panerai was never intended to be a high end (hence very exclusive) brand.

I don't think it's the limited editions or the similarity of models that is the problem.
AP does even more limited editions off of the same ROO design but maintains its image.
I think it is simply difficult for watch lovers to justify spending a lot for ETA movement watches.
Non watch lovers don't usually spend a lot on watches unless it's Patek or Rolex.

But panerai is starting to manufacture their own movements so it's going in the right direction I guess.

[unknown]

Originally Posted by shnxx

Richard Mile is the new panerai.
Panerai was never intended to be a high end (hence very exclusive) brand.

I don't think it's the limited editions or the similarity of models that is the problem.
AP does even more limited editions off of the same ROO design but maintains its image.
I think it is simply difficult for watch lovers to justify spending a lot for ETA movement watches.
Non watch lovers don't usually spend a lot on watches unless it's Patek or Rolex.

But panerai is starting to manufacture their own movements so it's going in the right direction I guess.

Hugh?

"Panerai is starting to manufacture own movements"
They make them already more than 10 years

And Richard mille the new panerai ???
Not even in 100 years.

I don't think I can find one brand which is more overpriced than RM

[shnxx]

Originally Posted by unknown

Hugh?

"Panerai is starting to manufacture own movements"
They make them already more than 10 years

And Richard mille the new panerai ???
Not even in 100 years.

I don't think I can find one brand which is more overpriced than RM

Sorry but I thought that Panerai has been using ETA after richemont and before that they were using some other movements that they didn't make themselves?

[unknown]

Originally Posted by shnxx

Sorry but I thought that Panerai has been using ETA after richemont and before that they were using some other movements that they didn't make themselves?

In the past, long ago, 1930sit were angelus and rolex movements
Pre vendome had ETA movements
Since 1997 they used all kind of movements. Most were ETA but also jlc, zenith, cézard, gp, and so on.
But since 2004 or2005 they started with inhouse movements.
Today they have a wkde range inhouse movements
Manual and automatic
GMT, chrono, tourbillon,
3 days, 8 days, 10 days
And so on

[Mystro]

Meh....Panerai using a ETA movement isnt any different than Lamborghini using a Audi derived power plant. The "in-house" movement is greatly over exaggerated and has become a more of a marketing angle than performance issue. ETA isn't exactly a newbie to the horological world. One could argue a new unproved in-house movement has ALOT more risk in using one.

[shnxx]

Originally Posted by unknown

In the past, long ago, 1930sit were angelus and rolex movements
Pre vendome had ETA movements
Since 1997 they used all kind of movements. Most were ETA but also jlc, zenith, cézard, gp, and so on.
But since 2004 or2005 they started with inhouse movements.
Today they have a wkde range inhouse movements
Manual and automatic
GMT, chrono, tourbillon,
3 days, 8 days, 10 days
And so on

Wow it has been that long already?

Anyway besides the price I think the allure of a Panerai in late 90s to early 2000s is similar to the allure of a Richard Mille.
They're both unmistakable designs. Exclusive. Lots of celebrities wearing the watches.
Personally I like both of them.

[Travelller]

Originally Posted by Mystro

...One could argue a new unproved in-house movement has ALOT more risk in using one.

True, true... but I'm willing to risk it for 8 days of PR...




c/o Traveller

[Mystro]

How can you not wear your Panerai in 2 days, let alone 8 days???????
That watch is too gorgeous to need a power reserve of 8 days. Long power reserves are for ugly
watches that sit in the bottom of the watch box.
Panerai has to keep making its own new history. It can't just market one moment in time forever. Good brands evolve while still incorporating its blood line through out the line. I have no worries that Panerai is going to remain a exclusive and historical brand for a long time. Even brands like Omega that became too common is pulling back and restructuring their high end image to boutiques and smaller dealer networks.

Originally Posted by Travelller

True, true... but I'm willing to risk it for 8 days of PR...




c/o Traveller

[red1108nyc]

Love it for sure...

[Marrk]

Originally Posted by Travelller

True, true... but I'm willing to risk it for 8 days of PR...




c/o Traveller

I have always enjoyed that view.

[Nicekettle]

I've had over 40 years perusing watches as a sideline observer,my 338 is the first watch that ever pushed me over the few hundred buck mark to tell the time.I have enjoyed the fact that literally no one recognises it and that it derives me so much pleasure.I am glad that it is a smaller,less popular style.
i would hate to see it on every other wrist like a Pepsi.
My next indulgence will be a relatively dirt cheap Junghans 027/3200. which again is probably far to subtle for the masses (I hope).
The cost to me was relative (expensive),but it's the same to me as if I had an original W.R.Flint hanging on the wall