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Paladin · 23 January 2012, 05:55 PM

Does Rolex pricing on its new watches, ie....no discounting, help support higher prices in the secondary market? If so, for those of us who own rolexes and will buy them in the future, is this not a benefit to us as well?

Total cost of ownership = acquisition cost + maintanence/operating costs - residual/resale value

T.S.Eliot · 23 January 2012, 06:00 PM

hbu · 23 January 2012, 06:01 PM

about the no discount, i think it depends on local. In San Francisco, no AD will give discount at all. So I bought a sub c from a out of state AD. They give 5% discount, 1% cash back and no tax. reasonable deal.

RolexSA · 23 January 2012, 06:08 PM

I'm not sure that is still the case today . I like to compare Rolex to Mercedes . Both enjoy a solid reputation based on their quality build , reliability and durability and in the long run cheap to maintain . Up till the 80's both were harder to come by , I mean if you wanted to buy a new mercedes you were put on a waiting list . Not sure if that was ever the case with Rolex but for the other reasons they kept a high resale value .
Today both have given in to market pressure and change their models far more often , from yearly facelifts to complete different models every 3 years . Since then fairly similar to equal quality products and more affordable have come on the market .
Rolex and Mercedes nowadays must rely more on their heritage and the status symbol they have become .

hbu · 23 January 2012, 06:26 PM

I believe Rolex keeps good resale value and they can last for very long time. For Mercedes, they definitely built for quality. but their reliability and resale value is very questionable. Few of my friends are auto mechanic, they suggest me to stay away from it.

DolphinV8 · 23 January 2012, 06:44 PM

I would have to disagree on that idea since the secondary market pricing is also affected by supply & demand and don't forget for the grey market.

23 January 2012, 05:55 PM	#1
Paladin "TRF" Member Join Date: Sep 2011 Location: So. California Posts: 1,232	Rolex AD pricing policy.... Does Rolex pricing on its new watches, ie....no discounting, help support higher prices in the secondary market? If so, for those of us who own rolexes and will buy them in the future, is this not a benefit to us as well? Total cost of ownership = acquisition cost + maintanence/operating costs - residual/resale value __________________ 1601, 1675/3, 16753, 16750, 16750, 16700, 16610, 18238

23 January 2012, 06:00 PM	#2
T.S.Eliot "TRF" Member Join Date: Jan 2011 Real Name: K Location: KSA Watch: aholic Posts: 1,499	__________________ "Phlebas the Phoenician, a fortnight dead, / Forgot the cry of gulls, and the deep seas swell / And the profit and loss. / A current under sea / Picked his bones in whispers. / As he rose and fell / He passed the stages of his age and youth / Entering the whirlpool. / Gentile or Jew / O you who turn the wheel and look to windward, / Consider Phlebas, who was once handsome and tall as you." Cheers, K

23 January 2012, 06:01 PM	#3
hbu "TRF" Member Join Date: Dec 2009 Location: san francisco Posts: 49	about the no discount, i think it depends on local. In San Francisco, no AD will give discount at all. So I bought a sub c from a out of state AD. They give 5% discount, 1% cash back and no tax. reasonable deal.

23 January 2012, 06:08 PM	#4
RolexSA Member Join Date: Aug 2011 Location: Belgium Posts: 318	I'm not sure that is still the case today . I like to compare Rolex to Mercedes . Both enjoy a solid reputation based on their quality build , reliability and durability and in the long run cheap to maintain . Up till the 80's both were harder to come by , I mean if you wanted to buy a new mercedes you were put on a waiting list . Not sure if that was ever the case with Rolex but for the other reasons they kept a high resale value . Today both have given in to market pressure and change their models far more often , from yearly facelifts to complete different models every 3 years . Since then fairly similar to equal quality products and more affordable have come on the market . Rolex and Mercedes nowadays must rely more on their heritage and the status symbol they have become .

23 January 2012, 06:26 PM	#5
hbu "TRF" Member Join Date: Dec 2009 Location: san francisco Posts: 49	I believe Rolex keeps good resale value and they can last for very long time. For Mercedes, they definitely built for quality. but their reliability and resale value is very questionable. Few of my friends are auto mechanic, they suggest me to stay away from it.

23 January 2012, 06:44 PM	#6
DolphinV8 "TRF" Member Join Date: Jul 2006 Location: Earth Watch: 16610LV Posts: 949	I would have to disagree on that idea since the secondary market pricing is also affected by supply & demand and don't forget for the grey market.

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