Is discounting Sports ss watches a thing of history??

[DoctorA]

Originally Posted by lilsweetie

My AD just told me the same thing last week, that they cannot discount SS sports watches anymore, but DJ she can still discount. She said Rolex is not supplying them as much because they have discounted in the past, so they have to stop or they won't get those models from Rolex anymore.

I don’t think Rolex cares if ADs sell at MSRP or lower. They won’t penalize anyone for discounting. I think it’s the supply and demand that made demand higher than supply so why discount something that goes in grey market even higher than MSRP
That created a mentality that if you got some of those watches (ss daytona is an example) at MSRP Then you think you scored huge!

So we all accepted it and agreed to it with ss Daytona and maybe with LVc but now it’s on most ss sport models

The rumor of price increase also increased the demand more as everyone wanted to get their model before it gets more expensive and gave ADs no incentive to discount

[apost]

The used market is insane for an LV at the moment.

http://www.watchgallery.com.au/produ...te-box-papers/

[RHIII]

Originally Posted by swils8610

Depends on the AD and your relationship with them.


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^^^This

[superstarmar]

Originally Posted by apost

The used market is insane for an LV at the moment.

http://www.watchgallery.com.au/produ...te-box-papers/

Good thing I’m not in the Market for an LV right now ...

[brandrea]

Originally Posted by swils8610

Depends on the AD and your relationship with them.


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Exactly this

But I will say that the discounts are less than they used to be

[AK797]

Originally Posted by apost

The used market is insane for an LV at the moment.

http://www.watchgallery.com.au/produ...te-box-papers/

WF have a 2014 they are asking more for.

[DoctorA]

Originally Posted by RHIII

^^^This

It also depends on the city I think! Spending $50,000 at an AD in NYC where others are spending $100k is different than spending $20k in other cities where the most some ADs will see from a customer is $10k!

Wow so many factors play a role in getting the darn models we want!!

[Swiss Mad!]

Originally Posted by DoctorA

I don’t think Rolex cares if ADs sell at MSRP or lower. They won’t penalize anyone for discounting. I think it’s the supply and demand that made demand higher than supply so why discount something that goes in grey market even higher than MSRP
That created a mentality that if you got some of those watches (ss daytona is an example) at MSRP Then you think you scored huge!

So we all accepted it and agreed to it with ss Daytona and maybe with LVc but now it’s on most ss sport models

The rumor of price increase also increased the demand more as everyone wanted to get their model before it gets more expensive and gave ADs no incentive to discount

I actually DO think Rolex cares if their AD's are discounting watches.
I have heard from various AD's that it is highly frowned upon and they can risk losing their AD status if caught.
Heavy discounting devalues the brand.
Take Omega for example.
Online sellers offering current models for up to 35% less than RRP. That coupled with no shortage of stock in AD's windows means used risidules are through the floor - ever tried to sell a used Seamaster? I have, it hurts, trust me!
Compare that to Rolex - virtually no stock of popular SS Sports models and no discounting by AD's keeps demand high & used risidules at a premium.
Clever way of maintaining the brand value.

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[DoctorA]

Originally Posted by Swiss Mad!

I actually DO think Rolex cares if their AD's are discounting watches.
I have heard from various AD's that it is highly frowned upon and they can risk losing their AD status if caught.
Heavy discounting devalues the brand.
Take Omega for example.
Online sellers offering current models for up to 35% less than RRP. That coupled with no shortage of stock in AD's windows means used risidules are through the floor - ever tried to sell a used Seamaster? I have, it hurts, trust me!
Compare that to Rolex - virtually no stock of popular SS Sports models and no discounting by AD's keeps demand high & used risidules at a premium.
Clever way of maintaining the brand value.

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Reasonable thoughts..... then how come up until the shortage, almost all ADs we’re giving up to 20% discount (7-20 depending on the model) and in some instances even higher? They’ve done that for years!
It’s marketing psychology imho

[AK797]

Originally Posted by DoctorA

Reasonable thoughts..... then how come up until the shortage, almost all ADs we’re giving up to 20% discount (7-20 depending on the model) and in some instances even higher? They’ve done that for years!
It’s marketing psychology imho

In UK ADs were allowed with Rolex's sanction, before last year, to discount roughly up to 10% on SS, but obviously everything is different now and there is no need for ADs to discount, but going forward discounting will be deeply discouraged by Rolex worldwide I'm sure.

[yannis]

It seems that there is no visible sign on the horizon for ADs to discount on SS models like they did before. Maybe a minor discount like 5 percent (depending on your relationship) but nothing more especially for BLNR, LV, SS SkyD, Sea Dweller, Deep Blue and the like.
Some charge above MSRP also.

[lhawli]

I still get 15% off at my ad for SS tool models (minus LVc & BLNR).

Basically that is the taxes here in Montreal, Canada. So I basically would end up paying the suggested price on the Rolex site (approx. CAD $9,700 all in for a SubC Date LN).

Problem is, my SS tool watches are the LVc and BLNR

For my DJ41, I got closer to 25%. So I don’t see it as a thing of the past. It all depends on your AD and the depth of history and relationship you have with them.

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[G.Costanza]

Originally Posted by richard371

Getting a SS sports model is a thing of the past.

Haha

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[kwingy]

Originally Posted by meganfox17

This AD is one of my favourite places to visit.That's the boutique supervisor holding a Bluesy last week and he gently reminded me that there wont be any discount whatsoever...

I've been past there a few times Megan when I have visited KL! They normally have some kind of crazy tourbillion (normally VC) outside selling for 50k+. Planning to go to KL again at the end of the month :) A great place to visit.

[MRGMTII]

I can certainly vouch that in the UK first of all finding a SS model is extremely difficult, AD's have no need to discount them as demand is so high is you don't pay MSRP then they have a line of people who will. I visited a few of my local AD's without luck, didn't come across any in 4 trips outside the country via Heathrow/Gatwick Airports (so looked at duty free)

I personally visited nearly every Rolex store on 22/12/17 in Central London (7+ stores) and no one had any SS models in stock,typically they had 18 month waiting lists for both Sub and GMT's and for a LV/BLNR 4yrs+ or they had closed their lists and were not taking any orders.

I only found one gold/steel sub and one gold/steel GMT II in stock at £9600/9300 and no discount.

I called several AD's 1-2 hrs from me on 23/12 and found a cancelled order (original buyer circumstances changed and he could no longer afford it after waiting over a year) so I was lucky I got one. I did not bother asking for a discount as my previous days experience left me in no doubt I would be politely smiled at and told no, so saved myself the embarrassment of asking as I was just happy to have got a black SS GMT IIc this side of Christmas.

In Europe its very hard to get them and in the UK nigh on impossible unless you are very lucky as I was.

T.

[AK797]

Originally Posted by MRGMTII

I can certainly vouch that in the UK first of all finding a SS model is extremely difficult, AD's have no need to discount them as demand is so high is you don't pay MSRP then they have a line of people who will. I visited a few of my local AD's without luck, didn't come across any in 4 trips outside the country via Heathrow/Gatwick Airports (so looked at duty free)

I personally visited nearly every Rolex store on 22/12/17 in Central London (7+ stores) and no one had any SS models in stock,typically they had 18 month waiting lists for both Sub and GMT's and for a LV/BLNR 4yrs+ or they had closed their lists and were not taking any orders.

I only found one gold/steel sub and one gold/steel GMT II in stock at £9600/9300 and no discount.

I called several AD's 1-2 hrs from me on 23/12 and found a cancelled order (original buyer circumstances changed and he could no longer afford it after waiting over a year) so I was lucky I got one. I did not bother asking for a discount as my previous days experience left me in no doubt I would be politely smiled at and told no, so saved myself the embarrassment of asking as I was just happy to have got a black SS GMT IIc this side of Christmas.

In Europe its very hard to get them and in the UK nigh on impossible unless you are very lucky as I was.

T.

Remember when TTs were £7K all day long from ADs...

[VicLeChic]

15% off the bat on SS YMs

[DoctorA]

Originally Posted by VicLeChic

15% off the bat on SS YMs

Yeah I think it’s becaude it’s not as sought after for some reasons beyond me!

[Aventura]

Originally Posted by DoctorA

Yesterday I was at my AD to pick up my green sub LVc and he was sharing with me that now even black sub have waiting lists and none of the Sports models are offered at a discount!

He also shared what a lot have been speculating about , price hike in the very near future which is another reason they’re not giving any discounts on ss models..... maybe a modest discount on DJs

So are discounts off of MSRP a thing of history?
My guess is if/when prices increase, any discount then will settle price equal to today’s MSRP which is another reason ADs are already sticking to MSRP
So looks like price hike is already here, announced by Rolex or not, ADs are practicing it!

Fairy tales

[JCN]

I've visited many ADs over the past year and only 2 (owned by the same family) were willing to discount. That said, I got a nice discount on my OP39.

[VicLeChic]

Originally Posted by DoctorA

Yeah I think it’s becaude it’s not as sought after for some reasons beyond me!

Maybe because it's less capable than a Sub yet more expensive, its platinum bezel will scratch more easily, so will the PCLs, has a less macho look with tapered lugs and curved case profile, its bezel looks wider than the Sub's (optical illusion) which has also been criticized, easylink clasp instead of superior glide lock. Didn't stop me from buying one (new, 33% off).

[DmXmD]

Originally Posted by DoctorA

Yesterday I was at my AD to pick up my green sub LVc and he was sharing with me that now even black sub have waiting lists and none of the Sports models are offered at a discount!

He also shared what a lot have been speculating about , price hike in the very near future which is another reason they’re not giving any discounts on ss models..... maybe a modest discount on DJs

So are discounts off of MSRP a thing of history?
My guess is if/when prices increase, any discount then will settle price equal to today’s MSRP which is another reason ADs are already sticking to MSRP
So looks like price hike is already here, announced by Rolex or not, ADs are practicing it!

Sorry, I took his last SubC, and there’s at least a 1-2 year wait on a Daytona.

[JacksonStone]

I just stopped by my local Ben Bridge. At other times last year, they had plenty of SS sports models, including a Hulk, a YM or two, multiple black SS SubC's, a DSSD, and even a 2016 Explorer I, and their sales associates have bragged about having lots of pull with Rolex to get in any number of models on request, since they do so much volume. Now, almost nothing, except a lone, black-dial Explorer II in the case, and a YMII in the window. All other sports models were either in TT or PM.

[s14roller]

I think it's still relationship based.

[Naples09]

Originally Posted by DoctorA

Yesterday I was at my AD to pick up my green sub LVc and he was sharing with me that now even black sub have waiting lists and none of the Sports models are offered at a discount!

He also shared what a lot have been speculating about , price hike in the very near future which is another reason they’re not giving any discounts on ss models..... maybe a modest discount on DJs

So are discounts off of MSRP a thing of history?
My guess is if/when prices increase, any discount then will settle price equal to today’s MSRP which is another reason ADs are already sticking to MSRP
So looks like price hike is already here, announced by Rolex or not, ADs are practicing it!

No - can still get discounts on SS Sport models from smaller AD's

[chloebear]

Originally Posted by Dusko.Popov

True and I don’t disagree with you. Those two are the lesser desired models and my ad always wants to get them out the door because they typically sit in his case for a while. Especially the Explorers.

I was able to get 5% off a blnr but that was a while ago.

I think you'll always pay a premium for the hot new models. To me it's not worth it, but to each his own. I had a choice between a z-blue Milgauss at full retail or a white Milgauss at 30% off. I prefer the z-blue, but not at that much of a price premium.

[JR16]

There are so many variables involved to make any generalization. Discounts will always exist , they may just be less common if demand far outpaces supply.


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[tng11]

All I can say is it depends on your relationship with the AD. Discounts can still be had on SS sports models, including hot ones like BLNR and LV (the person I know who gets those discounts is a VVVVIP.)

[Jimbogigolo]

Sydney Thomas has not been discounting their SS models for some time now... eh I haven’t been back there since lol


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[cmac]

I got a 5% discount on SS Sub C date today from an AD I've never been to, just bring a pocket of full of cash and they should at least take 3% off due to them saving on credit card fees