Worried that the Bottom is going to fall out...

[Rado63]

All watches are unnecessary in todays world. I am old enough to have had a pager before there was a cell phone. I never owned a Swiss made watch until 2009. Why, because the concept of style and luxury caught up with my income or vice versa. I am sure someone out of college is not likely to have a need for any Swiss Luxury brand, but wait a few years as the career and the income develop. The watch remains unnecessary, but the heart and brain are unfilled and the dollars are there so you purchase something.

[thecrownprince]

Originally Posted by kieselguhr

Mmhmm.. tell that to the kids driving hurracans with burble tunes in my neighborhood

lol, I have a performante spyder - they come like that from the factory. That being said I go into “quiet mode” anytime I’m in neighborhoods and drive slow. The car and watch world has a lot of crossovers. I love attending car shows and see what everybody’s wearing. Although most of the time it’s gold AP or iced out datejusts - neither really interest me.

In regards to the topic at hand: I always liked watches but never understood my dads obsession with high end brands. My dad was always into JLC and Cartier and Bauer Mercier. He didn’t get his first Rolex until his late 60s (a beautiful gold datejust). I helped him buy his first President (1803, his dream watch) when he turned 75.

Me personally I wore a Rado for a years (high school graduation gift) and then a Raymond Weil for many years as well (college graduation). I loved them but I really wanted a Rolex. It takes time for everyone to slowly “graduate” to a certain desire for Rolex. A lot of my friends first watches is an Apple Watch and now they all ask me the same question: “how to get a sport
Rolex from an AD”.


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[77T]

In this topsy-turvy market, you may be at the bottom and just not know it yet.


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[Ricky Rolex]

Originally Posted by LuminousMaximus

I just tried to buy my Son who Graduated from CSU LB in Southern CA, a ROLEX watch and he said he's happy with his Apple Watch...

I think it's that they don't want the Status Watch and that it isn't cool to flaunt your wealth in our current times...

Good kid


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[dtwer]

Originally Posted by AdamW

You have a better chance of being hit by lightening, twice, while standing next to a naked Olivia Munn, drinking a 25 year old Scotch than the Rolex bottom falling out.

Oh I wish I had that kind of luck..

Back to the OP topic - I agree with others, that Rolex is a life stage thing. For that matter most luxury goods are like that.

It's not a surprise that youngsters don't take up an interest in luxury watches, nor is it any meaningful indicator of their future propensity for them.

That's where I think Rolex is extremely wise. They don't attempt to cater to all demographics by coming up with some silly, fashionable models that dilute their luxury image. They know their target clienteles well.

[fsprow]

Who would have predicted in the 70's that folks would be into mechanical watches to the extent they are.

Trying to predict what people (especially young ones) will want and pay high prices for in the future is a losing game. I buy what I like and is "reasonably" (highly subjective) priced and don't worry about future trends.

[tgoose1]

My grandfather couldn't understand the gain in popularity of wristwatches when his pocket watch stood the test of time. High end wristwatches have become fashion statements and jewelry in today's world.

[Shazbot302]

He’ll come around. I didn’t want a Rolex until my late 30s.

[Kinnakeet]

Originally Posted by LuminousMaximus

I just tried to buy my Son who Graduated from CSU LB in Southern CA, a ROLEX watch and he said he's happy with his Apple Watch...

I think it's that they don't want the Status Watch and that it isn't cool to flaunt your wealth in our current times...

If he just graduated does he even have wealth to flaunt?

[Cru Jones]

Good for him. He knows what he wants and he told you.

[Time-After-Time]

With all those internal combustion engine Porsches and Ferraris and Rolex's being so readily available and cheap soon... I'm gonna need a bigger garage and watch safe.

[asiparks]

Maybe he just doesn't care about watches-
This is an odd hobby, dealing with ridiculously expensive, minimally functional wristwear.
It's not for everybody.

[ndrs63]

Anecdotal evidence is not science. Rolex will be just fine for the foreseeable future


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[Treetopflyer777]

Buy it for him and put it away. A day will come he’ll be grateful.
Just a thought.

[Harry-57]

Originally Posted by LuminousMaximus

I think it's that they don't want the Status Watch and that it isn't cool to flaunt your wealth in our current times...

If they can't walk down a street without flexing, they have a problem which isn't the fault of a "Status Watch". But fair enough. More watches available for the rest of us. Everyone wins.

[beshannon]

Originally Posted by LuminousMaximus

I just tried to buy my Son who Graduated from CSU LB in Southern CA, a ROLEX watch and he said he's happy with his Apple Watch...

I think it's that they don't want the Status Watch and that it isn't cool to flaunt your wealth in our current times...

Glad he knows what he likes.

There are thousands of other people waiting to buy a Rolex. The elevator is still going up

[GeekCred]

Most young people today would choose tech over luxury. Especially if it's Apple.

[Onequik135i]

Originally Posted by got369

People change as they age….

Children like to be different than their parents…..

People that work hard for their money and make great accomplishments like to reward themselves, this will never change…

Rolex will continue to have a good future…..IMO

This.

[thewatchidiot]

Originally Posted by LuminousMaximus

I just tried to buy my Son who Graduated from CSU LB in Southern CA, a ROLEX watch and he said he's happy with his Apple Watch...

I think it's that they don't want the Status Watch and that it isn't cool to flaunt your wealth in our current times...

I always like to ask even tho it’s none of my business…
“Did you ask your son what he wanted as a gift or was that what you wanted?


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[asiparks]

Originally Posted by thewatchidiot

I always like to ask even tho it’s none of my business…
“Did you ask your son what he wanted as a gift or was that what you wanted?


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^^this^^

shouldn't be surprised that some people aren't as excited about watches as you are.

My kids think I'm a lunatic for having watches that cost more than $100. Watches are just not important to them, they'd both take an '08 Subaru Forester over a watch a million times.

[Zuger]

If he doesn’t want a watch, then get him a really nice pair of brown leather shoes instead. Lower cost and he will look good!

[Mifune]

Pricing DOES INDEED seem to be softening... ever so slightly... on the grey market.

I see a plateau on some models and a slight reduction on other well established models.

New stock (2021 models) are still in that euphoric stage.

[Cigars&Watches]

I was curious so I asked my AD what the biggest increase demographically in buying Rolex was and was told men in their 20’s..

[afjag256]

Originally Posted by dtwer

That's where I think Rolex is extremely wise. They don't attempt to cater to all demographics by coming up with some silly, fashionable models that dilute their luxury image. They know their target clienteles well.

I found myself nodding to everything you said until this. These new garish OPs seem to be catering to the fashion chasing crowd.

[NachoNeal]

My boy loves his tudor bb58. I'm happy about that.
My girl has no interest whatsoever.

[RyanO]

My 11 year old has taken an interest in my watches, and I let her try on my polar explorer just yesterday and her eyes lit up like Christmas. Made me all warm and fuzzy inside to see her enjoy it.

Let em have their Apple watches. Those who appreciate analog and mechanical details in the never ending age of digitization are here to stay.


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[shredder]

Originally Posted by LuminousMaximus

I just tried to buy my Son who Graduated from CSU LB in Southern CA, a ROLEX watch and he said he's happy with his Apple Watch...

I think it's that they don't want the Status Watch and that it isn't cool to flaunt your wealth in our current times...

My grandfather offered me his diamond wedding ring among other expensive items. He was trying to be nice. I declined it because I did not want him to think I was interested in taking his wealth.
Of course , foolishly, I never verbalized that to him and who knows what he thought.

I would not make assumptions. Ask him why and maybe you will get the truth.

[kieselguhr]

Originally Posted by thecrownprince

lol, I have a performante spyder - they come like that from the factory. That being said I go into “quiet mode” anytime I’m in neighborhoods and drive slow. The car and watch world has a lot of crossovers. I love attending car shows and see what everybody’s wearing. Although most of the time it’s gold AP or iced out datejusts - neither really interest me.

I don’t actually mind it. In fact I smile every time I hear open valve V10s. Anything that pisses off the local HOA Karens puts a wide grin on my face. I just happen to know they’re kids because they always unknowingly try to race my wife in her M2.

[vman]

Good for your kid. He did not want a piece of jewelry and that is totally fine.

Old timers complaining about kids and their rock-and-roll music is nothing new. If anything, I give props to the new generation for wanting to spend more on experiences and less on things. Kids'll turn out all right just like we did despite everything that people said when our generation was growing up.

[Newmoney]

Rich people problems lollll