Why does Rolex use primarily English Language on models

[Etschell]

rolex is a made up word.

[Loevhagen]

Because if they used Finnish, that would put an end to their

[Juantxo]

Originally Posted by Old Expat Beast

Rolex was originally a British company, Hans Wilsdorf was an Anglophile and Rolex's first overseas target markets were primarily in the British Empire.

Perfect response. Of course, with time English has also overtaken French as the international language of preference. Furthermore, and now in the realm of opinion and imagination, English appeals to consumers the world over. Hans was an incredibly brilliant marketer.

[AK797]

Originally Posted by Etschell

rolex is a made up word.

You know they kind of all are, and mostly by Shakespeare. And Churchill really did first coin the term OMG during WW1. I don't think he was behind snapchat but I could be wrong.

[Etschell]

Originally Posted by AK797

You know they kind of all are, and mostly by Shakespeare. And Churchill really did first coin the term OMG during WW1. I don't think he was behind snapchat but I could be wrong.

i know. but he didnt # it.

[daveo5]

English is the only language that international air traffic controllers and pilots must speak.

[Maiden]

There is a reason every air traffic controller in the world must speak english. It is the language of commerce.