ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

WS9D · 23 March 2017, 08:14 AM

Quote:

Originally Posted by speedmaster73

Rolex is not dead. Rolex however is changing with the times and will continue to do so.

is the purists rolex dead? 100%

This...

TheRolexKingofLV · 23 March 2017, 08:15 AM

IMO I think Rolex is doing just fine.

Shamorai · 23 March 2017, 08:18 AM

Maybe dead to those who fear change.

strafer_kid · 23 March 2017, 08:20 AM

Quote:

Originally Posted by capote

I agree that the 5 digits were peak Rolex. But the brand is still selling watches, so not dead.

Rolex are certainly shrewd in their marketing strategy and it has served them very well through the years. It does appear though that the five digit and a few of the six digit ones may have been the last of a certain era of toolwatches as Rolex move onwards with a different approach.

Karbo · 23 March 2017, 08:22 AM

Quote:

Originally Posted by strafer_kid

Rolex are certainly shrewd in their marketing strategy and it has served them very well through the years. It does appear though that the five digit and a few of the six digit ones may have been the last of a certain era of toolwatches as Rolex move onwards with a different approach.

Yeah tool VS Jewelry

kdphan · 23 March 2017, 08:22 AM

overreaction

douglasf13 · 23 March 2017, 08:30 AM

Oddly enough, I think new Sea Dweller is the best proportioned sport watch since the 5-digit watches...but it needs to be shrunk to 40mm with the same proportions.

However, yes, outside of maybe the 114270 and the OP, Rolex more or less died to me after the 5-digit series. I wish there was a 5-digit forum.

HL65 · 23 March 2017, 08:34 AM

Quote:

Originally Posted by capote

I agree that the 5 digits were peak Rolex. But the brand is still selling watches, so not dead.

Agree...5 digits marked the end of the "Tool Watch Era". As for Rolex being dead though - hardly! Are they different today? Yes of course. Companies evolve and change over time. The good news is that between vintage, 5 digits and modern, there are great choices of high quality watches that most can enjoy!

nafkha · 23 March 2017, 08:41 AM

I am surprised to see that people didn't like the novelties that much. I think that the new Sea-Dweller will be more popular than the previous one. Second, I think that it the Datejust 41 in SS will be very popular as well especially that you have the option to get it with the Jubilee bracelet. I also think that the Daytona with oysterflex will be very successful. I am sure we will see much more oysterflex than when they only had it for the Yacht-Master. Regarding the Sky-Dweller, I believe it will sell very well too. But tbh, I didn't really like this move since they always presented it as the most complicated Rolex and should be exclusively produced with PM. Commercially, I think they're offering more choice. I don't see how it could be dead really...

douglasf13 · 23 March 2017, 08:44 AM

Quote:

Originally Posted by HL65

...The good news is that between vintage, 5 digits and modern, there are great choices of high quality watches that most can enjoy!

Agreed, but, man, Adam is going to kill me for saying this, but shouldn't there also be a vintage, 5-digit and modern forum, too??

ulrichhh · 23 March 2017, 08:45 AM

Quote:

Originally Posted by speedmaster73

Rolex is not dead. Rolex however is changing with the times and will continue to do so.

is the purists rolex dead? 100%

^

KrismanX · 23 March 2017, 08:50 AM

Dead? No.

Evolving with market? Yes.

Hungry? Grab a Snickers.

DramaTurtle · 23 March 2017, 08:51 AM

If death means a new wheel of fortune Yachtmaster and gold rubber Daytona, then yes "Rolex is dead today".

Justinmg · 23 March 2017, 09:14 AM

Quote:

Originally Posted by HL65

Agree...5 digits marked the end of the "Tool Watch Era". As for Rolex being dead though - hardly! Are they different today? Yes of course. Companies evolve and change over time. The good news is that between vintage, 5 digits and modern, there are great choices of high quality watches that most can enjoy!

This

psv · 23 March 2017, 09:16 AM

Hyperbole.

They cannot hit it out of the ballpark every year. The 2016 Explorer, the regular Submariner 114060, the GMT BLRO 116719, the Daytona 116500 white, etc are still spectacular watches.

g-boac · 23 March 2017, 09:19 AM

Quote:

Originally Posted by 904VT

...

Are the Sub C lugs really that much worse than the old SD4k? On the wrist you get over it pretty quickly and realize its not as big of a deal in the flesh as in photos, at least IMO and a 114060 is probably more consistent with its prior gen than the 116600 was (again IMO)

...

That's the point: buying a new watch should be a joy, not something that you have to "get over it" in order to like it!!!!

Rolex biggest clue that they're moving in the wrong direction should be the fact of how many people pay how much money for vintage pieces, rather than investing that in a new Rolex.

Jack Bauer · 23 March 2017, 09:23 AM

I somewhat enjoyed the meh rollout since I purchased a new DJ41 last year and didn't want something cooler to come out =P

Lordofrolex · 23 March 2017, 09:26 AM

Quote:

Originally Posted by Maiden

You cant please all the people all the time. Some people don't get not everyone wants a SS Coke or smaller lugs on a sub.

False everyone wants that. Lol

Quote:

Originally Posted by dr35mm

I didn't enjoy this year's releases, nothing caught my attention, however, there's a rule in the watch world.

ROLEX IS KING

Just noticed your avatar. I think theres only room for one WOLF around here. lol

Flywheel · 23 March 2017, 09:30 AM

If it's really dead, then why are you wasting time on a Rolex forum asking people if it's dead? Wouldn't you just walk away?

kunlun · 23 March 2017, 09:37 AM

Nappy changing time for OP

For the rest of us, enjoy Baselworld! There's always next year!

Speed · 23 March 2017, 09:37 AM

https://m.youtube.com/watch?v=GU0d8kpybVg

fishingbear · 23 March 2017, 09:39 AM

Rolex is alive and well.
Not real sure about the cyclops but the 126600 is a handsome watch. Like all new releases, I look forward to seeing them in the flesh and trying it on to make my final opinion.
I have never been shy about the fact that I love the five digit references from Rolex anyway.
As for new releases, I have found over the years that you never can truthfully judge them until you hold them in your hand.

SubSensei · 23 March 2017, 09:40 AM

I remember everyone was up in arms when the D-Blue DSSD came out...Now everyone loves it...I think change is hard sometimes. But one has to admit that Rolex does what Rolex wants....

Islatate · 23 March 2017, 09:41 AM

Quote:

Originally Posted by AK797

God, dead people talk a lot.

Mystro · 23 March 2017, 09:42 AM

Let's not be overdramatic or anything......

The great news is you don't need medication just yet as there are plenty of other great horologically significant brands out there.

MrGMT · 23 March 2017, 09:45 AM

Quote:

Originally Posted by Karbo

SD4k was for me the only acceptable watch of the 6 digits ref. The new Red SD just does not do it for me. I think 5 digits era ended Rolex golden years. I know today that I will hunt my next Rolex watches looking backward. A piece of Rolex is dead today for me.

Yep completely turned to dog s h I t overnight IMO with the steel sky dweller, sea dweller cyclops and the Rolex wheel of fortune don't even know the correct name the multicoloured one. Currently trying to sell my GMTc been slowly going off the Rolex brand for a while now and this has just sealed it for me.

JElvis · 23 March 2017, 09:47 AM

I think with the world of social media, mock-up photos, and quick movement of information and ideas --- leads to a very large volume of shared ideas, and more information seems to hype up what we would like to see, so we are usually disappointed. If Instagram/Twitter/TRF was around in the 90's, I am sure we would be "disappointed" in yearly releases well. Not sure if this makes any sense.

jb335 · 23 March 2017, 09:47 AM

If you think Rolex is dead, that's more a reflection on you and how you handle change and evolution.

It's perfectly fine to prefer older models (I think I do too) but it doesn't mean the brand is dead.

psv · 23 March 2017, 09:48 AM

Quote:

Originally Posted by HL65

Agree...5 digits marked the end of the "Tool Watch Era". As for Rolex being dead though - hardly! Are they different today? Yes of course. Companies evolve and change over time. The good news is that between vintage, 5 digits and modern, there are great choices of high quality watches that most can enjoy!

Doing away with lugholes was the end of the tool watch era! :-)

brandrea · 23 March 2017, 09:49 AM

Quote:

Originally Posted by watchwatcher

Eh...happens every year. People line up to complain about the offerings at Basel. Then a bunch of people buy them.

No, I don't think Rolex is dead.

Exactly

View Poll Results: Rolex is dead today ?
Yes	94	17.47%
No	444	82.53%
Voters: 538. You may not vote on this poll

23 March 2017, 08:15 AM	#32
TheRolexKingofLV "TRF" Member Join Date: Jul 2015 Real Name: Trace Location: Vegas/Bay Area Posts: 9,234	IMO I think Rolex is doing just fine. __________________ Official Host "The Penthouse Party" Las Vegas 2018 Instagram @tracenunes

23 March 2017, 08:50 AM	#42
KrismanX "TRF" Member Join Date: Nov 2014 Real Name: Kristofer Location: Los Angeles, CA Watch: my feet. Posts: 2,364	Dead? No. Evolving with market? Yes. Hungry? Grab a Snickers. __________________ No sticker left behind. "Better three hours too soon, than a minute too late." "All we have to do is decide what to do with the time that is given to us." ref. 116520 Daytona - 10/2014

23 March 2017, 09:42 AM	#55
Mystro 2024 Pledge Member Join Date: Dec 2009 Real Name: The Mystro ;) Location: Central Pa. Posts: 14,710	Let's not be overdramatic or anything...... The great news is you don't need medication just yet as there are plenty of other great horologically significant brands out there. __________________

23 March 2017, 08:18 AM	#33
Shamorai "TRF" Member Join Date: Oct 2016 Location: Sydney Watch: 16523, 116610LV Posts: 762	Maybe dead to those who fear change.

23 March 2017, 08:22 AM	#36
kdphan "TRF" Member Join Date: Dec 2013 Location: SF Bay Area Watch: Fitbit Posts: 265	overreaction

23 March 2017, 08:30 AM	#37
douglasf13 "TRF" Member Join Date: Sep 2011 Location: USA Posts: 5,615	Oddly enough, I think new Sea Dweller is the best proportioned sport watch since the 5-digit watches...but it needs to be shrunk to 40mm with the same proportions. However, yes, outside of maybe the 114270 and the OP, Rolex more or less died to me after the 5-digit series. I wish there was a 5-digit forum.

23 March 2017, 08:41 AM	#39
nafkha "TRF" Member Join Date: Mar 2016 Location: London Posts: 61	I am surprised to see that people didn't like the novelties that much. I think that the new Sea-Dweller will be more popular than the previous one. Second, I think that it the Datejust 41 in SS will be very popular as well especially that you have the option to get it with the Jubilee bracelet. I also think that the Daytona with oysterflex will be very successful. I am sure we will see much more oysterflex than when they only had it for the Yacht-Master. Regarding the Sky-Dweller, I believe it will sell very well too. But tbh, I didn't really like this move since they always presented it as the most complicated Rolex and should be exclusively produced with PM. Commercially, I think they're offering more choice. I don't see how it could be dead really...

23 March 2017, 09:16 AM	#45
psv "TRF" Member Join Date: Oct 2009 Location: North America Posts: 11,062	Hyperbole. They cannot hit it out of the ballpark every year. The 2016 Explorer, the regular Submariner 114060, the GMT BLRO 116719, the Daytona 116500 white, etc are still spectacular watches.

23 March 2017, 09:23 AM	#47
Jack Bauer "TRF" Member Join Date: Apr 2015 Location: CTU Posts: 118	I somewhat enjoyed the meh rollout since I purchased a new DJ41 last year and didn't want something cooler to come out =P

23 March 2017, 09:30 AM	#49
Flywheel "TRF" Member Join Date: Apr 2016 Location: Cleveland Posts: 628	If it's really dead, then why are you wasting time on a Rolex forum asking people if it's dead? Wouldn't you just walk away?

23 March 2017, 09:37 AM	#50
kunlun "TRF" Member Join Date: Mar 2015 Location: USA Posts: 1,897	Nappy changing time for OP For the rest of us, enjoy Baselworld! There's always next year!

23 March 2017, 09:37 AM	#51
Speed "TRF" Member Join Date: Aug 2009 Location: USA Posts: 19,695	https://m.youtube.com/watch?v=GU0d8kpybVg

23 March 2017, 09:39 AM	#52
fishingbear 2024 Pledge Member Join Date: May 2011 Real Name: George Location: Alabama Watch: GMTsSubLVEx2SDDayt Posts: 4,389	Rolex is alive and well. Not real sure about the cyclops but the 126600 is a handsome watch. Like all new releases, I look forward to seeing them in the flesh and trying it on to make my final opinion. I have never been shy about the fact that I love the five digit references from Rolex anyway. As for new releases, I have found over the years that you never can truthfully judge them until you hold them in your hand.

23 March 2017, 09:40 AM	#53
SubSensei Banned Join Date: Mar 2017 Location: LA Posts: 40	I remember everyone was up in arms when the D-Blue DSSD came out...Now everyone loves it...I think change is hard sometimes. But one has to admit that Rolex does what Rolex wants....

23 March 2017, 09:47 AM	#57
JElvis "TRF" Member Join Date: Jan 2014 Real Name: Elvis Location: New York Watch: Rolex Posts: 323	I think with the world of social media, mock-up photos, and quick movement of information and ideas --- leads to a very large volume of shared ideas, and more information seems to hype up what we would like to see, so we are usually disappointed. If Instagram/Twitter/TRF was around in the 90's, I am sure we would be "disappointed" in yearly releases well. Not sure if this makes any sense.

23 March 2017, 09:47 AM	#58
jb335 2024 Pledge Member Join Date: Jan 2017 Location: The States Watch: Cosmograph Daytona Posts: 6,824	If you think Rolex is dead, that's more a reflection on you and how you handle change and evolution. It's perfectly fine to prefer older models (I think I do too) but it doesn't mean the brand is dead.

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